PRIORITY APOLLO GRAVEL
Priority Apollo Bike in Ground Control Green
Priority Apollo Bike
Priority Apollo Bike in Blue
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
Priority Apollo Bike Spokes
Priority Apollo Bike in Deep Space Blue
Priority Apollo Bike in Deep Space Blue
PRIORITY APOLLO GRAVEL
Priority Apollo Bike in Deep Space Blue Front View
Priority Apollo Bike in Deep Space Blue Tires and Belt
Priority Apollo Bike in Green with Orange P Logo
Priority Bicycles Apollo Bike in Ground Control Green
PRIORITY APOLLO GRAVEL
Priority Bicycles Apollo Bike Front Brake
Priority Bicycles Apollo Bike in Ground Control Green with Orange 11 Emlbem
PRIORITY APOLLO GRAVEL
Priority Bicycles Apollo Bike in Ground Control Green Front Tire
Priority Apollo Bike Handlebars
Priority Apollo Bike Handlebars in Black
PRIORITY APOLLO GRAVEL
Priority Apollo Bike Back Tire
Priority Apollo Bike Belt
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL

PRIORITY APOLLO GRAVEL

$ 1,799.00

Bundle up and get ready for the winter! Use code BELTDRIVE26 for free shipping on your new bicycle! Ends 2/2 at Midnight! (Contiguous US only. Appears as a $30 discount in your cart).

The Apollo replaces greasy drivetrains with a belt drive and sealed internal gears for smooth, reliable liftoffs ride after ride. Choose flat bar, drop bar, or titanium drop bar and take the way home.

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The Priority Apollo Flat Bar

WE ALREADY WON THE SPACE RACE WITH THE APOLLO — NOW AVAILABLE IN FLAT BAR AND DROP BAR

With the Apollo, it’s as simple as ride and repeat — and when it needs a rinse, it’s actually just a rinse. The Apollo pairs Gates space-age belt drive technology with an internally geared hub to deliver smooth, reliable performance without the mess, noise, or constant tuning of a traditional drivetrain.

Forget moon-rock-caked components and post-ride cleanups that take as long as the mission. The Apollo shrugs off grit, weather, and everyday wear, letting you stay focused on the ride instead of the maintenance. From pavement and gravel roads to rough city streets, the Apollo is built to handle mixed terrain with confidence and consistency.

Whether you’re commuting, exploring back roads, heading out for an overnighter, or just riding for the joy of it, the Apollo gives you two ways to fly: flat bar or drop bar. Choose your cockpit, then roll smoothly from weekday missions to weekend expeditions.

Close up of the front of the Priority Bicycles Flat Bar Apollo

By the Numbers

11

Shifter Controlled Speeds

409%

GEAR RANGE

40mm

ALL-ROAD TIRES

4

FRAME SIZES FOR A RANGE OF RIDERS (S-XL)

2

Cockpit setups

1

Bike for every ride

Priority Apollo: More Gravel, Less Hassle.

Features

Houston… there are no problems here. Designed for high performance with a low-maintenance mission profile, the
Apollo pairs an internally geared 11-speed hub with a Gates belt drive to eliminate the most failure-prone parts of a traditional drivetrain. No derailleurs to knock out of alignment. No dirt-caked cassettes. No greasy chains. Just smooth, reliable liftoffs ride after ride.

At roughly 24 lbs, the Apollo delivers confident handling on loose surfaces, responsive shifting, and dependable braking across changing conditions. Proof that low maintenance doesn’t mean low performance.

Priority Bicycles Flat Bar Apollo

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01

Intuitive, Cockpit-Specific Shifting

Choose drop bar or flat bar, and the Apollo delivers controls tailored to that setup. Purpose-matched shifters provide smooth, reliable gear changes while each cockpit shapes the ride feel — from nimble handling and steering precision with drop bars to increased leverage and confident control on rough roads or with heavier loads on the flat-bar setup. The result is composed, intuitive handling that keeps your hands comfortable and your attention locked on the ride.

02

Wide Gearing with Incredible Range & Durability

Lose the grease, grime, and constant tuning of traditional drivetrains without sacrificing capability. The Shimano Alfine 11 internally geared hub delivers a 409% gear range that handles steep climbs, fast flats, and everything in between. Sealed internal gears ensure reliable performance in rain, dust, and grit.

