Assembling Your Priority Coast

Assembling Your Priority Coast

The best beach cruiser you will ever ride. The Priority Coast is the only cruiser built to take on the salt, sand, and water in coastal environments. Designed with a Gates Carbon Drive belt, aluminum frame and fork, stainless steel spokes, and sealed bearings, you'll be ready to ride without broken rusty chains, greasy hands or legs, and heavy cumbersome feel of traditional cruisers.

We recommend having your Coast assembled by a professional bicycle mechanic or checked by a professional mechanic if installed at home.

Click Here To View The Assembly Video

June 10, 2016 by Connor Swegle


Happy New Year!

We hope you’re taking some time this holiday season to be with your loved ones and connect with what’s most important to you. Focusing on what’s important has always been core to Priority Bicycles, it’s the origin of our name, and what drives our team every day.
We want to thank all of you, our community for their support, questions, feedback, and recommendations.  We wouldn’t be able to fulfill our mission of making cycling simple without you, and we are excited for what the coming year will hold.

As we start 2018, we wanted to take a moment to reflect in thanks for what made 2017 such a great year and show you some photos from what happens behind the scenes with us.  Behind the bicycles, emails, and calls, it's a hard working team that wears a lot of hats to make it happen everyday.  We hope that you can smile with us along the way!


2017 was made extremely special through the connections we have made with new riders around the country and world, partnerships with hotels and corporate campuses, and coverage from prestigious media outlets.

  • We traveled to the Le Meridien in snowy Minneapolis to test out our four season commuter, the Continuum around a frozen lake.
  • We were honored to have our story featured on Guy Raz’s podcast How I Built This, the Coast in The Wall Street Journal’s best beach cruisers, and the Continuum was featured in Gizmodo and Wired.
  • We launched many new and exciting fleet partnerships all around the world, in places like Hawaii, Puerto Rico, Mexico and Dubai just to name a few!
  • Together with Sara Barellies we helped children affected by the North Bay Wildfires by giving them bicycles to help bring joy and fun to them, and to spark the healing that is so important.


It’s incredible to think that in the past year we have almost doubled the number of low maintenance bicycle models that we design and manufacture. It’s the direct impact of YOUR feedback and our daily research across all styles of everyday riding.

  • We started the year launching the Classic Plus Gotham Edition (now available in step-through as well). A freewheel version of our original Classic.
  • The Gotham all-black colorway was so popular that we reinvented the Continuum with the Onyx Edition, including reflective decals and dynamo lights.
  • In partnership with Wheel Fun Rentals in San Francisco we created our most comfortable, lowest maintenance bicycle, the Priority Glide.
  • Late in the summer, we rolled out the new Start FW 2.0 and with amazing reviews from TwoWheelingTots we sold out before Christmas! It’s been so fun to watch our kids enjoy these bikes.
  • One of our biggest milestones of 2017 was integrating Brilliant Bicycles into the Priority Outdoor Products company. With Brilliant, we offer colorful, city-minded bicycles at a very accessible price point.
  • To finish the year, we launched the 174Hudson Pannier Backpack.


Our goal continues, to help you focus on what’s most important in your life; via low maintenance, high quality products that make cycling simple.  Come along for the ride as we launch new innovative products and partnerships in 2018 that we can’t wait to share with you. 2017 was a big year for Priority, and we couldn’t have done it without you, our community.
Happy Holidays to you and your familiy! Let’s make 2018 amazing.
Dave and The Priority Team


January 01, 2018 by Connor Swegle


In most of the United States, there's a brutal reality from November to April every year involving white fluffy stuff and bitter cold. While it might seem inevitable that winter means putting the bicycle away until spring, that doesn't always have to be the case. There's a solid core of people that ride their bikes year round. Some even find that winter biking is more challenging, peaceful, and a great way to get exercise while others are hibernating. Of course winter biking is a whole different animal than summer riding and there are a number of tips and precautions that should be followed.

Dress Appropriately

Dressing for winter biking doesn't necessarily mean outfitting yourself with 9 layers of clothes like Randy from A Christmas Story. First of all, bundling up too warm will cause you to sweat abnormally as your body overheats, which is nasty in the cold. Second of all, immobilizing yourself with six pairs of long johns is a safety hazard, making it difficult to operate a bike. The key is to wear enough clothes such that you're slightly chilly when you start. A moisture-wicking base layer is a must as is a soft shell jacket on the outside. You'll want a thin stocking cap that can fit under your helmet with a neck and face covering that can be zipped up as well. Waterproof gloves and boots also work well in cold, wet conditions.

