Make a Difference with Every Ride

With Priority Gives, your bike purchase can do more than get you rolling — it can help fuel the organizations that make your community stronger.

When you use a participating group’s Cause Code at checkout, a % of your full-price purchase goes directly back to that organization, distributed quarterly. It’s an easy, built-in way to support the PTA that champions your kids, the bike bus that keeps families riding safely to school, or the local nonprofit creating impact year after year.

No extra steps. No fundraising drives. Just your everyday purchase making a real difference for the organizations that matter most to you.

Wondering if your cause qualifies? Be sure to check the requirements below before filling out your application!

No Need to Pedal in Circles — Here’s Everything You Need to Know.

What types of groups qualify?

Priority Gives is designed to support organizations that are deeply rooted in their communities and making a meaningful, ongoing impact. We are currently accepting applications from groups that:

  • Are active, multi-year nonprofits or established community organizations
  • Have consistent programming or initiatives that support their community year after year
  • Are focused on creating safer streets, healthier living, youth empowerment, education, or community connection
  • Are driven by local involvement, volunteer energy, and long-term commitment—rather than one-off events or temporary campaigns

This program is meant to help groups that are already “doing the work” and could use a belt-powered boost to keep that momentum going.

Examples of organizations that qualify:

  • PTAs and school-based groups (e.g., annual walk/bike programs, community events, ongoing fundraising efforts)
  • Bike buses and youth mobility organizations(multi-year groups focused on helping kids get to school safely)
  • Local cycling advocacy groups (organizations promoting safer streets, slow streets, bike education programs, etc.)
  • Community nonprofits with sustained missions (health and wellness orgs, neighborhood associations, after-school programs, environmental groups)
  • Long-standing bike clubs or community ride groups (groups that regularly host rides, skills clinics, or community events)

At this time, organizations that do not qualify include:

  • One-off or first-time fundraising events
  • Temporary initiatives created for a single occasion
  • Short-term campaigns without ongoing programming
  • Personal fundraisers or individual-led causes
  • Groups without multi-year activity or leadership structure

Priority Gives is built to amplify organizations who are already showing up, year after year, to make their community stronger. If that sounds like your group, we’d love for you to apply.

Who can apply for the Priority Gives Program?

Priority Gives is open to active, multi-year community organizations that are making a consistent, positive impact in their local areas. Applications must be submitted directly by an organization leader or authorized member—supporters or individuals cannot apply on behalf of a group.

While someone from leadership does need to apply, please feel free to share the program with your organization’s leaders and encourage them to submit an application!

How does Priority validate purchases, and who is allowed to use a cause code?

Each approved organization receives a unique Priority Gives cause code. When the code is entered at checkout, our system automatically applies a % of the qualifying purchase to be distributed quarterly to your organization.

Misuse of the code—including sharing it broadly outside the organization or using it for people not connected to the group—may lead to removal from the program. Priority reserves the right to deny any purchase using a cause code and to remove any organization from the program at any time.

When will I hear back regarding my application?

Approved and denied applicants will receive a response from Priority Bicycles within two weeks of submitting their application through the Priority Gives form.

Where is the Priority Gives program available?

The Priority Gives program is currently available only within the United States. At this time, organizations must be U.S.-based to participate, and purchases supporting Priority Gives must be made within the U.S.

As the program grows, we hope to explore expanding availability in the future.