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Instagram Contest Rules




The Priority Bicycles x Van Leeuwen Ice Cream Sweepstakes (the “Sweepstakes”) is subject to these Official Rules except as expressly stated otherwise. No purchase necessary to enter or win. A purchase or payment will not increase your chances of winning. The Sweepstakes is sponsored by Priority Bicycles, located at 174 Hudson Street, Floor 2, New York, NY 10013 (the “Sponsor”).

Eligibility: The Sweepstakes is open to legal residents of the 48 Continental United States who are at least 18 years of age or older as of the start of the Sweepstakes Period (“Entrant”). Entrants must also have a valid Instagram throughout the Sweepstakes Period. Employees of Sponsor and its affiliates, sweepstakes supervisors, administrators and members of their immediate families, are not eligible to participate or win. The Sweepstakes is subject to all applicable federal, state and local laws, rules and regulations. Void in Alaska, Hawaii and where prohibited. Entrant’s computer must accept cookies or any similar device used by the Sponsor to track entries. See Sponsor’s Privacy Policy at (the “Website”) for more information about Website cookies and privacy.

Mandatory Instagram Disclosure: This Sweepstakes is in no way sponsored or endorsed by, or associated with, Instagram. You are providing your information to Sponsor and not to Instagram. The information you provide will only be used for administering this Sweepstakes and for marketing purposes in accordance with Sponsor’s Privacy Policy.

Sweepstakes Period: Sweepstakes begins at 10:00 AM Eastern Standard Time (“EST”) on February 10, 2020 and ends at 11:59 PM EST on February 15, 2020 (the “Sweepstakes Period”). Sponsor will conduct one (1) drawing from all qualified entries received during the Sweepstakes Period.

How to Enter the Sweepstakes: You must have a valid Instagram account to enter. Instagram entries: You may create an Instagram account by accessing Instagram at and following the instructions to create an account for free. Information you provide to Instagram to open an account is subject to Instagram’s privacy policy, located at Visit and login to your Instagram account. From your own Instagram account, follow @ridepriority and @vanleeuwenicecream (if you are not already doing so), like the post at @ridepriority and/or @vanleeuwenicecream about this Sweepstakes, and then comment, tagging one (1) friend, to receive one (1) entry. Multiple entries accepted; each tagged friend is a separate entry.

Entries must be received no later than 11:59 PM EST on February 15, 2020, according to the computer time on Sponsor’s server. There is no limit to entires per person throughout the Sweepstakes Period. Message and data rates may apply if you choose to enter using your mobile device. See your wireless service provider for pricing plan details. Incomplete, garbled, corrupted or undelivered entries are void and will not be accepted. The use of script, macro of any other device to automate or subvert the entry process is prohibited and all such entries made by any means which subvert the entry process will be void. Sponsor is not responsible for lost, late, damaged, delayed, destroyed, misdirected, incomplete, or undelivered entries. Sponsor reserves the right to disqualify false entries or entries suspected of being false. In the event of a dispute as to the identity of a Selected Entrant, the Selected Entrant will be deemed to be the person in whose name the e-mail account governing the e-mail address was opened.

Odds: Odds of winning a prize depend on the number of eligible entries received throughout the Sweepstakes Period.

Winner Selection and Notification of Selected Entrants: One (1) Entrant will be selected at random to receive the GRAND PRIZE, and two (2) Entrants will be selected at random to receive the RUNNERS-UP PRIZE on or about February 16, 2020 from amoung all eligible entries received (“Seleted Entrants”).

Sponsor will post from @ridepriority an Instagram comment or story on or about February 16, 2020, announcing the Selected Entrants and tagging the Selected Entrants’ accounts with instructions for the Selected Entrants to contact Sponsor to begin the process of eligibility verification, prior to prize claim. All instructions provided by Sponsor must be correctly followed and completed within the time period indicated in such notification. (If no time indicated, then no more than 24 hours). Noncompliance within any of the time periods will result in disqualification without further notice and an alternate winner will be selected one time at Sponsor’s sole discretion. Such instructions may require the potential winner to post specified information on Instagram and/or correspond with Sponsor via the email address provided. Upon successful completion of the above, the potential winner may receive a Declaration of Eligibility/Release of Liability.

In the event of a dispute about the identity of an Entrant, each entry will be declared made by the authorized account holder of the Instagram account submitted at time of entry.

Prizes: GRAND PRIZE (1): Prize consists of one (1) limited-edition Prority Bicycles x Van Leeuwen custom-painted “L-Train” model bicycle and a $50 Van Leeuwen gift card redeemable at Van Leeuwen locations throughout the United States. Approximate Retail Value (“ARV”) is $700.00 USD. RUNNERS-UP PRIZE (2): Prize consists of four (4) pints of Van Leeuwen ice cream, one (1) Priority Bicycles t-shirt, and one (1) Priority bicycles beanie hat. Approximate Retail Value (“ARV”) is $80.00 USD per prize pack. Any difference between stated value and actual value will not be awarded. All federal, state and local taxes and all other costs associated with prize acceptance not specified herein as being provided are the sole responsibility of the Selected Entrant. No substitution, transfer, or cash redemption of prize permitted, provided however that Sponsor reserves the right to substitute a prize with another prize of equal or greater value should the advertised prize become unavailable for any reason. If prize notification or any prize is returned as undeliverable, or if Selected Entrant may not accept or receive a prize for any reason, prize will be forfeited.

