CROWDFUNDING & PRIORITY BICYCLES FEATURED IN THE WALL STREET JOURNAL
The Wall Street Journal published a story on Crowdfunding & the marketing and press teams that make cordwfunding campaigns successful. The Priority Team was honored to be featured as well as the Akimbo Communications & Vann Alexandra teams that were integral to our last Kickstarter campaign for the Priority Coast.
David Weiner, founder of Priority Bicycles, which recently completed its third Kickstarter campaign, said he received several offers a day from public-relations or social-media services... He hired a public relations firm, Akimbo Communications, that specializes in the outdoor sports industry, which came via referrals from friends.
In his latest campaign, he also brought on a crowdfunding consulting firm, Vann Alexandra, whose founder he met at a Kickstarter event. The firm helped put his beach bikes in the hands of a dozen “influencers” with large social media followings.