PRIORITY E-COAST
PRIORITY E-COAST
PRIORITY E-COAST
PRIORITY E-COAST
PRIORITY E-COAST
PRIORITY E-COAST
PRIORITY E-COAST

PRIORITY E-COAST

$ 1,999.99

>> LAUNCH SPECIAL! << $200-OFF with Code LAUNCH200 at Checkout. Ends Sunday (2/5).

The e-Coast is the ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground within the Contiguous US.

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THE E-COAST IS THE ONLY ELECTRIC BELT DRIVE BEACH CRUISER ON THE MARKET!

CLASSIC STYLE WITH ALL THE RUST-FIGHTING FEATURES OF OUR BELOVED BEACH CRUISER—BUT POWERED TO GO FARTHER, FASTER! ⚡️

The e-Coast let's you Chart Your Own Course! Low-maintenance by design, it’s like a purpose-built seafaring vessel that you confidently take on adventures with all the features to tackle the corrosive salt, sand, and water in coastal environments. True to the iconic beach cruiser look, it offers a laid back, ultra-smooth ride with a powerful hub motor and rust/grease-free Gates Carbon Drive belt at its core. Whether you're zipping along using the throttle, navigating stormy conditions with its beefy 3-inch wide tires, or loading up the integrated rear rack to enjoy a day of surfing or exploring—The e-Coast is ready to set sail!

PURPOSE-BUILT FOR THE BEACH & BEYOND

BELT DRIVE

This is the only electric belt drive beach cruiser on the market! No rust in coastal conditions and no grease or regular tune-ups required. The Gates Carbon Drive belt—featured on all our bicycles—lasts 2-3x longer than a traditional chain, runs smoother, is stronger, more reliable, and whisper quiet.

ELECTRIFIED

The e-Coast features a removable battery housed within the integrated rear rack, paired with a 500-watt rear hub motor that offers a 60-mile range (varies based on rider weight, pedal assist level, and conditions). With a top speed of 28 mph, engage the throttle or choose from 5 different pedal assist modes.

BUILT TO LAST

Staying true to the iconic beach cruiser look, The e-Coast features a reinforced frame design to accommodate the motor, battery, wide tires, and higher speeds. Robust tubing, thicker handlebars and stem, 12 gauge spokes, sealed bearings, and a rust-resistant aluminum frame and fork yield a cruiser that's built for the beach and beyond!

MAX COMFORT

Cruising in comfort is a must! Plush 3-inch wide tires absorb bumps and smooth out boardwalks, bike paths, and sandy terrain. The integrated rear rack holds everything you'll need for the perfect beach day. The upright frame geometry and adjustable stem maximize comfort and confidence. Plus, it comes stock with fenders and built-in lights.

WHY WE LAUNCHED THE E-COAST

After countless requests from YOU for a motorized version of our award-winning Coast beach cruiser, we made it happen cap'n! Featuring a rust/grease-free Gates Carbon Drive belt and rust-resistant aluminum frame and fork, The e-Coast combines a simple single-speed drivetrain with a powerful 500-watt hub motor and hydraulic disc brakes for confident stopping power.

The e-Coast has a variable pedal assist cadence sensor AND twist throttle, offering flexibility around how you engage the motor. With 3-inch wide tires it smooths out the road and easily rolls over boardwalk bumps, sandy terrain, gravel paths, and more. We modified our iconic Coast frame design to accommodate the motor, battery, and beefed up tires, and stiffened it for higher speed use. The rear rack-mounted battery is not only functional but also keeps the lines of the bike super clean. Plus, it features built-in front and rear lights and it's all backed by our industry-leading customer support!

BY THE NUMBERS

Featuring a Gates Carbon Drive belt, dual-control 500-watt hub motor, a removable 576 watt-hour battery housed within the integrated rear rack, and a rust-resistant aluminum frame and fork with color-matched fenders and built-in lights, this beauty will help you cruise the coast like a true captain.

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DUAL-CONTROL MOTOR (PEDAL ASSIST OR THROTTLE)

500W

POWERFUL HUB MOTOR

20-60

MILEAGE RANGE FOR BATTERY

28

MPH ADJUSTABLE MAX SPEED

5

Different Pedal Assist Modes

26"

Double-Wall Alloy Rims

Ahoy, matey! The e-Coast boasts features that are purposefully selected for their reliability, durability, and comfort. Whether it's a dawn patrol surf session, casual afternoon cruise, or sunset wine and cheese outing, The e-Coast is ready to sail away with you on all your nauti adventures!

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NO RUST, NO GREASE

With a Gates Carbon Drive belt instead of a standard chain, there's no rust, no grease, and no routine maintenance to deal with. Strong enough for automotive application but specifically designed for the rigors of everyday cycling. Unchain your ride and free yourself from dirty hands, skipping chains, and greasy pant legs.

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DUAL-CONTROL HUB MOTOR

The e-Coast is outfitted with a dual-control Priority 500-watt rear hub motor. The variable pedal assist cadence sensor AND twist throttle offers flexibility around how you engage the motor. It ships as a Class 2, 20 mph setting, but can increase to a Class 3, 28 mph setting (please note local laws). Five different pedal assist modes are available.

