CLICK TO SEE WHY GIZMODO RECOMMENDS THE CLASSIC PLUS OVER THE IKEA SLADDA

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SHOP BICYCLES

PRIORITY CLASSIC

THE ORIGINAL LOW-MAINTENANCE CASUAL CRUISER

PRIORITY CLASSIC PLUS

OUR LOW-MAINTENANCE CLASSIC PLUS FEATURES FOR COMMUTING OR FREQUENT RIDING

CLASSIC PLUS - GOTHAM EDITION

THE NEW YORK CITY INSPIRED CLASSIC PLUS

PRIORITY CONTINUUM ONYX

SIMPLICITY, STYLE, & SAFETY MEET FOR COMMUTERS & SPORT TOURING

PRIORITY GLIDE

THE ULTIMATE LOW HASSLE COMFORT BICYCLE

PRIORITY COAST

THE ONLY BEACH CRUISER DESIGNED TO FIGHT SALT, SAND, AND WATER

PRIORITY START F/W 2.0

GREASE FREE AND HASSLE FREE FOR KIDS READY TO RIDE

PRIORITY START C/B

THE SIMPLEST BICYCLE FOR YOUNG RIDERS AND THEIR PARENTS

SHOP ACCESSORIES

HELMETS

PRIORITY HELMET

$ 49.99

Plixi

$ 99.99

Thousand Helmet

$ 79.99

LIGHTS & FENDERS

Priority Light Set Front & Rear

$ 29.99

Priority 1000lms Light Set Front & Rear

$ 59.99

Sale

Priority Classic Fender Set (front and rear), Black

$ 24.99

RACKS & BASKETS

Planet Bike Rack Black

$ 29.99

Priority Rear Rack

$ 34.99

Nantucket Cisco Basket

$ 54.99

PRIORITY FRONT BASKET

$ 59.99

Priority Basket Bag

$ 24.99

LOCKS & STORAGE

Delta Leonardo Wall Rack

$ 14.99

Priority U-Lock

$ 29.99

GEAR

Coast Beach Bag

$ 19.99

FIND THE COAST T-SHIRT BY ALOHA BEACH CLUB

$ 34.99

PRIORITY CIRCLE SHIRT

$ 24.99

PRIORITY 174 HUDSON T-SHIRT

$ 24.99

WOMEN'S T-SHIRT WHITE

$ 24.99

Priority Waterbottle 25oz Clear

$ 10.00

Priority Beanie 2017

$ 14.99

VIEW ALL ACCESSORIES

Priority U-Lock

$ 29.99

Sale

Winter Package (Studded Tires & High Power Light Set)

$ 135.00

Priority 1000lms Light Set Front & Rear

$ 59.99

Sale

Klondike Winter Studded Tire Set (2 tires)

$ 99.99

Nantucket Cisco Basket

$ 54.99

PRIORITY FRONT BASKET

$ 59.99

Priority Basket Bag

$ 24.99

PRIORITY HELMET

$ 49.99

Thousand Helmet

$ 79.99

Plixi

$ 99.99

Priority Commuter Bars

$ 29.99

Sale

Priority Classic Fender Set (front and rear), Black

$ 24.99

Priority Light Set Front & Rear

$ 29.99

Priority Front Brake, Black

$ 29.99

FIND THE COAST T-SHIRT BY ALOHA BEACH CLUB

$ 34.99

PRIORITY 174 HUDSON T-SHIRT

$ 24.99

PRIORITY CIRCLE SHIRT

$ 24.99

Priority Pedal Straps

$ 14.99

Carver Surf Rack, Black

$ 99.99

Planet Bike Rack Black

$ 29.99

Priority Rear Rack

$ 34.99

Delta Cargo Net

$ 8.99

PEG-PEREGO 10+ REAR MOUNTED CHILD SEAT

$ 149.00

Priority Rustproof Bicycle Bell

$ 14.99

Priority Waterbottle 25oz Clear

$ 10.00

Coast Beach Bag

$ 19.99

Delta Leonardo Wall Rack

$ 14.99

DELTA SMARTPHONE HOLDER (BLACK)

$ 24.99

Hand Pump Blue

$ 14.99

Gates Carbon Belt for Priority Classic

$ 39.99

WOMEN'S T-SHIRT WHITE

$ 24.99

Gift Card

$ 10.00

Priority Beanie 2017

$ 14.99

FEATURED PRESS

FROM THE BLOG

Priority Profile: Avila Village Inn

Priority Profiles

The Avila Village Inn is an upscale boutique hotel nestled in the charming Av...

CLICK TO SEE WHY GIZMODO RECOMMENDS THE CLASSIC PLUS OVER THE IKEA SLADDA

SHOP BICYCLES

PRIORITY CLASSIC

PRIORITY CLASSIC PLUS

CLASSIC PLUS - GOTHAM EDITION

PRIORITY CONTINUUM ONYX

PRIORITY GLIDE

PRIORITY COAST

PRIORITY START F/W 2.0

PRIORITY START C/B