Bicycles

PRIORITY 600

Our automotive inspired all-road model with a Pinion 600% gear range, designed to be a performance daily commuter, road rambler, and gravel grinder in one precision package.

$ 2,499.00

PRIORITY 600HXT

Combining cutting-edge responsiveness and range of Pinion Smart.Shift, unmatched Gates Belt durability, and modern MTB geometry the 600HXT is ready for anything on the trails ahead.

$ 2,999.00 $ 3,999.00

PRIORITY APOLLO GRAVEL

The only drop-bar, Shimano Alfine Gravel & Commuter bicycle. No matter what terrain you explore, from all-road rides to gritty city streets, the Apollo is a go for launch.

$ 1,999.00

PRIORITY CLASSIC PLUS

The original low maintenance belt drive everyday cruiser.

$ 549.00 $ 599.00

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$ 599.00

PRIORITY COAST

The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.

$ 549.00

PRIORITY COAST - Jetty Edition

$ 679.00

PRIORITY CONTINUUM ONYX

The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.

$ 1,349.00

PRIORITY CURRENT PLUS E-BIKE

A cutting-edge e-bike with a 720Wh battery, upgraded comfort, and advanced features, all at an unbeatable value. Reliable, versatile, and built to last. Note: Can only be shipped via Ground to the USA

$ 3,299.00

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 899.00 $ 949.00

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

You Are Not Alone Murals Coast Cruiser

Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.

$ 679.00

PRIORITY START 20"

Our 20-inch wheeled belt-drive kid’s bike targeting the 5+ year old early rider ready for longer rides on more terrain.

$ 379.00

PRIORITY START 24"

Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.

$ 449.00

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

Priority Duzer Cruzer

An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!

$ 599.00