03

Rust/Grease-Free Gates Belt Drive 

A defining feature of all Priority bikes - The Gates belt drive replaces the traditional chain with a carbon-fiber tensile cord system originally developed for motorsports and refined for cycling. It won’t rust, won’t stretch, and won’t stain your clothes. In muddy, wet, or gritty conditions, a belt simply keeps working — rinse it off after the ride and you’re cleared for the next mission.

04

Confident, All-Conditions Stopping Power

Light modulation, consistent feel, and dependable performance in all weather. The Apollo is equipped with powerful hydraulic disc brakes designed to inspire confidence on loose gravel, wet pavement, and busy city streets. Predictable braking control means smoother descents, tighter cornering, and less stress when conditions change mid-ride.

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From Pavement to Gravel (and Everything Between)

Fast-rolling yet durable wheel and tire setups give the Apollo its all-road versatility. Whether you’re rallying down a fire road, carving a gravel turn, or floating over cracked city pavement, the Apollo stays composed and efficient.

On the Apollo platform, you’ll find tubeless-ready 700c x 40mm gravel tires and tubeless-compatible WTB i23 rims

The Apollo frame and fork are also 650b compatible for riders who want to explore wider tire options.

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Built for Comfort, Control & Long Missions

The Apollo is designed to stay comfortable over long hours in the saddle. Thoughtful fit, vibration-damping components, and stable handling make it equally suited for weekday commutes, weekend gravel rides, and overnight missions beyond city limits.

01

Intuitive, Cockpit-Specific Shifting

Choose drop bar or flat bar, and the Apollo delivers controls tailored to that setup. Purpose-matched shifters provide smooth, reliable gear changes while each cockpit shapes the ride feel — from nimble handling and steering precision with drop bars to increased leverage and confident control on rough roads or with heavier loads on the flat-bar setup. The result is composed, intuitive handling that keeps your hands comfortable and your attention locked on the ride.

02

Wide Gearing with Incredible Range & Durability

Lose the grease, grime, and constant tuning of traditional drivetrains without sacrificing capability. The Shimano Alfine 11 internally geared hub delivers a 409% gear range that handles steep climbs, fast flats, and everything in between. Sealed internal gears ensure reliable performance in rain, dust, and grit.

03

Rust/Grease-Free Gates Belt Drive 

A defining feature of all Priority bikes - The Gates belt drive replaces the traditional chain with a carbon-fiber tensile cord system originally developed for motorsports and refined for cycling. It won’t rust, won’t stretch, and won’t stain your clothes. In muddy, wet, or gritty conditions, a belt simply keeps working — rinse it off after the ride and you’re cleared for the next mission.

04

Confident, All-Conditions Stopping Power

Light modulation, consistent feel, and dependable performance in all weather. The Apollo is equipped with powerful hydraulic disc brakes designed to inspire confidence on loose gravel, wet pavement, and busy city streets. Predictable braking control means smoother descents, tighter cornering, and less stress when conditions change mid-ride.

05

From Pavement to Gravel (and Everything Between)

Fast-rolling yet durable wheel and tire setups give the Apollo its all-road versatility. Whether you’re rallying down a fire road, carving a gravel turn, or floating over cracked city pavement, the Apollo stays composed and efficient.

On the Apollo platform, you’ll find tubeless-ready 700c x 40mm gravel tires and tubeless-compatible WTB i23 rims

The Apollo frame and fork are also 650b compatible for riders who want to explore wider tire options.

06

Built for Comfort, Control & Long Missions

The Apollo is designed to stay comfortable over long hours in the saddle. Thoughtful fit, vibration-damping components, and stable handling make it equally suited for weekday commutes, weekend gravel rides, and overnight missions beyond city limits.

Video Resources

Pick the vehicle for your next mission. Drop Bar, Flat Bar, Drop Bar Titanium
Priority Apollo Gravel Bicycle in Flat Bar and Drop Bar.