Publicity: By participating in the Sweepstakes, any Entrant in the Sweepstakes, irrevocably grants the Sponsor and their respective successors, assigns and licensees, the right to use such Entrant’s, name, the Entrant’s biographical information in any and all media for any purpose, including without limitation, commercial, advertising and promotional purposes as well as in, on or in connection with the Website or the Sweepstakes or other promotions, and hereby release the Sponsor from any liability with respect thereto, unless prohibited by law.

General Conditions: By participating, Entrants agree to be fully and unconditionally bound by these Official Rules and the decisions of Sponsor and waive any right to claim ambiguity in the Sweepstakes or these Official Rules. Any portion of the Sweepstakes may be canceled, suspended and/or modified, in whole or in part, if in Sponsor’s opinion any fraud, technical failure or other factor beyond Sponsor’s control impairs the integrity or proper functioning of the Sweepstakes. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes or the Website, to be acting in violation of these Official Rules, or to be acting in an unsportsman-like or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. You may not enter with multiple identities or use any automated system, bot or other device or artifice to enter or obtain more than the maximum number of qualified entries. Unclaimed Prizes will not be awarded. Entrants may be issued an IRS Form 1099 for the ARV of any awarded prize. Caution: Any attempt to deliberately damage or undermine the legitimate operation of the Sweepstakes may be in violation of criminal and civil laws and will result in disqualification from participation in the Sweepstakes. Should such an attempt be made, sponsor reserves the right to seek remedies and damages (including attorney fees) to the fullest extent of the law, including criminal prosecution.

Limitations of Liability: If for any reason an entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, the Entrant’s sole remedy is another entry in the same Sweepstakes during the Sweepstakes Period. Selected Entrant also agrees to release, discharge, indemnify and hold harmless Sponsor and each of their respective officers, directors, employees, representatives and agents (collectively “Releases”) from and against any claims, damages, disability, attorneys’ fees, and costs of litigation and settlement, as well as any liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from: (i) use, redemption, acceptance, possession, ownership, or misuse of any prize, (ii) participation in any activity, event, or excursion offered in connection with the prize, (iii) use of any facility, service and/or accommodation related to the prize, or (iv) participation in any Sweepstakes -related activity or participation in this Sweepstakes. The Releases shall not be liable for: (i) late, lost, delayed, misdirected, incomplete unreadable, inaccurate, garbled or unintelligible entries, communications or affidavits, regardless of the method of transmission; (ii) telephone system, telephone or computer hardware, software or other technical malfunctions, lost connections, disconnections, delays or transmission errors; (iii) data corruption, theft, destruction, unauthorized access to or alteration of entry or other materials; (iv) any injuries, losses or damages of any kind caused by the prize or resulting from acceptance, possession or use of a prize, or from participation in the Sweepstakes; or (v) any printing, typographical, administrative or technological errors in any materials associated with the Sweepstakes. Without limiting the generality of the foregoing, Releases are not responsible for computer malfunctions, network connections, email delivery problems, systems failure or incompatibility, typographical, technical or key-stroke errors, or interruptions in your internet service, and for incomplete, illegible, misdirected, misprinted, late, lost, damaged or stolen notifications. In the event Sponsor is prevented from continuing with the Sweepstakes as contemplated herein by any event beyond its control, including but not limited to fire, flood, earthquake, explosion, labor dispute or strike, act of God or public enemy, or any federal, state or local government law, order, or regulation, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend, or terminate the Sweepstakes. If the Sweepstakes is terminated before the designated end date, Sponsor will (if possible) select the winner from all eligible, non-suspect Submissions received as of the date of the event giving rise to the termination. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

Disputes: Disputes regarding these Official Rules and/or this Sweepstakes will be governed by the internal laws of the State of New York. Decisions of Sponsor are binding and final. In the event of a dispute as to any entry, the authorized account holder of the email address used to conduct a search will be deemed to be the entrant. No claimant in any dispute involving Sponsor shall be entitled to claim or obtain indirect, punitive, incidental or consequential damages. Sponsor’s failure to enforce any provision in these Official Rules shall not constitute a waiver of that provision.

Sweepstakes Results: Within thirty (30) days of the end of the Sweepstakes, the Selected Entrants’ names can be obtained through the mail by sending the request and a self-addressed, stamped envelope to: Priority Bicycles, Attn: Van Leeuwen Sweepstakes Winners’ Names, 174 Hudson Street, Floor 2, New York, NY 10013.