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THE BENEFIT OF PRIORITY BELT DRIVE BICYCLES
Better Riding by Belt...It's a Priority
Xtracycle Cargo Bicycles
The Leader in Safe, Intuitive, and Fun Family Cargo
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THE PEOPLE BEHIND THE PEDALS.
Priority Wilders is where we celebrate the people who make Priority what it is.
These are the adventurers, commuters, parents, travelers, creators, advocates, photographers, filmmakers, and everyday riders who choose to spend their time on our bicycles. Some have ridden across continents. Some ride to work every morning. Some are just trying to make it to the end of the driveway.
They're simply people whose stories we're proud to share.
ADVENTURE - Boulder, Colorado, USA
He rode from Honduras to Boulder, pedaled the full Great Divide, and has never owned a car. Then he helped design Priority’s adventure bikes: the 600X, the 600ADX, the Bruzer, and the Duzer Cruzer. See how his miles became our bikes.
commute - Calgary, Alberta, Canada
A journalist, author, and the voice behind Shifter, Tom has commuted by bike since 2002 and rides the Priority Continuum Onyx through every season. His advice for getting started is simple: don’t overthink it. Find out why he swears by belt drive.
COASTAL & CRUISIN' - Fort Lauderdale, Florida, USA
Jenny and her family, including her husband, former MLB player Will Middlebrooks, are always cruising around town together, ice cream stops included, on Priority bikes. See how a low-maintenance belt drive made getting outside the easy choice.
electric - Seattle, Washington, USA
A doctor of physical therapy who helps skiers stay on the mountain longer, and a believer in low-impact biking to protect your knees. He left the car at home for a Seattle ski shop run on his Priority e-bike, skis strapped on, and he’s already planning spring ski touring missions. See how he gets to the mountain.
adventure - On the road
Sparks and Squeaks the dog answer the call to “explore the wild unknown,” with bikepacking, touring, and plenty of DIY along the way. See how he sets up his Priority 600 for the long way out.
Cargo & Kids - Marin County, California, USA
A family that does it all by cargo bike: kids, cargo, and errands, all around town on an Xtracycle. See how [Name] makes family life fit on two wheels.
The Wilders are riders, adventurers, commuters, and families who share one thing: we’d rather be out there, wherever “there” is. It’s a community we’re proud of, and we choose who joins with care. If that sounds like you, learn more about how to apply below.