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SLEEK BATTERY INTEGRATION

The Priority 500-watt motor is powered by a 576 watt-hour battery that's integrated into the rear rack, keeping the lines of The e-Coast super clean. The battery is easily removable and can be charged on or off the bike. The integrated rack is perfect for loading up all your essentials for a day at the beach, or wherever you plan to set sail.

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UPRIGHT & COMFORTABLE

No one wants to ride with wrist or back pain! The e-Coast's frame geometry and adjustable stem keep you upright so you can cruise with comfort and confidence. Available in diamond (step-over) and step-through frame styles, The e-Coast is ready for all riders and rides—even at night with integrated front and rear lights.

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CONFIDENT STOPPING POWER

Hydraulic disc brakes are super reliable, work in all weather conditions, can handle varied terrain with ease, and require very little maintenance. Paired with plush 3-inch wide tires that easily roll over bumps, sand, and gravel, it's always smooth sailing with The e-Coast.

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RUST-RESISTANT FRAME

We modified our standard Coast frame significantly to accommodate the motor, battery, and wide tires, and stiffened it for higher speed use. Not only is the frame strong, but it can withstand the salt, sand, and water that eat away at other beach cruisers. No rusty rides here!

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SAFETY FIRST

Safety is our priority! The built-in lights feature a brake sensing function and the hydraulic disc brakes feature a motor cut-off function. So, when you grab the brakes, it signals the motor to shut off and the rear light gets brighter like it would on a car when you hit the brakes. Sailing at night? You'll be alright!

01

NO RUST, NO GREASE

With a Gates Carbon Drive belt instead of a standard chain, there's no rust, no grease, and no routine maintenance to deal with. Strong enough for automotive application but specifically designed for the rigors of everyday cycling. Unchain your ride and free yourself from dirty hands, skipping chains, and greasy pant legs.

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DUAL-CONTROL HUB MOTOR

The e-Coast is outfitted with a dual-control Priority 500-watt rear hub motor. The variable pedal assist cadence sensor AND twist throttle offers flexibility around how you engage the motor. It ships as a Class 2, 20 mph setting, but can increase to a Class 3, 28 mph setting (please note local laws). Five different pedal assist modes are available.

03

SLEEK BATTERY INTEGRATION

The Priority 500-watt motor is powered by a 576 watt-hour battery that's integrated into the rear rack, keeping the lines of The e-Coast super clean. The battery is easily removable and can be charged on or off the bike. The integrated rack is perfect for loading up all your essentials for a day at the beach, or wherever you plan to set sail.

04

UPRIGHT & COMFORTABLE

No one wants to ride with wrist or back pain! The e-Coast's frame geometry and adjustable stem keep you upright so you can cruise with comfort and confidence. Available in diamond (step-over) and step-through frame styles, The e-Coast is ready for all riders and rides—even at night with integrated front and rear lights.

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CONFIDENT STOPPING POWER

Hydraulic disc brakes are super reliable, work in all weather conditions, can handle varied terrain with ease, and require very little maintenance. Paired with plush 3-inch wide tires that easily roll over bumps, sand, and gravel, it's always smooth sailing with The e-Coast.

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RUST-RESISTANT FRAME

We modified our standard Coast frame significantly to accommodate the motor, battery, and wide tires, and stiffened it for higher speed use. Not only is the frame strong, but it can withstand the salt, sand, and water that eat away at other beach cruisers. No rusty rides here!

07

SAFETY FIRST

Safety is our priority! The built-in lights feature a brake sensing function and the hydraulic disc brakes feature a motor cut-off function. So, when you grab the brakes, it signals the motor to shut off and the rear light gets brighter like it would on a car when you hit the brakes. Sailing at night? You'll be alright!

FOR THE CRUISER

Longer rides, easier rides, more rides—all with less hassle. Chart your own course and set sail as the captain of your next two-wheel adventure. Plush 3-inch wide tires provide a lot of float for this boat!

FOR THE SURFER

When the waves call, you answer. Add a board rack to The e-Coast and you've got the best way to get to the beach for dawn patrol or sunset surf sessions.

FOR THE DAYTRIPPER

Load up The e-Coast with all the essentials for a day at the beach or energized cruise around town. The integrated rear rack makes pack-and-go a breeze.

