Your cart is currently empty.Shop All Products
$50-OFF LAUNCH SPECIAL THROUGH SEPTEMBER 24THUNFOLD THE FUN!
Learn how we’ve worked hard to make bikes that are:
Check out our low maintenance bicycles for kids, cruising, commuting, and adventure.
Talk to our team of bicycle experts 7 days a week via email, text, chat or Virtual Visit.
Not sure where to start? No problem! Try our Bike Finder to get the right wheels for you.
"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder
BELT DRIVE BICYCLES FOR EVERY RIDER
It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, comfortable to ride, easy to maintain, and affordable. So, he did what any rational person would do—he quit his job as CEO of a multi-national software company to start his own business.
From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.
Premium doesn’t mean expensive—it means purposeful. We’ve spent our time focusing on the features that make a real difference for our riders.
Nothing Beats a Classic
Back in Black
Cruise With Confidence