OUT OF OFFICE

When you get the alert, we're out in the dirt

There's no such thing as a bad day on a bike - and let's keep it that way :)

What good would it be if we didn't ride our own bicycles? 10 years ago we launched Priority Bicycles because we had the experience that bicycles weren't fun to maintain. Our experience has taken us to kids' bikes, beach bikes, and adventure models - all by hearing what our riders need and responding to it.

Now, how good would we be at standing behind our products, if we didn't get ON OUR PRODUCTS. Priority Out of Office is snippets of our rides, rides with friends, and stories of our riders on their Priority Bicycles in the real world.

OUT OF OFFICE

IT's AWESOME

Featuring 140Nm max torque, a 500-watt motor, an integrated 500 watt-hour battery, and an ultra-responsive e-bike specific Shimano or Enviolo hub, daily commuters will surge down city streets and adventurers will power through weekend rides.

ANATOMY OF AN ADVENTURE BICYCLE

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READY FOR ADVENTURE, JUST LIKE YOU!

PRIORITY SAUCE

$ 799

An awesome bike for crushing trails, blasting pump tracks, cruising to the corner store, mashing through city streets, or whatever you can think of.

Available colors

SHOP THE SAUCE

PRIORITY APOLLO GRAVEL

$ 1,999

The only drop bar, internally-geared, belt drive gravel bike that delivers all-road performance and durability from gravel paths to city streets.

Available colors

SHOP THE APOLLO

PRIORITY 600

$ 2,499

Automotive-inspired, all-road belt drive bicycle with a Pinion gear box and massive 600% gear range that's equivalent to a traditional 30-speed bicycle.

SHOP THE 600

PRIORITY GEMINI SMART.SHIFT GRAVEL

$ 3,499

The Pinion Smart.Shift-equipped, Gates Carbon Drive-enabled, drop bar gravel bike. Innovation, durability, and performance in an unbeatable package.

SHOP THE GEMINI

PRIORITY 600ADX

$ 3,499

Our belt drive Pinion hardtail, designed with Ryan Van Duzer for cross-country & bike-packing adventures. Comfort + Capability + Compatibility make the ADX the ultimate adventure bike.

SHOP THE 600ADX