PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST
PRIORITY COAST

PRIORITY COAST

$ 599.00

>> BLACK FRIDAY SPECIAL EXTENDED FOR LIMITED TIME! $100-OFF WITH CODE BF100 AT CHECKOUT. <<

The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.

Step 1 - Select Your Style:
Step 2 - Select Your Number of Speeds:
Step 3 - Select Your Color:

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The first belt drive beach cruiser designed to tackle the salt, sand & water in coastal environments

No more messy chains, rusty rides, or heavy pedaling

Old school styling with modern tech make the belt drive Coast a must-have! Built on a foundation of the grease/rust-free Gates Carbon Drive, the award-winning Coast features a lightweight, rust-resistant aluminum frame and fork, sealed bearings, puncture-resistant tires, color-matched fenders, and more. Available in 1, 3, and 7 speeds, plus the new seamlessly shifting Enviolo premium version, you’ve got the smoothest, most reliable cruiser at the beach!

Video Resources

Coast Features

Riders are used to seeing rusty, slow rolling, clunky cruisers at the beach—but we don’t believe that should be the standard. We developed the Coast to handle dawn patrol missions, lakeside leisure rides, and sunset sessions. The Coast is the iconic beach cruiser you grew up with; revamped to be the smoothest, longest-lasting beach bicycle on the market.

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Gates Carbon Drive Belt

No rust, no grease, no stretching, minimal maintenance. Strong enough for automotive applications but specifically designed for the wear-and-tear of everyday riding. Unchain your ride and free yourself from dirty hands, skipping chains, and greasy pants.

02

Puncture-Resistant Tires

Flats aren’t fun. Our tires are a step up with a puncture-resistant membrane that helps keep you rolling without issue. We aren’t saying they are flat proof, but we are saying you can ride with confidence.

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Ultra-light Aluminum Frame

Not only is the frame strong and light, but it can withstand the salt, sand, and water at the beach. No rusty rides here!

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Upright & Comfortable

No one wants to ride their bike with wrist and back pain. The Coast's frame geometry keeps you upright so you can see the road around you and cruise comfortably.

05

Internally Geared Shimano Hub

The leading name in gearing—the Shimano Nexus rear hub features a simple and intuitive shifter. It's offered on the 3 and 7-speed versions of the Coast.

01

Gates Carbon Drive Belt

No rust, no grease, no stretching, minimal maintenance. Strong enough for automotive applications but specifically designed for the wear-and-tear of everyday riding. Unchain your ride and free yourself from dirty hands, skipping chains, and greasy pants.

02

Puncture-Resistant Tires

Flats aren’t fun. Our tires are a step up with a puncture-resistant membrane that helps keep you rolling without issue. We aren’t saying they are flat proof, but we are saying you can ride with confidence.

03

Ultra-light Aluminum Frame

Not only is the frame strong and light, but it can withstand the salt, sand, and water at the beach. No rusty rides here!

04

Upright & Comfortable

No one wants to ride their bike with wrist and back pain. The Coast's frame geometry keeps you upright so you can see the road around you and cruise comfortably.

05

Internally Geared Shimano Hub

The leading name in gearing—the Shimano Nexus rear hub features a simple and intuitive shifter. It's offered on the 3 and 7-speed versions of the Coast.

By the Numbers

1, 3, 7

Speed Builds

26"

Alloy Wheels with Rust-proof Stainless Steel Spokes

26lbs

Bicycle weight (Including Pedals and Double Leg Kickstand)

20

Minutes to Final Assembly with All Tools Included

COMPARE PRIORITY COAST MODELS

Each Priority Coast model features a lightweight aluminum frame, upright geometry for comfy cruising, rust/grease-free Gates Carbon Drive Belt instead of a standard chain, alloy wheels with stainless steel spokes, and comes in both diamond (step-over) and step-through frame styles.

Choose your Coast based on your specific riding needs—from the simplest single-speed to the premium Enviolo version.

SINGLE-SPEED

Ideal for flat and/or short rides.

The single-speed Coast is the most rust and corrosion-resistant beach cruiser on the market. It's perfect for mellow rides with the most simple ownership experience. It features a traditional beach cruiser foot (coaster) rear brake, front hand brake, and double kickstand. 

MULTI-SPEED

Ideal for rolling hills and/or longer rides.

The 3 & 7-speed Coasts share most of the features of the single speed, but offer the ability to tackle rolling hills or to better accommodate carrying load. They feature a traditional beach cruiser foot (coaster) rear brake, front hand brake, and double kickstand. 

ENVIOLO

Ideal for longer rides, mellow touring, and all-season durability.

The "Cadillac of Beach Cruisers," it features a seamlessly shifting, continuously variable Enviolo City hub to effortlessly go up and down hills with a simple twist of the wrist, hydraulic disc brakes, and double kickstand.

Reviews

Press

“The ultimate, low-maintenance, life-proof beach cruiser is here”

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"In either men's or women's configuration, it's a handsome machine."

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"Finally, a better beach cruiser is here.”

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The Best Warranty Backed by the best customer service

We offer a quality warranty backed by the best customer service in the industry. We protect against any material and workmanship defects all backed by 7-day-a-week support. That's a real Priority team member ready to answer all your questions. Even if we aren't riding with you, we've still got your back!

GET IN TOUCH

PROPER SIZING

We recommend sizing based on your leg inseam. To properly determine your inseam, measure from the top of your crotch to the ground with your shoes off. Please watch the below video and contact us any time with questions!

FAQS

You have questions. We have answers.

What makes the Coast such a good beach cruiser?

We designed the Coast to be the ultimate bicycle to tackle the salt, sand, and water at the beach. It features an aluminum frame and fork that’s rust-resistant and lightweight. Plus, with the rust/grease-free Gates Carbon Drive you’re good to roll.

Is it a comfortable bicycle?

You know it! The Coast features a geometry that keeps you upright and pedaling with ease and comfort. It’s a versatile bicycle that’s well-suited for a wide range of riders.

Does it come in different frame sizes?

The Coast comes in step-through and diamond (step-over) frame styles. The step-through frame fits riders who are 5’-5'11" and the diamond frame fits riders who are 5’5”-6'5".

Shipping options

All in-stock orders placed on business days before 12:00 EST ship that day.

If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.

We have a range of simple delivery options you can select at checkout.

Fastest and Best Value

FEDEX GROUND FOR HOME ASSEMBLY

$30

Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.

Pickup your bike and go

PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM

$130

Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!

Beeline Bike Shop Assembly

PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP

$130

Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.

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