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About Priority Bicycles

"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder

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BELT DRIVE BICYCLES FOR EVERY RIDER

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Our Mission

Make Cycling Simple

It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, comfortable to ride, easy to maintain, and affordable. So, he did what any rational person would do—he quit his job as CEO of a multi-national software company to start his own business.

From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.

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