Pantone Color of the Year 2022 Capsule – Priority Bicycles

"The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place."

- Laurie Pressman, Vice President, Pantone Color Institute

THE PRIORITY BICYCLES PANTONE COLOR OF THE YEAR 2022 CAPSULE

For the second consecutive year, a limited-edition, exclusive Pantone-branded bicycle collaboration.

A collection of three hand-painted bicycles that take the spirit of Pantone's Color of the Year 2022 to the streets.

THE COAST

$649

Very Peri pops, bringing a playful attitude to a casual morning roll along the beach or a joyful ride at sunset on our iconic single-speed cruiser.

SHOP THE COAST

THE GOTHAM EDITION

$649

Take the carefree confidence of Very Peri on your weekend rides or cross-town commutes on this versatile and comfortable 3-speed.

SHOP THE GOTHAM

THE L TRAIN

$800

Capture the possibilities of the day in your quick commute or enjoy the fun of an afternoon coffee run atop our Very Peri 7-speed model.

SHOP THE L TRAIN

THE DETAILS

  • THE ICON

    Featuring the iconic Color of the Year 2022 Pantone 17-3938 Very Peri color chip on the seat tube.

  • THE ACCENTS

    A forward-streaking white cut that embodies the break through positivity and potential for the year ahead.

  • THE BELT

    Our signature Gates Carbon Drive belt that is rust and grease free, while being ultra smooth - just like you.

THE COLLECTION

As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time because of its warm red undertone, displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.

- Leatrice Eiseman, Executive Director, Pantone Color Institute

CRUISE THE COAST WITH WHIMSY

THE COAST

No more messy chains, rusty rides, or heavy pedaling. The single-speed Coast is the ultimate cruiser to take on the salt, sand, and water at the beach.

$649

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ALL YOU NEED IN A SET OF WHEELS

THE GOTHAM EDITION

Our award-winning, upright, versatile 3-speed bicycle that's perfect for cruising and light commuting. If you're looking for a simple solution for recreational riding or the daily commute in a hassle-free package, this is it.

$649

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COMMUTE WITH STYLE & CONFIDENCE

THE L TRAIN

An ideal fit for the cyclist looking for a nimble, quicker bicycle with the flexibility of a wider gear range that can help you tackle any commute or deliver style for a leisure ride.

$800

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