BICYCLES NOT 600HXT or GEMINI

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PRIORITY COASTPRIORITY COAST

PRIORITY COAST

The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.

$ 549.00

PRIORITY CLASSIC PLUSPRIORITY CLASSIC PLUS

PRIORITY CLASSIC PLUS

The original low maintenance belt drive everyday cruiser.

$ 599.00

PRIORITY CONTINUUM ONYXPRIORITY CONTINUUM ONYX

PRIORITY CONTINUUM ONYX

The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.

$ 1,349.00

CLASSIC PLUS - GOTHAM EDITIONCLASSIC PLUS - GOTHAM EDITION

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$ 599.00

PRIORITY START 20PRIORITY START 20

PRIORITY START 20"

Our 20-inch wheeled belt-drive kid’s bike targeting the 5+ year old early rider ready for longer rides on more terrain.

$ 379.00

PRIORITY START 16PRIORITY START 16

PRIORITY START 16"

Our 16-inch wheeled belt-drive kid’s bike targeting the 3-7 year old early rider.

$ 329.00

BRILLIANT L TRAINBRILLIANT L TRAIN

BRILLIANT L TRAIN

A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.

$ 749.00 $ 850.00

PRIORITY START 24PRIORITY START 24

PRIORITY START 24"

Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.

$ 449.00

PRIORITY 600PRIORITY 600

PRIORITY 600

The most versatile road & gravel capable all-season bicycle

$ 2,499.00

PRIORITY APOLLO GRAVELPRIORITY APOLLO GRAVEL

PRIORITY APOLLO GRAVEL

The only drop-bar, Shimano Alfine Gravel & Commuter bicycle

$ 1,999.00

PRIORITY ORIGINAL CURRENT E-BIKE - SALE!PRIORITY ORIGINAL CURRENT E-BIKE - SALE!

PRIORITY ORIGINAL CURRENT E-BIKE - SALE!

The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US

$ 3,499.00

PRIORITY TURIPRIORITY TURI

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

PRIORITY ACEPRIORITY ACE

PRIORITY ACE

Our belt drive single speed bicycle that’s built for simplicity and speed.

$ 599.00

PRIORITY E-COASTPRIORITY E-COAST

PRIORITY E-COAST

The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review

$ 1,999.00

PRIORITY SAUCEPRIORITY SAUCE

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 7 speeds in Chimichurri!

$ 799.00

PRIORITY EIGHTPRIORITY EIGHT

PRIORITY EIGHT

The low maintenance sport hybrid! From the daily commute, to fitness miles, to weekend errands, to casual rides with friends—THE EIGHT is THE GREAT sport hybrid with unmatched durability that lasts!

$ 999.00

PRIORITY E-CLASSIC PLUSPRIORITY E-CLASSIC PLUS

PRIORITY E-CLASSIC PLUS

From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.

$ 1,799.00

PRIORITY FOLDERPRIORITY FOLDER

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 949.99

PRIORITY LAUNCHPADPRIORITY LAUNCHPAD

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

PRIORITY JOKERPRIORITY JOKER

PRIORITY JOKER

The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!

$ 1,399.00

PRIORITY CURRENT PLUS E-BIKEPRIORITY CURRENT PLUS E-BIKE

PRIORITY CURRENT PLUS E-BIKE

The Current Plus is a cutting-edge e-bike with enhanced power, a 720Wh battery, upgraded comfort, and advanced features, all at an unbeatable value. Reliable, versatile, and built to last.

$ 3,299.00