our story

We’re committed to making the best bicycles in the world for this price point, period. Our strategy is simple: high quality parts, an efficient supply chain, low overhead, and an online business model. No fancy stores. No gimmicky bells and whistles. No frills.

  • Socially-Funded

  • Quality Parts

  • Organic Marketing

  • Direct to You

  • No Overhead

“What bike should I get, Dave?”

It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, not overly technical, light, comfy, easy to ride, easy to maintain, hard to steal, and affordable. So, he did what any rational person would do. He quit his job as CEO of a multinational software company to start his own business.

Okay, it wasn’t that simple. Dave grew up in the bicycle industry and worked for some of the biggest players in the game. As a father of two, Dave also wanted to shift his “priorities”—rather than spending endless hours in an office, he wanted to spread his love for cycling while also spending more time with his family. That’s where we got our name.

From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be affordable and free of routine maitenance.

 

WHY KICKSTARTER

On July 15, 2014 we launched on Kickstarter- opting for a crowd-funded approach with a goal of raising $30K to fund the first shipment of what would later be called “The Priority Classic.” Nervously, Dave hit “launch” and waited. And waited. After what seemed like days (but was only a few hours), the first backers entered. The goal was hit within a few hours, and over the course of the 30-day campaign, Priority Bicycles raised $565,000 with over 1500 bicycles backed.

That campaign was the first of 3 fully-funded Kickstarter campaigns, all of which delivered on-time for all backers. Priority Bicycles now has 5 models, shipped thousands of bicycles around the world, and features partnerships with premium resorts, educational institutions, and top-rated tours in major US cities.

 

REVIEWS

      • "Priority bikes are designed specifically for ease and use by the average bike rider & can go many years & thousands of miles without needing to be serviced"

      • "Priority’s bikes boast a lightweight, rustproof oversized aluminum frame — thus easing the burden of having to lug your bike up and down the stairs to your apartment — and feature a trio of design cues intended to cut down the likelihood that it should ever need to be repaired."

      • "It sounds too good to be true- a quality, stylish, Maintenance-free bike for a reasonable price"

      • "Priority Bicycles is a new company that thinks it's found the sweet spot: A cheap, light, "maintenance free" bike with quality components"

      • "This mechanic is making the ultimate commuter bike for everyone"

      • "If you’re looking for a bike that’s lightweight, well-made, reliable & affordable, the Priority is your ticket"

Where to find us

As an online retailer, we do 100% of our sales through prioritybicycles.com. It allows us to sell the highest quality at the best prices. If you are in New York or plan to be in New York, you can email us to set up an appointment to check out our line of bicycles.

In New York, we have some great options to ride our bicycles and get the Priority Experience.

Get up and ride Brooklyn

Get Up and Ride is the #1 bike tour in New York, showcasing the localist, urban marketplaces, beautiful parks, great food, and interesting history. Featuring Priority Bicycles, the team at Get Up and Ride in Brooklyn has a full showroom with for test rides, rentals, and for their New York Tours.

Featured Fleet Partners

Fleet Bicycles are ridden with greater frequency, longer, and harder than standard consumer bicycles. They are often in beautiful locations that tend to very hard on bicycle upkeep. We have designed our bicycles with that in mind. They hare high quality and engineered for ease of use and require no regular maintenance. This means that they are built to withstand sustained use by all levels of riders.

We take a consultative approach whether it be 4 bicycles or 400, making recommendations based on our experience to keep your fleet running happy and healthy. Email us for our fleet pricing discounts.