everything but 600HXT Current Coast

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 949.00

Brilliant Cooper

The Cooper is a low maintenance, hassle free, everyday belt drive bicycle. Perfect for urban riders, weekend cruisers, and everything in-between.

$ 549.00

You Are Not Alone Murals Coast Cruiser

Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.

$ 679.00

PRIORITY DUZER CRUZER

An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!

$ 599.00

Brilliant Carmen

A stylish, low-maintenance belt drive bicycle with 3-speed gearing for relaxed cruising or the daily commute.

$ 549.00

PRIORITY GLIDE E-BIKE

The perfect amount of zip for all your trips. With a mid-step frame for easy on-and-off stops, the Glide delivers pep without the prep. Built for cruising, commuting, and everyday comfort—assist fast.

$ 1,799.00