Latest News – Priority Bicycles

A VEHICLE FOR BRAND STORYTELLING


"We have seen inbound inquiries for custom bicycle fleets double over the last year," said David Weiner, Founder and CEO of Priority Bicycles. "Alongside the increased consumer demand that we've seen through the pandemic, more marketers are prioritizing bicycles as a core tool for their businesses. Bicycles can make for great storytelling and be a meaningful brand extension. Our low maintenance bicycles, paired with our exceptional service and quality capabilities, has made Priority the go-to brand for custom partnerships."

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WORKING TOGETHER TOWARD A SHARED GOAL


"At Dogfish Head, we wholeheartedly believe in partnering with like-minded brands to work together towards an authentic, shared goal," said Sam Calagione, Dogfish Head Founder and Brewer. "In the case of Dogfish Head's 'Mother Nature, Let's Do This!' initiative, our goal was to inspire and encourage beer and nature lovers alike to get outside and enjoy the great outdoors; and what better way to do that than by bike? So, we called up our friends at Priority, who helped us bring our nature-centric vision to life on two wheels. Dogfish's collaborative partnership with Priority runs deep and long. I have enjoyed my time on multiple bike rides with Connor and David and have seen first-hand their passion for not just their business, but for their customers—even stopping at one point along a ride to offer a family we passed with one Priority bike a second bike on them for being such great evangelists of the brand."

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