PRIORITY APOLLO GRAVEL
$ 1,999.00
>> SPRING SPECIAL << $100-OFF with code SP100 at checkout. Ends Sunday!
Our internally geared, belt drive, go anywhere, gravel bicycle.
Not sure? Check out our sizing guide.
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OUR GO-ANYWHERE BELT DRIVE GRAVEL BIKE WITH DROPS
WITH THE PRIORITY APOLLO, IT'S AS SIMPLE AS RIDE, RINSE & REPEAT
The Priority Apollo is out of this world! It's the only drop bar, internally-geared, belt drive gravel bike that delivers all-road performance and durability from gravel paths to pitted city streets. No more dirt-caked cassettes or lengthy post-ride clean-up. No fear of road debris holding you back. Tackle hills, flat paths, and packed trails year-round on this stand-out bicycle that was designed to deliver an unmatched low maintenance cycling experience for commuters, adventurers, bike packers, and recreational riders.
Video Resources
ABOUT THE APOLLO
THE BASICS: The Priority Apollo
DUZER REVIEWS THE APOLLO
KAYAK CLIFF REVIEWS THE APOLLO
THE GRAVELIST REVIEWS THE APOLLO
ASSEMBLING THE APOLLO
Features
Houston... there are no problems here! Designed for high performance with a low maintenance promise, the Apollo is the first gravel grinder with an internally geared 11-speed hub belt drive and drop bar shifters. There are no derailleurs to lock up, no dirt-caked cassettes, and no chains to grease. The Apollo is our lightest and fastest multi-speed model at 24lbs—very light for an IGH—delivering stability on loose surfaces, responsive shifting, and all-conditions stopping powers. The Apollo boasts tweaks from our initial launch accommodating a lower gear for climbing and lighter overall weight.
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Wide Gearing with Incredible Range & Durability
Get rid of the hassle of grease, grime, and tune-ups of traditional derailleurs without sacrificing performance. The Alfine 11 system offers a 409% gear range, enough to winch up steep climbs or to fly down dirt roads. With no gear overlap, the Alfine 11 system efficiently delivers power with the all-weather durability and low maintenance of an internally geared hub.
Rust/Grease-Free Gates Carbon Drive Belt
The signature feature of all Priority Bicycles—the rust and grease-free Gates Carbon Drive Belt. Using the same technology designed for motorsports, the carbon fiber tensile cord belt drive has been refined for bicycle-specific application. Where a chain requires frequent lubrication and cleaning in off-road environments or sloppy conditions, a belt drive stays efficient while lasting many times the life of a chain. Without grease, it won’t stain your hands or clothing—just give it a post-ride rinse and you’re ready for your next adventure!
INTEGRATED Shifters
Integrated braking and shifting sits on the right hand lever, allowing the familiar feel and benefits of drop handlebars.
Confident, All-Conditions Stopping Power
Light, consistent modulation, all-weather performance, and easy adjustment. The 174HUDSON cable actuated hydraulic disc brakes deliver superb braking in all riding conditions, without the complications of a full hydraulic system. Compressionless housing delivers exceptional lever feel, boosting confidence and control rounding tight turns on loose dirt and feathering in and out of traffic.
Road Rallying to Gravel Grinding
It’s simple—the 700c X 40mm WTB/Goodyear tires are fast when you want it and grippy when you need it. Perfect for cranking down a fire road, digging into a turn, or rallying over pitted city streets. The Apollo ships with tubeless-ready tires on WTB i23 TCS rims, should you want to convert over. Just add tubeless tape. Fan of wide tires? The Apollo frame and fork is 650b compatible. The WTB Pure saddle with its dirt-specific shape features a dropped nose for when you're our of the saddle muscling over loose terrain.
COMFY DROPS
The Apollo features 440mm drop bars with a 12-degree flare and 90mm reach. Stretch out for speed, drop down for efficiency, or get a little wider for leverage.
