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PRIORITY LAUNCHPADPRIORITY LAUNCHPAD

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

PRIORITY SAUCEPRIORITY SAUCE

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!

$ 799.00

BRILLIANT L TRAINBRILLIANT L TRAIN

BRILLIANT L TRAIN

A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.

$ 750.00

PRIORITY ACEPRIORITY ACE

PRIORITY ACE

Our belt drive single speed bicycle that’s built for simplicity and speed.

$ 449.99 $ 599.00

PRIORITY TURIPRIORITY TURI

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

PRIORITY FOLDERPRIORITY FOLDER

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 949.99

PRIORITY GEMINI SMART.SHIFT GRAVELPRIORITY GEMINI SMART.SHIFT GRAVEL

PRIORITY GEMINI SMART.SHIFT GRAVEL

The Pinion Smart.Shift-equipped, Gates Carbon Drive-enabled, drop bar gravel bike. Innovation, durability, and performance in an unbeatable package.

$ 3,499.99

PRIORITY 600HXTPRIORITY 600HXT

PRIORITY 600HXT

The first hardcore hardtail with premium performance Pinion Smart.Shift technology, Gates Carbon Drive belt, and modern MTB geo. Designed for next level responsiveness and all-conditions durability.

$ 3,999.00

PRIORITY 600ADXPRIORITY 600ADX

PRIORITY 600ADX

Our belt drive Pinion hardtail, designed with Ryan Van Duzer for cross-country & bike-packing adventures. Comfort + Capability + Compatibility make the ADX the ultimate adventure bike.

$ 3,500.00

PRIORITY 600PRIORITY 600

PRIORITY 600

$ 2,399.00 $ 2,499.00

PRIORITY APOLLO GRAVELPRIORITY APOLLO GRAVEL

PRIORITY APOLLO GRAVEL

$ 1,899.99 $ 1,999.00

PRIORITY EIGHTPRIORITY EIGHT

PRIORITY EIGHT

The low maintenance sport hybrid! From the daily commute, to fitness miles, to weekend errands, to casual rides with friends—THE EIGHT is THE GREAT sport hybrid with unmatched durability that lasts!

$ 999.00

PRIORITY CONTINUUM ONYXPRIORITY CONTINUUM ONYX

PRIORITY CONTINUUM ONYX

The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.

$ 1,349.00

PRIORITY E-CLASSIC PLUSPRIORITY E-CLASSIC PLUS

PRIORITY E-CLASSIC PLUS

From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.

$ 1,499.00 $ 1,699.00

PRIORITY E-COASTPRIORITY E-COAST

PRIORITY E-COAST

The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review

$ 1,999.99

PRIORITY CURRENT E-BIKEPRIORITY CURRENT E-BIKE

PRIORITY CURRENT E-BIKE

The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US

$ 3,299.00

PRIORITY X ARTEZA 988 HOTLINE 3-SPEED COAST BEACH CRUISERPRIORITY X ARTEZA 988 HOTLINE 3-SPEED COAST BEACH CRUISER

PRIORITY X ARTEZA 988 HOTLINE 3-SPEED COAST BEACH CRUISER

$50 from each purchase of the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.

$ 679.00

You Are Not Alone Murals Coast CruiserYou Are Not Alone Murals Coast Cruiser

You Are Not Alone Murals Coast Cruiser

Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.

$ 679.00

PRIORITY COASTPRIORITY COAST

PRIORITY COAST

The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.

$ 549.00 $ 599.00

CLASSIC PLUS - GOTHAM EDITIONCLASSIC PLUS - GOTHAM EDITION

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$ 599.00

PRIORITY CLASSIC PLUSPRIORITY CLASSIC PLUS

PRIORITY CLASSIC PLUS

The original low maintenance belt drive everyday cruiser.

$ 499.00 $ 599.00

PRIORITY JOKERPRIORITY JOKER

PRIORITY JOKER

The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!

$ 1,199.00 $ 1,399.00

PRIORITY START 16PRIORITY START 16

PRIORITY START 16"

Our 16-inch wheeled belt-drive kid’s bike targeting the 3-7 year old early rider.

$ 329.00

PRIORITY START 20PRIORITY START 20

PRIORITY START 20"

Our 20-inch wheeled belt-drive kid’s bike targeting the 6+ year old early rider ready for longer rides on more terrain.

$ 379.00

PRIORITY START 24PRIORITY START 24

PRIORITY START 24"

Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.

$ 449.00

Priority Duzer CruzerPriority Duzer Cruzer

Priority Duzer Cruzer

An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!

$ 599.00

Jetty Coast 2024Jetty Coast 2024

Jetty Coast 2024

Relive the magic of beach days with our limited edition 2024 collab capsule. This 3-speed bike is your ride for sunrise chases, sunset vibes, and every adventure in between.

$ 679.00