PRIORITY APOLLO COMPONENTS

Premium all-road components set to perform for all-season commuting, gravel grinding, and bike packing adventures

Component Flat bar - Aluminum Drop Bar - Aluminum Drop Bar - Titanium
Frame Custom Butted Ultralight 6061 T6 Aluminum Custom Butted Ultralight 6061 T6 Aluminum Grade 9 Titanium 
Fork Priority Carbon Adventure Fork Full Carbon 1-1/2" Tapered Full Carbon 1-1/2" Tapered
Rims WTB KOM Team Tubeless Ready WTB KOM i23 Trail Tubeless Ready WTB KOM Team Tubeless Ready
Front Hub 12mm Thru Axle, Sealed Cartridge Bearings 12mm Thru Axle, Sealed Cartridge Bearings 12mm Thru Axle, Sealed Cartridge Bearings
Rear Hub Shimano Alfine 11 Shimano Alfine 11 Shimano Alfine 11
Front Sprocket 46T Gates CDC 50T Gates CDX 50T Gates CDX
Rear Sprocket 24T Gates CDX  26T Gates CDX 26T Gates CDX
Stem Aluminum 6-degree rise stem. Length dependent on frame size: 80mm (S), 90mm (M/L/XL) Aluminum 6-degree rise stem. Length dependent on frame size: 80mm (S), 90mm (M/L/XL) Aluminum 6-degree rise stem. Length dependent on frame size: 80mm (S), 90mm (M/L/XL)
Tires WTB Byway 700 x 40mm Tubeless Ready Goodyear Connector Ultimate 700 x 40mm Tubeless Ready WTB Byway 700 x 40mm Tubeless Ready
Shifter Shimano Alfine 11 flat bar shifter Integrated into Right Brake, 11-Speed Integrated into Right Brake, 11-Speed
Headset Integrated Sealed Cartridge Bearings Integrated Sealed Cartridge Bearings Integrated Sealed Cartridge Bearings
Brakes Tektro HD-R285 flat mount 2-piston hydraulic disc brakes, 160mm rotors 174HUDSON Cable Actuated Hydraulic Disc Brakes 174HUDSON Cable Actuated Hydraulic Disc Brakes
Crankset 174HUDSON External Bearing BB 174HUDSON External Bearing BB 174HUDSON External Bearing BB
Seatpost Carbon fiber 2-bolt, 27.2m diameter, 350mm length, 15mm offset Carbon fiber 2-bolt, 27.2m diameter, 350mm length, 15mm offset Carbon fiber 2-bolt, 27.2m diameter, 350mm length, 15mm offset
Saddle WTB Volt WTB Volt WTB Volt
Belt Gates Carbon Drive CDX 115T Gates Carbon Drive CDX 118T Gates Carbon Drive CDX 118T
Handlebars 700mm long, 25mm Rise, 8 Degree Backsweep 420mm wide, 125mm drop, 12-degree flare 420mm wide, 125mm drop, 12-degree flare
Colors Deep Space Deep Space & Ground Control Green Brushed Titanium
Sizes S, M, L, XL S, M, L, XL S, M, L, XL
Weight 24 lbs 24 lbs 23.5 lbs
Weight Limit 275 lbs max combined weight (rider, bicycle, and any cargo) 275 lbs max combined weight (rider, bicycle, and any cargo) 275 lbs max combined weight (rider, bicycle, and any cargo)
Priority Apollo Gravel Titanium. Space Age Material.

The Titanium Drop Bar Apollo

Take flight on TI

Built for riders who want the lightest, smoothest ride feel in the Apollo lineup, the Apollo Titanium Drop Bar pairs the timeless performance of titanium with the efficiency and control of a drop-bar gravel cockpit.

Titanium’s exceptional corrosion resistance means it thrives in real-world conditions — from muddy back roads to the salty grit of winter riding. Combined with the Gates belt drive and internally geared hub, the Apollo Ti stays clean, quiet, and reliable with minimal upkeep. When the ride’s over, a quick rinse is usually all it takes to get ready for the next mission… maybe with fresh bar tape if you’ve really been pushing it.

Pound for pound, titanium offers higher tensile strength than aluminum or steel while naturally damping vibration for a smoother, more composed ride over long distances. The result is a bike that feels fast, comfortable, and refined on everything from long gravel days to mixed-surface routes.

