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Better Riding by Belt...It's a Priority
We have a wide variety of different bicycles & it can be difficult to find the right one for you. Let us help you find the perfect bike.
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PRIORITY TURI
The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!
$ 949.00
PRIORITY E-COAST
The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review
$ 1,999.00
PRIORITY SAUCE
The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!
$ 799.00
PRIORITY E-CLASSIC PLUS
From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.
$ 1,799.00
PRIORITY FOLDER
The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.
$ 949.99
PRIORITY GEMINI SMART.SHIFT GRAVEL
The Pinion Smart.Shift-equipped, Gates Carbon Drive-enabled, drop bar gravel bike. Innovation, durability, and performance in an unbeatable package.
$ 3,499.00
PRIORITY LAUNCHPAD
The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.
$ 499.00
988-HOTLINE SPECIAL EDITION COAST
$50 from each purchase of the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.
$ 679.00
PRIORITY JOKER
The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!
$ 1,399.00
Priority Duzer Cruzer
An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!
$ 599.00
You Are Not Alone Murals Coast Cruiser
Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.