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EVERYONE deserves a great bike at a fair price

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Check out our low maintenance bicycles for kids, cruising, commuting, and adventure.

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About Priority Bicycles

"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder

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BELT DRIVE BICYCLES FOR EVERY RIDER

KIDS BICYCLES

RECREATIONAL BICYCLES

COMMUTER BICYCLES

ADVENTURE BICYCLES

THE BELT DRIVE DIFFERENCE

Our Mission

Make Cycling Simple

It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, comfortable to ride, easy to maintain, and affordable. So, he did what any rational person would do—he quit his job as CEO of a multi-national software company to start his own business.

From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.

About Priority