By the Numbers
11
Drop Bar Shifter Controlled Speeds
409%
GEAR RANGE
40mm
ALL-ROAD TIRES
4
FRAME SIZES FOR A RANGE OF RIDERS (S-XL)
PRIORITY APOLLO COMPONENTS
Premium all-road components set to perform for all-season commuting, gravel grinding, and bike packing adventures
| Component | Description | Component | Description |
|---|---|---|---|
| Frame | Custom Butted Ultralight 6061 T6 Aluminum | Front Sprocket | 50t Gates CDX |
| Fork | Full Carbon 1-1/2" Tapered | Rear Sprocket | 26t Gates CDX |
| Rims | WTB i23 ST Tubeless Ready | Seatpost | Carbon Fiber |
| Rear Hub | Shimano Alfine 11 | Front Hub | 12mm Thru Axle, Sealed Cartridge Bearings |
| Tires | Goodyear Connector Ultimate (Tanwall) 40mm | Stem | Alloy, 90mm (S/M), 100mm (L/XL) |
| Shifter | Integrated into Right Brake, 11-Speed | Headset | Integrated Sealed Cartridge Bearings |
| Brakes | 174HUDSON Semi-Hydraulic Disc Brakes | Colors | Deep Space, Ground Control Green |
| Crankset | Gates S300 or 174HUDSON External Bearing BB | Sizes | S, M, L, XL |
| Belt | Gates Carbon Drive CDX | Saddle | WTB Pure |
Priority Apollo Geometry
Comfortable geometry to tackle trails or beat the streets no matter the conditions
| Measurement | Small | Medium | Large | X-Large |
|---|---|---|---|---|
| Minimum Inseam | 28.5" | 30” | 32" | 33.5" |
| (A) Standover at Seat Nose | 28” | 29.5” | 31.5” | 33" |
| (B) Seat Tube C-T | 445mm | 495mm | 555mm | 600mm |
| (C) Effective Top Tube | 550mm | 560mm | 575mm | 595mm |
| (D) Chain Stay | 438mm | 438mm | 438mm | 438mm |
| (E) Head Tube Length | 105mm | 140mm | 170mm | 190mm |
| (F) Wheelbase | 1040mm | 1042mm | 1053mm | 1065mm |
DESIGNED TO LAUNCH
The name Apollo began with the "11" hidden in the name—a nod to the 11-speed Alfine system. As we worked on testing and prototypes, we also learned more about the Apollo 11 launch and lunar landing. It was a human achievement driven by innovation, R&D, and an intense desire to press onward. Each step was challenging, but the passion outweighed the pressure of the unknown.
The marketplace has asked for a drop bar internally geared bicycle for years. It's been the talk of independent builders and bicycle enthusiasts. We looked at that as a challenge of our own to create a bicycle that could attack the gravel and rally on roads, all in a low maintenance package that needed no more than a hose off to get back on the road.
What began as a project name became a calling to create—and it shows up in the design.
PROPER SIZING
We recommend sizing based on your leg inseam. To properly determine your inseam, measure from the top of your crotch to the ground with your shoes off. Please watch the below video and contact us any time with questions!
PRESS
"Reasonable price. Tons of versatile, commuter-friendly features, like an internal gear hub and belt drive. Lightweight. Zoolander-level good looks. Fun to ride on roads, gravel, and trails. Easy to clean and maintain."
"The Apollo is a sturdy, hard-working, and quiet machine that’s a very good choice for someone who wants a long-wearing bike they can set and forget, especially for the price."
"Priority’s signature is a grease-free Gates Carbon Drive belt (won’t rust either, which is amazing in coastal areas with salty air). Carbon means it also won’t break. And the care is literally a quick hose off."
"With excellent on- and off-road performance, Priority Bicycles' Apollo is the perfect no-maintenance, go-anywhere gravel bike."
"When a gravel bike means not only riding anywhere, but smiling everywhere... I’m looking forward to more journeys with the Apollo."
Reviews
THE BEST CUSTOMER SERVICE HERE FOR YOU 7-DAYS-A-WEEK
We offer a quality warranty backed by the best customer service in the industry. We protect against any material and workmanship defects all backed by 7-day-a-week support. That's a real Priority team member ready to answer all your questions. Even if we aren't riding with you, we've still got your back!
FAQS
You have questions. We have answers.
Why did you design the Apollo?
The demand for low maintenance bicycles has extended far beyond recreational riding. We wanted to take our low maintenance promise and apply it to performance, letting our riders have more fun in all-road environments. The Apollo adds speed and durability in the popular gravel format. Plus, when you are done, just hose off your bike and ride again.
Why would I want a gravel-oriented bicycle like the Apollo?
The gravel format is increasingly popular. It has a forgiving geometry that offers a much larger flexibility than you'd see in a traditional road bike or cross bike. You can take an Apollo on trails with confidence as well as ride it as an aggressive commuter balancing speed and comfort.
What if I want a 650B set-up?
We designed the Apollo frame and fork to accommodate both wheel sizes—but you would need to purchase the wheel set.
Shipping options
All in-stock orders placed on business days before 12:00 EST ship that day.
If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.
We have a range of simple delivery options you can select at checkout.
Fastest and Best Value
FEDEX GROUND FOR HOME ASSEMBLY
$30
Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.
Pickup your bike and go
PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM
$130
Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!
Beeline Bike Shop Assembly
PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP
$130
Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.
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