everything but 600HXT Current Coast

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 8 speeds!

$ 799.00

PRIORITY E-COAST

The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review

$ 1,999.00

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

PRIORITY SKYLINE SMART.SHIFT E-BIKE

A powerful, low-maintenance e-bike with a 750W motor, electronic shifting, and 600% gear range—built for high performance without the hassle. Note: Can only be shipped via Ground in the Contiguous US.

$ 3,999.00

Brilliant Cooper

The Cooper is a low maintenance, hassle free, everyday belt drive bicycle. Perfect for urban riders, weekend cruisers, and everything in-between.

$ 549.00

Brilliant Carmen

A stylish, low-maintenance belt drive bicycle with 3-speed gearing for relaxed cruising or the daily commute.

$ 549.00

PRIORITY DUZER CRUZER

An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!

$ 549.99 $ 599.00

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 649.00 $ 699.00