Trailer 01 — A First Look at the Ride

The HuRaCaN 2026 Story — A Priority Bicycles Film

Premiering 03/29 on YouTube

HuRaCaN isn’t a polished event or a controlled environment. It’s a self-supported route across Florida that throws riders into whatever the terrain — and the day — decides to give them. Deep sand, long miles, mechanical issues, navigation calls, heat, fatigue. No shortcuts. No support. Just forward.

We went down to document the ride.

Not to script a story or stage a moment — but to follow along and see what actually unfolds when riders take something like this on.

What we found was more than just a route. It was a series of decisions, setbacks, small wins, and moments where continuing wasn’t guaranteed — but happened anyway.

This film is our look at HuRaCaN 2026 through the people who rode it.

Release Schedule:
Trailer 1 — 03/25 - LIVE BELOW!
Trailer 2 — 03/27
Full Film — 03/29

learn more about the HuRaCaN Bikepacking Challenge
PRIORITY 600ADX

PRIORITY 600ADX

$ 3,499

Brett's Favorite Features:

  • The completely worry-free Pinion gearbox
  • The massive carrying capacity for cargo and hydration (five bottles, camping gear, food, etc)
  • The ability to shred singletrack one minute and hammer 23+ mph down a highway the next
PRIORITY 600HXT

PRIORITY 600HXT

$ 3,599

Cate's Favorite Features:

  • Pinion gearbox! No worrying about a chain or lube
  • I can shift even while off the bike; this was a huge help for sand and hike-a-bike.
  • Suspension fork with lock out was super helpful for trails/road transitions

Cate - rider - @latergatorgravel

First time taking on the full HuRaCaN route, Cate came into the ride knowing it wouldn’t be easy — but not fully knowing what it would demand. What followed was a constant process of adapting, pushing through unfamiliar territory, and proving to herself she could handle more than expected.

Brett - Rider - @bikesnsunrises

A HuRaCaN veteran, Brett returned for his fifth time on the route with a deeper understanding of what it takes to get through it. But experience doesn’t make the ride easier — it just changes how you approach the challenges when they come.

Ben — Behind the Camera - @selishots

Based in New York City, Ben leads content at Priority Bicycles, producing visual storytelling that captures bikes in the environments they’re actually built for — from city streets to remote, off-road terrain. Outside of Priority, he runs the Selishots YouTube channel, where he shares insights on photography and videography with a growing audience of creators.

“I thought I was coming down to film a tough ride, but it turned into something much bigger than that. What started as a documentary about Huracan 300 became a film about challenge, community, and the fact that everyday people like Brett and Cate, people like you and me, are capable of more than they realize.”