PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL
PRIORITY APOLLO GRAVEL

PRIORITY APOLLO GRAVEL

$ 3,799.00 $ 3,999.99

Free ground shipping in the contiguous US - use code FREEJUNE - all other regions receive $30 discount.

The Apollo is our internally geared, belt drive, go anywhere gravel bicycle. Now available in TITANIUM!

Step 1 - Select Your Size:

Not sure? Check out our sizing guide.

Step 2 - Select Frame Material:
Step 3 - Select Your Color:

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OUR GO-ANYWHERE BELT DRIVE GRAVEL BIKE WITH DROPS

WITH THE PRIORITY APOLLO, IT'S AS SIMPLE AS RIDE, RINSE & REPEAT

The Priority Apollo is out of this world! It's the only drop bar, internally-geared, belt drive gravel bike that delivers all-road performance and durability from gravel paths to pitted city streets. No more dirt-caked cassettes or lengthy post-ride clean-up. No fear of road debris holding you back. Tackle hills, flat paths, and packed trails year-round on this stand-out bicycle that was designed to deliver an unmatched low maintenance cycling experience for commuters, adventurers, bike packers, and recreational riders.

Video Resources

Features

Houston... there are no problems here! Designed for high performance with a low maintenance promise, the Apollo is the first gravel grinder with an internally geared 11-speed hub belt drive and drop bar shifters. There are no derailleurs to lock up, no dirt-caked cassettes, and no chains to grease. The Apollo is our lightest and fastest multi-speed model at 24lbs—very light for an IGH—delivering stability on loose surfaces, responsive shifting, and all-conditions stopping powers. The Apollo boasts tweaks from our initial launch accommodating a lower gear for climbing and lighter overall weight. The Apollo Ti weight 23.5lbs.

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Wide Gearing with Incredible Range & Durability

Get rid of the hassle of grease, grime, and tune-ups of traditional derailleurs without sacrificing performance. The Alfine 11 system offers a 409% gear range, enough to winch up steep climbs or to fly down dirt roads. With no gear overlap, the Alfine 11 system efficiently delivers power with the all-weather durability and low maintenance of an internally geared hub.

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Rust/Grease-Free Gates Carbon Drive Belt 

The signature feature of all Priority Bicycles—the rust and grease-free Gates Carbon Drive Belt. Using the same technology designed for motorsports, the carbon fiber tensile cord belt drive has been refined for bicycle-specific application. Where a chain requires frequent lubrication and cleaning in off-road environments or sloppy conditions, a belt drive stays efficient while lasting many times the life of a chain. Without grease, it won’t stain your hands or clothing—just give it a post-ride rinse and you’re ready for your next adventure!

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INTEGRATED Shifters

Integrated braking and shifting sits on the right hand lever, allowing the familiar feel and benefits of drop handlebars.

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Confident, All-Conditions Stopping Power

Light, consistent modulation, all-weather performance, and easy adjustment. The 174HUDSON cable actuated hydraulic disc brakes deliver superb braking in all riding conditions, without the complications of a full hydraulic system. Compressionless housing delivers exceptional lever feel, boosting confidence and control rounding tight turns on loose dirt and feathering in and out of traffic.

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Road Rallying to Gravel Grinding

Our Apollo and Apollo Ti feature flexible, fast, and durable tires and rims. Perfect for cranking down a fire road, digging into a turn, or rallying over pitted city streets.

On the Apollo, you'll find:

  • Tubeless-ready 700c X 40mm WTB or Goodyear tires
  • WTB i23 TCS rims

The Apollo Ti features:

  • Tubeless-ready WTB Byway Tires 700x40mm
  • WTB KOM Team i23 rims 

Fan of wide tires? The Apollo frame and fork is 650b compatible. The WTB Volt saddle with its dirt-specific shape features a dropped nose for when you're our of the saddle muscling over loose terrain.

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COMFY DROPS

The Apollo features 420mm drop bars with a 6-degree flare and 90mm reach. Stretch out for speed, drop down for efficiency, or get a little wider for leverage.

01

Wide Gearing with Incredible Range & Durability

Get rid of the hassle of grease, grime, and tune-ups of traditional derailleurs without sacrificing performance. The Alfine 11 system offers a 409% gear range, enough to winch up steep climbs or to fly down dirt roads. With no gear overlap, the Alfine 11 system efficiently delivers power with the all-weather durability and low maintenance of an internally geared hub.