The Bike

Riding in the winter is hard on a typical, chain-driven bicycle as sand, salt, and debris works its way onto the chain and drivetrain and creates havoc and wear. Fortunately, the belt drive on a Priority Bicycle eliminates this problem! The internal gearing of the Priority Bicycle in the back-wheel hub also prevents the weather from affecting the bicycle’s performance. A set of our Klondike Winter Studded Tires are ideal for riding in icy or snowy conditions. These tires work on all adult Priority models except the Coast. CLICK HERE TO SHOP WINTER TIRES

Bikes should be stored indoors if possible and cleaned to remove all the grime from your travels. Bikes should also be outfitted with fenders in the winter to keep the slush and splatter off of your face and clothes.

Riding Safety

While mounds of snow can be a great fall-cushioner, it's best not to test them out. Winter biking involves riding a little slower, being more cautious, and respecting the elements. Black ice can come out of nowhere, and you should always be aware that vehicles can lose control as well. Ride with a friend if possible, and always let somebody know when you're going out for a cruise. Making sure you have your bike equipped with lights is a good idea too, as sunny winter days can be few and far between. If you do not have integrated lights like our Continuum Onyx edition provides, you can always add our high power light set ensures that you will be able to see and be seen on the road in all kinds of conditions. CLICK HERE TO SHOP THE HIGH POWER LIGHT SET.

January 08, 2017 by Dave Weiner
Priority Profile: Avila Village Inn

Priority Profile: Avila Village Inn

The Avila Village Inn is an upscale boutique hotel nestled in the charming Avila Valley. It is surrounded by hundred-year-old oak and sycamore trees along the San Luis Creek and Bob Jones City to Sea Bike Trail. On any given Friday from late April to mid-September, you can find guests and locals biking, walking or skateboarding down the 1.7 mile Bob Jones City to Sea Bike Trail in search of live music, fresh produce, Santa Maria Style Trip-Tip, and Doc Bernstein’s Ice Cream at the Avila Beach Farmer’s Market. 

 The Inn is unique in its proximity to one-of-a-kind attractions—they provide Priority Classic bicycles to their guests free of charge to help them enjoy all the Central Coast has to offer. San Luis Obispo was recently voted as a Gold Level bike friendly community.   

Avila beach is located 9 miles south of San Luis Obispo and 9 miles north of Pismo Beach. 

All photos are by Photography by Deedee

Tell us a little about Avila Beach?

Nestled in a beautiful valley with the ocean at its front door and rolling hills at its back, Avila Beach is the perfect setting for families and/or couples wishing to get away from the busy world. This tranquil enclave can be accessed by road or trail, both of which follow a meandering stream.  Signature attractions include the “always sunny” southwesterly white sandy beach, Point San Luis Lighthouse, Bob Jones City to Sea Bike Trail, Avila Beach Golf Course and Concert Venue, a charming newly built downtown beachfront promenade featuring quaint restaurants, coffee shops, art galleries, wine tasting rooms and shops.  Avila Beach is also world famous because humpback whales visit for months at a time right in the harbor within mere yards of on looking pedestrians, paddle boarders and kayakers.


Tell us a little about San Luis Obispo?

Tucked between the Coast Range, the Pacific Ocean and right in the middle of Central Coast Wine Country, San Luis Obispo enjoys all the spoils of a life well lived on the California coast. Signature attractions include Mission San Luis Obispo de Tolosa, Hearst Castle, Bubblegum Alley, and a one-of-a-kind Farmer’s Market. San Luis Obispo County is the culture, arts and entertainment hub of the Central Coast.

With a history of world renown wine, fresh seafood in their backyard, locally raised beef grazing in the back forty, and thousands of acres dedicated to organic fruits and vegetables, there are so many unique dining experiences to be had. Dine Creekside with a historic 240-year-old mission as a backdrop or discover an intimate bistro over a glass of wine partnered with local artisan cheese.

June 19, 2017 by Dave Weiner
Tags: Test

Sara Bareilles & Priority Come Together to Help Families Impacted by the Northern California Fires

We at Priority Bicycles, along with old friend Sara Bareilles are Northern California Natives.  Sara reached out last month, along with her good friend Danielle, on a project to help give bikes to kids displaced by the fires in Northern California.  We immediately jumped in to help.



Earlier this fall, 3,500 structures burned over 4 counties from 12 wildfires in the California North Bay Area.  10 states sent crews and over 40 shelters were opened to help those impacted.  Danielle, and fellow mom Jess, took it on themselves to help put healing in motion.  They came together to launch the North Bay Bike Project.  The project puts bicycles in the hands of kids whose families are affected by these fires.



As the area heals- it's important for families to get back to some level of regularity.  Bikes helps bring joy and fun to these kids, and sparks the healing that is so important.  Please go to the North Bay Bike Project website and donate.  

Even better this giving season- The North Bay Bike Project is a registered 501c3 via Compassion Causes.  Donations are tax deductible.

December 04, 2017 by Connor Swegle