Winter 2021/22 – Priority Bicycles

TAKE YOUR COMMUTE FROM 1-TO-100


Founded in 2014 and headquartered in New York City, Priority Bicycles offers an array of low maintenance, hassle-free commuter bicycles from the responsive Ace single-speed to the award-winning Current eBike that now offers a battery extender providing cyclists with a 100+ mile range.

All Priority models feature a rust/grease-free Gates Carbon Drive that lasts longer than a traditional chain, runs smoother, and is more reliable.

From rider-friendly frame geometries and high quality components to smart design details and stylish color palettes, Priority will ensure you commute like a boss!

FROM TRIBECA TO THE TRAIL


Priority Bicycles offers the only low maintenance, all-season, all-road bicycles that are as simple as Ride, Rinse, and Repeat. Equipped with Gates Carbon Drives and internally geared hubs, Priority's range of adventure-inspired bicycles are durable for the toughest of commutes and can conquer the most rigorous of long-haul bikepacking journeys.

The Priority 600x Adventure Bike was developed in partnership with renowned content creator and outdoor enthusiast Ryan Van Duzer. Tested on some of the most challenging terrain in the US - Great Divide Mountain Bike Route and Colorado Trail - the 600x is ready to take you miles into the unknown, with confidence.

RIDE AT WORK OR GO REMOTE


Priority Bicycles partners with over 400 fleets around the world from boutique hotels and luxury resorts, to corporate campuses, universities, and leading consumer brands and services.

Bicycles provide the perfect hassle-free brand extension and unique consumer experience backed by superior customer service.

From Adidas, Dunkin Donuts, Nordstrom, and Pantone, to The Ritz Carlton, St. Regis, Le Meridien, and Marriott Bonvoy, Priority creates custom bicycle fleets that are easy to ride, stay on the road longer, and look fabulous.

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