02

Rust/Grease-Free Gates Carbon Drive Belt 

The signature feature of all Priority Bicycles—the rust and grease-free Gates Carbon Drive Belt. Using the same technology designed for motorsports, the carbon fiber tensile cord belt drive has been refined for bicycle-specific application. Where a chain requires frequent lubrication and cleaning in off-road environments or sloppy conditions, a belt drive stays efficient while lasting many times the life of a chain. Without grease, it won’t stain your hands or clothing—just give it a post-ride rinse and you’re ready for your next adventure!

03

INTEGRATED Shifters

Integrated braking and shifting sits on the right hand lever, allowing the familiar feel and benefits of drop handlebars.

04

Confident, All-Conditions Stopping Power

Light, consistent modulation, all-weather performance, and easy adjustment. The 174HUDSON cable actuated hydraulic disc brakes deliver superb braking in all riding conditions, without the complications of a full hydraulic system. Compressionless housing delivers exceptional lever feel, boosting confidence and control rounding tight turns on loose dirt and feathering in and out of traffic.

05

Road Rallying to Gravel Grinding

Our Apollo and Apollo Ti feature flexible, fast, and durable tires and rims. Perfect for cranking down a fire road, digging into a turn, or rallying over pitted city streets.

On the Apollo, you'll find:

  • Tubeless-ready 700c X 40mm WTB or Goodyear tires
  • WTB i23 TCS rims

The Apollo Ti features:

  • Tubeless-ready WTB Byway Tires 700x40mm
  • WTB KOM Team i23 rims 

Fan of wide tires? The Apollo frame and fork is 650b compatible. The WTB Volt saddle with its dirt-specific shape features a dropped nose for when you're our of the saddle muscling over loose terrain.

06

COMFY DROPS

The Apollo features 420mm drop bars with a 6-degree flare and 90mm reach. Stretch out for speed, drop down for efficiency, or get a little wider for leverage.

By the Numbers

11

Drop Bar Shifter Controlled Speeds

409%

GEAR RANGE

40mm

ALL-ROAD TIRES

4

FRAME SIZES FOR A RANGE OF RIDERS (S-XL)

PRIORITY APOLLO COMPONENTS

Premium all-road components set to perform for all-season commuting, gravel grinding, and bike packing adventures

Component Description Component Description
Frame Custom Butted Ultralight 6061 T6 Aluminum Front Sprocket 50t Gates CDX
Fork Full Carbon 1-1/2" Tapered Rear Sprocket 26t Gates CDX
Rims WTB i23 ST Tubeless Ready (Apollo) / WTB KOM Team (Apollo Ti) Seatpost Carbon Fiber
Rear Hub Shimano Alfine 11 Front Hub 12mm Thru Axle, Sealed Cartridge Bearings
Tires Tubeless Ready Goodyear Connector Ultimate 40mm or WTB Byway Tires 700x40mm (Apollo Ti) Stem Alloy, 90mm (S/M), 100mm (L/XL)
Shifter Integrated into Right Brake, 11-Speed Headset Integrated Sealed Cartridge Bearings
Brakes 174HUDSON Semi-Hydraulic Disc Brakes Colors Deep Space, Ground Control Green
Crankset Gates S300 or 174HUDSON External Bearing BB Sizes S, M, L, XL
Belt Gates Carbon Drive CDX Saddle WTB Volt
Weight 24 (Apollo) // 23.5 (Apollo Ti)

Priority Apollo Geometry

Comfortable geometry to tackle trails or beat the streets no matter the conditions

Measurement Small Medium Large X-Large
Approx. Inseam 28.5 - 30" 30 - 32” 32 - 33.5" 33.5 - 35"
Approx. Height 5'2 - 5'7” 5'6 - 5'10” 5'11 - 6'1” 6'0 - 6'4"
(B) Seat Tube Length From Center to Top 445mm 495mm 555mm 600mm
(C) Top Tube Length From Saddle to Handlebar 550mm 560mm 575mm 595mm
(D) Chain Stay 438mm 438mm 438mm 438mm
(E) Head Tube Length 105mm 140mm 170mm 190mm
(F) Wheelbase 1040mm 1042mm 1053mm 1065mm
(G) Head Tube Angle 69deg 70deg 70.5deg 71.5deg

The apollo Titanium

Take flight on TI

Technically, the advantages to titanium are clear—it delivers a light and strong ride with pound-for-pound higher tensile strength than aluminum and steel, and it dampens vibrations for unmatched ride quality and durability over time. This means you get high-end performance from your Apollo Ti that lasts for years. Titanium has excellent corrosion resistance, handling the mud you can throw at it on trails to the salty grit of a winter commute. With the Gates Carbon Drive belt and internally geared hub, you're only a rinse away from looking new. Well, maybe some bar tape, too.

