>> HOLIDAY SHIPPING DEADLINES - Order now to ensure timely delivery this season! <<
Better Riding by Belt...It's a Priority
We have a wide variety of different bicycles & it can be difficult to find the right one for you. Let us help you find the perfect bike.
Your cart is currently empty.
Learn how we’ve worked hard to make bikes that are:
Check out our low maintenance bicycles for kids, cruising, commuting, and adventure.
Talk to our team of bicycle experts 7 days a week via email, text, chat or Virtual Visit.
Not sure where to start? No problem! Try our Bike Finder to get the right wheels for you.
"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder
BELT DRIVE BICYCLES FOR EVERY RIDER
Our Mission
It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, comfortable to ride, easy to maintain, and affordable. So, he did what any rational person would do—he quit his job as CEO of a multi-national software company to start his own business.
From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.
Our Commitment
Premium doesn’t mean expensive—it means purposeful. We’ve spent our time focusing on the features that make a real difference for our riders.
Nothing Beats a Classic
Back in Black
Cruise With Confidence
Featured Article
SAVE UP TO 50% AT OUR BAY AREA ADVENTURE CENTER
Priority Stories | Cornelius Minor
Priority Stories | Danny Supa
Priority Light Set Front & Rear
$ 29.99
CLOSCA Helmet Loop: Priority Bicycles Exclusive
$ 39.99 $ 79.99
174HUDSON Trunk Bag
$ 39.99
Priority Front All Alloy Rust Free Basket
$ 59.99
Foldylock
$ 89.99