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THE BENEFIT OF PRIORITY BELT DRIVE BICYCLES
Better Riding by Belt...It's a Priority
Xtracycle Cargo Bicycles
The Leader in Safe, Intuitive, and Fun Family Cargo
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THE PEOPLE BEHIND THE PEDALS.
The Priority Bicycles Wall of Fame is where we celebrate the people who make Priority what it is.
These are the adventurers, commuters, parents, travelers, creators, advocates, photographers, filmmakers, and everyday riders who choose to spend their time on our bicycles. Some have ridden across continents. Some ride to work every morning. Some are just trying to make it to the end of the driveway.
They're simply people whose stories we're proud to share.
From weekend overnighters to round-the-world expeditions, these riders prove that adventure doesn't require a destination—just a bicycle and a willingness to explore. Meet the bikepackers, travelers, route builders, and storytellers who are pushing Priority bicycles far beyond the daily commute.
COMMUTE/URBAN
For millions of people, the most important ride of the day isn't a race, a workout, or an adventure—it's getting where they need to go.
This section of the Wall of Fame celebrates the riders, advocates, and storytellers helping make everyday cycling more accessible, practical, and enjoyable. Leading the way is Tom Babin, creator of Shifter, whose thoughtful videos and urban cycling advocacy have inspired countless people to see their city differently from the saddle of a bicycle.
Explore Tom's work, favorite bike setups, and the stories that continue to make cycling a better way to get around.
Family & Recreation
Bicycles have a unique way of bringing people together.
Whether it's teaching a child to ride, heading to the park with the family, enjoying a weekend ride with friends, or simply spending more time outdoors, cycling creates opportunities for connection, exploration, and fun. Featured here is sports reporter Jenny Dell, who embraces cycling as a way to enjoy life beyond the sidelines and make lasting memories with the people who matter most.
Discover Jenny's story and see how bicycles fit into her family's everyday adventures.
ELECTRIC
Electric bicycles help more people ride more often.
Whether it's extending a commute, replacing car trips, tackling bigger hills, or simply making cycling more accessible, e-bikes are changing the way people move through their communities and stay active.
Featured here is physical therapist and outdoor athlete Greg Louie (@the_ski_pt). Through his work helping people build strength, improve mobility, and maintain an active lifestyle, Greg understands the importance of finding sustainable ways to keep moving. His Priority e-bike has become a valuable part of that mission, making it easier to incorporate more riding into everyday life.
Explore Greg's story and see how he uses his Priority e-bike to stay active, healthy, and connected to the outdoors.
cargo
The best cargo bikes don't just carry stuff—they create possibilities.
From grocery runs and family outings to bikepacking expeditions and everyday transportation, cargo bikes help riders bring more of their lives along for the ride. They make it easier to carry gear, travel farther, and choose a bicycle instead of a car.
Featured here are John and Mira, whose adventures on the Xtracycle OmniTierra showcase just how capable a cargo bike can be. Through their travels, storytelling, and real-world experiences, they've shown that cargo bikes aren't just practical—they're vehicles for exploration, connection, and unforgettable journeys.
Explore their story and see where life on a cargo bike can take you.