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EVERYONE deserves a great bike at a fair price
Learn how we’ve worked hard to make bikes that are:
Check out our low maintenance bicycles for kids, cruising, commuting, and adventure.
Talk to our team of bicycle experts 7 days a week via email, text, chat or Virtual Visit.
Not sure where to start? No problem! Try our Bike Finder to get the right wheels for you.
About Priority Bicycles
"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder
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BELT DRIVE BICYCLES FOR EVERY RIDER
Our Mission
Make Cycling Simple
It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, easy to ride, hard to steal, and affordable. So, he did what any rational person would do. He quit his job as CEO of a multinational software company to start his own business.
From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.
Our Commitment
Premium Affordability
Premium doesn’t mean expensive—it means purposeful. We’ve spent our time focusing on the features that make a real difference for our riders.