BUY NOW

DESIGNED TO LAUNCH

The name Apollo began with the "11" hidden in the name—a nod to the 11-speed Alfine system. As we worked on testing and prototypes, we also learned more about the Apollo 11 launch and lunar landing. It was a human achievement driven by innovation, R&D, and an intense desire to press onward. Each step was challenging, but the passion outweighed the pressure of the unknown.

The marketplace has asked for a drop bar internally geared bicycle for years. It's been the talk of independent builders and bicycle enthusiasts. We looked at that as a challenge of our own to create a bicycle that could attack the gravel and rally on roads, all in a low maintenance package that needed no more than a hose off to get back on the road.

What began as a project name became a calling to create—and it shows up in the design.

PROPER SIZING

We recommend sizing based on your leg inseam. To properly determine your inseam, measure from the top of your crotch to the ground with your shoes off. Please watch the below video and contact us any time with questions!

Small: Min Inseam 28.5" - 30"

Medium: Min Inseam 30" -32"

Large: Min Inseam 32" - 33.5"

XL: Min Inseam 33.5" - 35"

Weight limit - 275 lbs max combined weight (rider, bicycle, and any cargo)

PRESS

"Reasonable price. Tons of versatile, commuter-friendly features, like an internal gear hub and belt drive. Lightweight. Zoolander-level good looks. Fun to ride on roads, gravel, and trails. Easy to clean and maintain."

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"The Apollo is a sturdy, hard-working, and quiet machine that’s a very good choice for someone who wants a long-wearing bike they can set and forget, especially for the price."

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"Priority’s signature is a grease-free Gates Carbon Drive belt (won’t rust either, which is amazing in coastal areas with salty air). Carbon means it also won’t break. And the care is literally a quick hose off."

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"With excellent on- and off-road performance, Priority Bicycles' Apollo is the perfect no-maintenance, go-anywhere gravel bike."

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"When a gravel bike means not only riding anywhere, but smiling everywhere... I’m looking forward to more journeys with the Apollo."

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Reviews

THE BEST CUSTOMER SERVICE HERE FOR YOU 7-DAYS-A-WEEK

We offer a quality warranty backed by the best customer service in the industry. We protect against any material and workmanship defects all backed by 7-day-a-week support. That's a real Priority team member ready to answer all your questions. Even if we aren't riding with you, we've still got your back!

GET IN TOUCH

FAQS

You have questions. We have answers.

Why did you design the Apollo?

The demand for low maintenance bicycles has extended far beyond recreational riding. We wanted to take our low maintenance promise and apply it to performance, letting our riders have more fun in all-road environments. The Apollo adds speed and durability in the popular gravel format. Plus, when you are done, just hose off your bike and ride again.

Why would I want a gravel-oriented bicycle like the Apollo?

The gravel format is increasingly popular. It has a forgiving geometry that offers a much larger flexibility than you'd see in a traditional road bike or cross bike. You can take an Apollo on trails with confidence as well as ride it as an aggressive commuter balancing speed and comfort.

What if I want a 650B set-up?

We designed the Apollo frame and fork to accommodate both wheel sizes—but you would need to purchase the wheel set.

Where should I ride the Apollo Ti?

Gravel of all kinds: smooth, chunky, loose—you name it—packed dirt, road, bike baths, rail trails, mountain passes, basically anywhere that’s not a full-on mountain bike trail, or deep sand... or underwater (the frame could probably handle it, though).

What’s special about titanium?

Titanium offers a more supple ride quality and superior vibration dampening, as well as resistance to corrosion in even the most extreme environments. It also has the effect of eliciting envious stares from onlookers.

Can I use a rack and fenders on the Apollo Ti?

Yes, standard rear racks and fenders are compatible.

Can I change the gearing on the Apollo Ti?

While we are not able to change the gearing prior to shipping, it is possible to change the front sprocket to a 46t using the stock belt and rear sprocket for a lower gear range.

What is the widest, and what is the narrowest tire I can fit on the Apollo Ti?

45mm would the widest compatible tire, but it depends on the specific tire and tread, so we suggest working with a local bike shop to determine whether a wider tire will clear the frame. 28mm tires would be the narrowest recommended.

Shipping options

All in-stock orders placed on business days before 12:00 EST ship that day.

If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.

We have a range of simple delivery options you can select at checkout.

Fastest and Best Value

UPS GROUND FOR HOME ASSEMBLY

$30

Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.

Pickup your bike and go

PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM

$130

Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!

Beeline Bike Shop Assembly

PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP

$130

Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.

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