Pantone – Priority Bicycles

PRIORITY BICYCLES X

PANTONE COLOR OF THE YEAR 2021 CAPSULE


THE ACE

$549

Ultimate Gray with an Illuminating lead at the helm—aimed at the optimism ahead.

note: colors for sale dependent on availability

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THE STEP-THROUGH COAST

$699

Illuminating the way, giving you the feeling of a ray of sunshine at the beach.

note: colors for sale dependent on availability

SOLD OUT

THE DIAMOND COAST

$699

Our "dawn patrol" colorway—the coastline calm meets the sunrise front end.

note: colors for sale dependent on availability

SOLD OUT

THE START 20

$429

The cool attitude of Ultimate Gray contrasting with Illuminating brightness.

note: colors for sale dependent on availability

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THE START 20

$429

A pop of Illuminating captures the free spirit of a joyful summertime ride with friends.

note: colors for sale dependent on availability

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Five limited edition Priority Bicycles that take the spirit of Pantone's Color of the Year 2021 to the streets, all featuring the Gates Carbon Drive Belt.

THE DETAILS

  • COLOR STORY

    Each bicycle executes the Pantone Color of the Year 2021 with a style that fits the bicycle's form.

  • PANTONE INFO

    A unique badge detail identifying the Pantone Color of the Year 2021 is featured on the seat tube.

  • LIMITED EDITION

    With a limited quantity available, each bicycle is hand painted to the Pantone Color of the Year 2021 spec.

THE COLLECTION

RIDING TO THE LIGHT AHEAD

THE ACE

Become one with your bicycle. Our fast, nimble single-speed Ace of Clubs is ideal for riders who seek a responsive feel and sleek design.

The Ace takes on the Pantone Color of the Year 2021 by embracing the feel of the Ultimate Gray concrete while rolling forward into the Illuminating optimism.

$549

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DAWN PATROL TO CHASING SUNSETS

THE COAST

Designed, assembled, and tested in coastal climates, no other beach cruiser is as good at fighting salt, sand, and water.

In two Pantone Color of the Year 2021 colorways, our Diamond Coast features a "Dawn Patrol" motif with cool sand and rising sun, while the "Sunset" Step-Through Coast symbolizes a sunny day at the beach with lots of good vibes.

$699

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A BRIGHT START FOR YOUNG RIDERS

THE START 20

Guaranteed to deliver miles of smiles! The Start 20 is an excellent way to introduce gears and increase bicycle skills to budding riders 6-11 years of age.

From paved roads to packed gravel, take off on one of our two Pantone Color of the Year 2021 designs. Choose a cooler Ultimate Gray palette or shine bright with Illuminating taking center stage.

$429

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