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THE BENEFIT OF PRIORITY BELT DRIVE BICYCLES
Better Riding by Belt...It's a Priority
Xtracycle Cargo Bicycles
The Leader in Safe, Intuitive, and Fun Family Cargo
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THE PEOPLE BEHIND THE PEDALS.
Priority Wilders is where we celebrate the people who make Priority what it is.
These are the adventurers, commuters, parents, travelers, creators, advocates, photographers, filmmakers, and everyday riders who choose to spend their time on our bicycles. Some have ridden across continents. Some ride to work every morning. Some are just trying to make it to the end of the driveway.
They're simply people whose stories we're proud to share.
From weekend overnighters to round-the-world expeditions, these riders prove that adventure doesn't require a destination—just a bicycle and a willingness to explore. Meet the bikepackers, travelers, route builders, and storytellers who are pushing Priority bicycles far beyond the daily commute.
COMMUTE/URBAN
For millions of people, the most important ride of the day isn't a race, a workout, or an adventure—it's getting where they need to go.
This section of the Wall of Fame celebrates the riders, advocates, and storytellers helping make everyday cycling more accessible, practical, and enjoyable. Leading the way is Tom Babin, creator of Shifter, whose thoughtful videos and urban cycling advocacy have inspired countless people to see their city differently from the saddle of a bicycle.
Explore Tom's work, favorite bike setups, and the stories that continue to make cycling a better way to get around.
Some rides aren't about going far — they're about the breeze, the boardwalk, and taking it slow. Our Coastal & Cruisin' riders use their Priority bikes to soak up long days outside, at a pace that's all their own, whether that's along the water or just around the neighborhood.
Electric bicycles help more people ride more often. Our e-bike riders use that extra boost to build strength, improve mobility, and stay active — turning errands, commutes, and weekend miles into more time outside. Whether it's replacing a car trip or extending a ride further than they'd go otherwise, they're proof that pedal-assist doesn't mean less effort, it means more riding.
The best bikes in this category don't just carry stuff — they carry your whole life, and your whole family, along for the ride.
Through our partnership with Xtracycle, Priority builds cargo bikes capable enough for grocery runs, gear-loaded bikepacking trips, and everyday hauling that used to mean grabbing the car keys. And for the smaller riders in the family, our kids' bikes are built to get them pedaling confidently on their own, right alongside everyone else.
Our Cargo & Kids riders use their Priority bikes to bring more people and more gear along — proof that a bike can do a lot more than get one person from A to B.