Frame/Fork Aluminum with Integrated Rear Rack, Disc Brake Mount, Internal Cable Routing
Headset Sealed Bearing, Press-Fit Cups
Handlebar Aluminum Cruiser Bar, 31.8mm Diameter at Stem, 680mm Width
Stem Adjustable Angle, 31.8mm Clamp, 80mm Length
Front Wheel Sealed Bearing Bolt-On Hub, 36 12g Spokes, 26" Double-Wall Alloy Rim
Rear Wheel Priority 500w Rear Hub Motor, Bolt-On, 36 12g Spokes, 26" Double-Wall Alloy Rim
Tires 26" x 3" CST Big Boat
Belt 125T Gates CDN
Brakes 174HUDSON Full Hydraulic Disc with Brake Sensing Motor Cutoff, 180mm Rotors
Crank Gates S150, 170mm Crank Arm Length
Front Sprocket Gates 55T CDN
Rear Cog Gates 22T CDC 9-Spline 
Saddle Vacuum Molded Vinyl Leather with Elastomer Shock Absorbers
Battery 576 Watt-Hour (Charge On or Off Bike)
Kickstand  Alloy, Double-Leg (Included)
Lights Front & Rear with Brake Sensing (Included)
Fenders Color-Matched Aluminum with Stainless Stays (Included)
Frame Styles Diamond (Step-Over) & Step-Through
Weight 56LBS (Including Battery, Pedals, Fenders, Double-Leg Kickstand)
SPEC DIAMOND STEP-THROUGH
Minimum Inseam 31" 26"
Standover 30" 22"
Seat Tube Length 18" 17"
Effective Top Tube 658mm 620mm
Head Tube Length 165mm 150mm
Head Tube Angle 70 degrees 68 degrees
Seat Tube Angle 70 degrees 69 degrees
Wheelbase 1165mm 1127mm
Chainstay Length 473mm 473mm

PROPER SIZING

DIAMOND: Min. Inseam 31" // Min. Standover 30" // Rider Height Range 5'5" - 6'5"

STEP-THROUGH: Min. Inseam 26" // Min. Standover 22" // Rider Height Range 5' - 5'11"

We recommend sizing based on your leg inseam. To properly determine your inseam, measure from the top of your crotch to the ground with your shoes off. Please watch the below video and contact us any time with questions!

FAQS

You have questions. We have answers!

How does The e-Coast compare to your Current e-Bike?

The e-Coast is designed around a more leisurely riding experience than the Current, which means simplicity and comfort are more of a focus than outright performance. The Current uses a mid-drive motor and an internally-geared hub to power through hills and daily commutes. The e-Coast features a simple, single-speed drivetrain with a rear hub motor, so it's a breeze to ride and it gets excellent range on flat roads. The Current has an upright yet sporty riding position, while The e-Coast has a more laid-back riding position for comfortable cruising.

Why did you create The e-Coast?

Our award-winning Coast beach cruiser has been our most popular model since launch. It's truly the only cruiser designed for the beach with its rust-resistant frame and fork, rust/grease-free Gates Carbon Drive belt, and iconic styling. As we've rolled out more speeds over the years, we've had an increased demand from YOU for a motorized version. So, here it is! The e-Coast takes the best of our standard Coast and amplifies it with a powerful 500-watt motor, reinforced frame and fork, 3-inch wide tires, high-quality components, and enhanced comfort that's ready to set sail on day trips, weekend jaunts, dawn patrol, and family adventures.

What range should I expect from the battery?

We see a typical battery range of 20-60 miles. Range depends on the pedal assist level, rider and cargo weight, speed, elevation, temperature, tire pressure, head wind and terrain.

Is this a Class 1, 2 or 3 electric bike?

The e-Coast ships Class 2 with a max speed of 20 mph. Using the display, it can be re-programmed to Class 3 with a max speed of 28 mph. Please check your local regulations.

What should I expect in terms of water and rust-resistance?

All the electrical components use waterproof connectors, and are designed to hold up to rain and other environmental conditions you’ll find during normal riding. It is not recommended to fully submerge the bicycle. The frame, fork, handlebars, stem, seat post, rims, brake levers, and hub-shells are made of aluminum. The spokes, fender struts, and most of the hardware is made of stainless steel.

Can I ride The e-Coast off-road?

The e-Coast features 3-inch wide tires to soak up uneven terrain comfortably, and they can provide some “float” on hard-packed sand. However, the tires are not quite wide enough to ride on deep, soft sand. In addition, The e-Coast is not designed to be a mountain bike, so aggressive trail riding is not recommended.

Can the standard Coast be upgraded to The e-Coast? 

No. The e-Coast was designed specifically to handle the power and weight of its motor and battery, and the standard Coast was not.

What is the warranty?

Priority Bicycles provides its bicycle frames and forks with a five (5) year warranty against material and workmanship defects. All components on The e-Coast are backed by a two (2) year warranty against manufacturing defects. The battery is guaranteed for two years or 700 cycles, whichever comes first, to 70% charge. This warranty does not cover paint or decals and can be void if the bicycle was not professionally assembled, has been modified or has been subject to beyond normal wear and tear. This warranty does not cover return shipping to Priority, nor does it cover any labor involved in frame, fork or other component replacement. Product defects must be confirmed by either photograph or a professional bicycle mechanic. This warranty is valid only for original owners in the continental United States.

Shipping options

All in-stock orders placed on business days before 12:00 EST ship that day.

If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.

We have a range of simple delivery options you can select at checkout.

Fastest and Best Value

FEDEX GROUND FOR HOME ASSEMBLY

$30

Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.

Pickup your bike and go

PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM

$130

Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!

Beeline Bike Shop Assembly

PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP

$130

Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.

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