Ryan Van Duzer, better known as Duzer to his YouTube audience, is a Boulder, Colorado, adventure cyclist and filmmaker who has pedaled from Honduras to Boulder, along the full length of the Great Divide, and across the U.S. on a three-speed cruiser. He has never owned a car. In 2020, Priority was best known for city bikes and wanted to build something that could handle bikepacking, but we needed a rider who had actually put in the miles to tell us the truth. Ryan took an early prototype down the entire Great Divide Mountain Bike Route, and he has been a Priority collaborator ever since.

Together we've designed four bikes: the 600X Adventure, where it all started; the 600ADX, his flagship belt-drive, Pinion-geared hardtail with "Get Out There" stamped on the frame; the Bruzer, a more affordable Pinion bikepacker built from community feedback; and the Duzer Cruzer, a cruiser in Colorado-flag colors inspired by Boulder's weekly Cruiser Ride.