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The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.
$ 549.00 $ 599.00
The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.
$ 1,199.00 $ 1,299.00
$ 49.99
The stylish NYC-inspired cruiser that’s fit for light urban commuting.
$ 499.00 $ 599.00
Our 20-inch belt-drive kid’s bike targeting the 6+ year old early rider ready for longer rides on more terrain.
$ 379.00
Our 16-inch belt-drive kid’s bike targeting the 3-7 year old early rider.
$ 329.00
$ 9.99
A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.
$ 750.00
CLOSCA Helmet Loop: Priority Bicycles Exclusive - 50% off
$ 39.99 $ 79.99
Our 24-inch belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.
$ 449.00
$ 9.99
$ 16.99
Axiom Streamliner DLX Rear Rack
$ 63.99
$ 18.99
The automotive-inspired, all road Pinion bicycle with a massive 600% gear range.
$ 2,399.00 $ 2,499.00
The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US
$ 3,299.00
Our internally geared, belt drive, go anywhere, gravel bicycle.
$ 1,899.00 $ 1,999.00
$ 44.99
$ 59.99
The premium upright comfort bike with an accessible fit and hassle free shifting.
$ 949.00
$ 60.99
$ 39.99
Our belt drive Pinion hardtail designed for cross-country and bike packing adventures.
$ 3,500.00
$ 29.99
Our belt drive single speed bicycle that’s built for simplicity and speed.
$ 499.00 $ 599.00
From long-time Priority friend and collaborator, Ryan Van Duzer, comes his new book "The Long Way Home" which tells the story of how he fell in love with bicycles and the magic of the open road.
$ 24.99
$ 90.00
$ 67.99
$ 29.99
$ 14.99
Thousand Heritage Helmet - 30% off
$ 69.99 $ 99.99
Priority Light Set Front & Rear
$ 29.99
$ 34.99
$ 24.99
$ 24.99
$ 79.99
Wald Training Wheels - Start 16
$ 39.99
$ 19.99
$ 29.99
$ 14.99
$ 7.00
Priority Commuter Bars and Grips
$ 29.99
$ 29.99
$ 24.99
$ 0.00
AirTag Anti-Theft Security Bell
$ 16.99
$ 15.00
The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review
$ 1,999.99
$ 147.95
$ 69.99
Current Battery Range Extender
$ 799.00
Delta Carbylon Water Bottle Cage
$ 26.99
$ 10.00
$ 21.99
$ 65.00
$ 2.50
$ 19.99
The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing through the streets, or whatever you can think of. It's ready for anything!
$ 799.00
$ 29.99
174HUDSON Waterproof Pannier Bag
$ 59.99
$ 20.00
$ 10.00
Fleet Customization and Branding
$ 50.00
$ 19.99
$ 24.99
$ 1.00
$ 24.99
$ 10.00
$ 60.00
$ 0.50
$ 0.00
Priority Current Spare Battery
$ 599.00
From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes. Note: Can only be shipped in the Contiguous US
$ 1,699.00
$ 39.99
$ 20.00
$ 0.00
$ 139.99
Redshift ShockStop Suspension Stem
$ 169.99
$ 15.00
$ 14.99
$ 24.99
$ 64.99
$ 15.00
$ 9.00
$ 12.00
$ 44.99
$ 29.99
$ 0.00
$ 15.00
$ 0.00
$ 19.99
$ 24.99
$ 25.00
$ 29.99
$ 19.99
$ 24.99
$ 25.00
$ 11.99
$ 24.99
The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.
$ 799.00
$ 30.00
The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!
$ 1,299.00 $ 1,399.00
$ 7.00
$ 15.00
$ 3.99
$ 22.00
$ 24.99
$ 160.00
PRIORITY X ARTEZA 3-SPEED COAST BEACH CRUISER
100% of net proceeds from the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.
$ 679.00
$ 6.00
$ 6.00
$ 9.99
$ 10.00