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proper sizing

We recommend sizing based on your leg inseam. The quickest way to properly determine your inseam, is to measure from the top of your crotch to the ground with your shoes off. Please watch the below video and contact us any time with questions!
Small: Inseam 28.5" - 30"
Medium: Inseam 30" - 32"
Large: Inseam 32" - 33.5"
XL: Inseam 33.5" - 35"

Our Sizing App lets you instantly visualize yourself on your new bike and confirm exactly which size is right for you. Worried about standover height? Wondering about reach or saddle position? Click below for the quickest, most accurate way to get rolling with total confidence.

Find your perfect fit—fast

Not sure how to measure your inseam? Check out the video below to see the easy "book method" for finding your perfect fit.

find your inseam
Priority Apollo. Available in Flat Bar and Drop Bar models.

FAQS

You have questions. We have answers.

Why did you design the Apollo?

Gravel riding shouldn’t come with extra hassle. We designed the Apollo to make all-road riding simpler, cleaner, and easier to live with — without giving up the versatility riders want from a gravel bike.

With options including flat bar, drop bar, and titanium drop bar, the Apollo platform is built to handle pavement, gravel, and mixed terrain while cutting down on maintenance and prep. When the ride’s over, there’s no greasy drivetrain to clean or tuning checklist to worry about — just rinse it off and get ready for the next ride.

Why would I want a gravel-oriented bicycle like the Apollo?

A gravel-oriented bike gives you more freedom in how and where you ride. Compared to traditional road or mountain bikes, gravel bikes allow for wider tire clearance, which means more comfort, more stability, and a more forgiving ride — especially when the pavement ends or conditions aren’t perfect. Instead of limiting yourself to pristine pavement, a gravel bike opens up what you can ride and where you can go.

The Apollo takes that versatility and removes the usual upkeep that comes with it. Whether you choose flat bar or drop bar, the Apollo is equally comfortable on bike paths, back roads, city streets, and gravel routes, making it a great choice for riders who want one bike that adapts to different rides without extra maintenance or prep.

What is the widest tire I can run on the stock wheels, and can I swap to a 650b wheelset?

With the stock setup, the Apollo clears up to a 700c x 53mm tire, giving you plenty of volume for comfort, traction, and confidence on gravel and mixed terrain.

The Apollo frame and fork are also 650b compatible. Swapping to a 650b wheelset allows you to run wider tires at lower pressures, which can increase comfort and grip on rougher surfaces or loaded rides. The bike ships with 700c wheels, but riders looking to fine-tune ride feel or expand terrain options can easily make the switch by adding a 650b wheelset.

What’s special about titanium?

Titanium is prized for its naturally smooth ride feel and excellent vibration dampening, which helps reduce fatigue on longer rides and rougher surfaces. It’s also exceptionally strong for its weight and highly resistant to corrosion, making it well suited for year-round riding in wet, muddy, or salty conditions.

On the Apollo Titanium Drop Bar, titanium pairs beautifully with the belt drive and internally geared hub, creating a bike that’s comfortable, durable, and built to last for years with minimal upkeep. And yes — it also has a tendency to attract a few envious stares along the way.

Can I use a rack and fenders on the Apollo?

Yes, standard rear racks and fenders are compatible.

Can I change the gearing on the Apollo?

While we’re not able to change gearing prior to shipping, it is possible to adjust the gearing after purchase. On the Apollo, riders can swap the front sprocket to a 46T using the stock belt and rear sprocket to achieve a lower overall gear range.

If you’re interested in gearing options outside of the stock belt setup — including different sprocket combinations or belt lengths — we recommend getting in touch with our Customer Service team. We'll be happy to walk through compatibility, parts requirements, and what options make the most sense for your riding needs.

Does Priority offer a drop bar–to–flat bar conversion kit for the Apollo?

Priority does not offer a drop bar–to–flat bar conversion kit for the Apollo. That said, converting a drop bar Apollo to a flat bar setup is absolutely doable.

Because the conversion requires sourcing and installing a Shimano Alfine 11 flat-bar shifter, along with additional cockpit components — including a handlebar, grips, brake levers, and new cables and housing — we strongly recommend working with a local bike shop. A shop can help ensure proper compatibility, installation, and setup so the bike rides and handles as intended.

If you have questions about parts compatibility or want help deciding if a conversion makes sense for your riding style, our Customer Service team is always happy to help point you in the right direction.

Choose the rocketship for your next ride.

PRESS

"Reasonable price. Tons of versatile, commuter-friendly features, like an internal gear hub and belt drive. Lightweight. Zoolander-level good looks. Fun to ride on roads, gravel, and trails. Easy to clean and maintain."

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"The Apollo is a sturdy, hard-working, and quiet machine that’s a very good choice for someone who wants a long-wearing bike they can set and forget, especially for the price."

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"Priority’s signature is a grease-free Gates Carbon Drive belt (won’t rust either, which is amazing in coastal areas with salty air). Carbon means it also won’t break. And the care is literally a quick hose off."

Read More

"With excellent on- and off-road performance, Priority Bicycles' Apollo is the perfect no-maintenance, go-anywhere gravel bike."

Read More

"When a gravel bike means not only riding anywhere, but smiling everywhere... I’m looking forward to more journeys with the Apollo."

Read More

Don't want to read a review? watch these instead!

Apollo Customer Reviews

Priority Apollo Geometry

Comfortable geometry to tackle trails or beat the streets no matter the conditions

Measurement Small Medium Large X-Large
Flat Bar & Drop Bar Approx. Inseam 28.5” - 30” 30” - 32” 32” - 33.5” 33.5” - 35”
Flat Bar & Drop Bar Approx. Height 5'4" - 5'7" 5'7" - 5'10" 5'10" - 6'1" 6'0" - 6'4"
(A) Flat Bar & Drop Bar Standover 28" 29" 31" 32"
(B) Flat Bar Seat Tube Length From Center to Top 430mm 495mm 555mm 600mm
(B) Drop Bar Seat Tube Length From Center to Top 445mm 495mm 555mm 600mm
(C) Flat Bar & Drop Bar Seat Tube Angle 72.5 degrees 72.5 degrees 72.5 degrees 72.5 degrees
(D) Flat Bar Effective Top Tube 560mm 585mm 600mm 620mm
(D) Drop Bar Effective Top Tube 550mm 560mm 575mm 596mm
(E) Flat Bar & Drop Bar Chainstay Length 438mm 438mm 438mm 438mm
(F) Flat Bar Head Tube Length 135mm 150mm 170mm 190mm
(F) Drop Bar Head Tube Length 105mm 140mm 170mm 190mm
(G) Flat Bar Wheelbase 1049mm 1075mm 1091mm 1113mm
(G) Drop Bar Wheelbase 1040mm 1043mm 1053mm 1065mm
(H) Flat Bar Head Tube Angle 69 degrees 69 degrees 69 degrees 69 degrees
(H) Drop Bar Head Tube Angle 69 degrees 70 degrees 70.5 degrees 71.5 degrees
(I) Flat Bar Stack 548mm 562mm 591mm 600mm
(I) Drop Bar Stack 522mm 559mm 587mm 612mm
(J) Flat Bar Reach 387mm 408mm 417mm 431mm
(J) Drop Bar Reach 383mm 385mm 388mm 400mm
(K) Flat Bar Fork A-C 400mm 400mm 400mm 400mm
(K) Drop Bar Fork A-C 396mm 396mm 396mm 396mm
(L) Flat Bar Fork Offset 50mm 50mm 50mm 50mm
(L) Drop Bar Fork Offset 45mm 45mm 45mm 45mm
(M) Flat Bar & Drop Bar Crank Length 170mm 170mm 170mm 170mm

Shipping options

All in-stock orders placed on business days before 12:00 EST ship that day.

If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.

We have a range of simple delivery options you can select at checkout.

Fastest and Best Value

UPS GROUND FOR HOME ASSEMBLY

UPS GROUND FOR HOME ASSEMBLY

$30

Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.

Pickup your bike and go

PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM

PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM

$130

Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!

Beeline Bike Shop Assembly

PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP

PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP

$145-220

Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.

Shipping Map