Cruise The Coast – Priority Bicycles


From May to August, Priority Bicycles is Cruising the Coast! Our first-ever Summer Tour, powered by Gates Carbon Drive, is making 42-stops from Vermont to Florida. Stop by, say "Hi," and test ride our award-winning Priority Coast—the first bike designed to tackle the salt, sand, and water of coastal environments.

Each tour stop will feature plenty of good vibes and bike rides, chances to win cool stuff, special events, and the opportunity to hang with the Priority crew!

Can’t make it? No worries! We're giving everyone the chance to WIN an epic summer prize pack worth over $2,000—enter below and let's roll!



Enter to win our biggest prize pack ever featuring two (2) Coast beach cruisers built on a foundation of the rust/grease-free Gates Carbon Drive. In addition to a set of bikes, you'll also win an assortment of limited edition summertime swag like t-shirts, backpacks, hats, helmets, sunglasses, and more.

Click the button to enter—easy breezy. Good luck!


Our Coast beach cruiser isn’t content sitting in our NYC showroom—it wants to be pedaling to Ditch Plains in Montauk, cruising King Street in Charleston, and hanging out with our buds at Jetty for their annual Coquina Surf Jam. More importantly, we want you to be able to check it out in real life. So this summer we've curated a range of East Coast tour stops that are the perfect pairing for our rust-fighting, smooth rolling, classically styled beach cruiser. Tour dates may change slightly due to weather, so follow us @RidePriority for the most up to date info.

May 25 - Burlington, VT (Burlington Waterfront) | 2-8pm

May 28 - Wildwood, NJ (Kite Fest) | 10am-6pm

May 29 - Wildwood, NJ (Kite Fest) | 10am-6pm

June 1 - Montauk, NY (Montauk Brewing Co)+ | 12-6pm

June 2 - Montauk, NY (Montauk Brewing Co)+ | 12-6pm

June 4 - Atlantic City, NJ (AC Beer & Music Fest) | 2-6pm

June 5 - Atlantic City, NJ (AC Beer & Music Fest) | 12-4pm

June 10 - Boston, MA (Sam Adams Brewery)+ | 3-9pm

June 11 - Boston, MA (Copley Square) | 9am-3pm

June 12 - Boston, MA (Faneuil Hall) | 11am-5pm

June 14 - Cape Cod, MA (Cape Cod Rail Trail - Station Ave Trailhead) | 10am-5pm

June 17 - New Hope, PA (River House at Odette's)+ | 1-7pm

June 18 - Beach Haven, NJ (HopSauce Fest)+ | 11am-5pm

June 23 - Lewes, DE (Seagreen Bicycle Shop) | 11am-5pm

June 24 - Milton, DE (Dogfish Head Brewery)+ | 12-6pm

June 26 - Williamsburg, VA (Virginia Capital Trail) | 10am-4pm

June 29 - Richmond, VA (BASKET & BIKE Shop)+ | 11am-5pm

June 30 - Richmond, VA (BASKET & BIKE at 17th St Marketplace) | 2-8pm

July 2 - Kiawah Island, SC (Timbers Kiawah Courtyard)+ | 11am-5pm

July 3 - Kiawah Island, SC (Kiawah Island Sandcastle Clubhouse) | 11am-5pm

July 4 - Kiawah Island, SC (Timbers Kiawah Beachfront July 4th Celebration) | 1-7pm

July 7 - Charleston, SC (The Loutrel)+ | 11am-6pm

July 9 - St Augustine, FL (Drifters Rentals)+ 11am-8pm

July 13 - Miami, FL (Esmé Hotel / Española Way) | 10am-4pm

July 14 - Miami, FL (Esmé Hotel / Española Way) | 10am-4pm

July 15 - Ft Lauderdale, FL (Atlantic Hotel & Spa) | 12-6pm

July 17 - Santa Rosa Beach, FL (Good Pedals @ Beach Camp Brewpub) | 3-9pm

July 22 - Philadelphia, PA (OVAL XP Parkway) | 2-8pm

July 23 - Philadelphia, PA (OVAL XP Parkway) | Noon-6pm

July 24 - Long Beach Island, NJ (Coquina Surf Jam)+ | 9am-4pm

July 26 - Cape May, NJ (Boarding House) | 11am-5pm

July 27 - Point Pleasant Beach, NJ (Casa Del Mar) | 10am-4pm

July 29 - Philadelphia, PA (OVAL XP Parkway) | 2-8pm

July 30 - Philadelphia, PA (OVAL XP Parkway) | Noon-8pm

July 31 - Philadelphia, PA (OVAL XP Parkway) | Noon-8pm

August 3 - Gloucester, MA (Beauport Hotel) | 10am-5pm

August 4 - Boston, MA (Copley Square) | Noon-6pm

August 6 - Nantucket, MA (White Elephant)+ | 2-8pm

August 7 - Nantucket, MA (White Elephant)+ | 9am-3pm

August 9 - Naragansett, RI (The Shore House) | 10am-5pm

August 11 - Providence, RI (Long Live Beer Works) | 3-9pm

August 13 - Brooklyn, NY (Domino Park) | Noon-6pm

+ Indicates a special giveaway

Got an idea for a stop or have questions? Email us:


Follow us on Instagram for the latest tour happenings!



    No more rust, grease, or routine tune-ups like you're used to with traditional chains. Oh, and the smoothest ride out there! The carbon drive belt is manufactured by materials-science leader, Gates Corporation, who have over 100 years of global expertise in transportation, manufacturing, and industrial innovation.



    Founded in 2014 with a mission to make cycling simple with a line of low maintenance bicycles and accessories that are easy to buy, ride, and maintain. All of Priority's top-rated bicycles are built with premium components and feature a rust/grease-free Gates Carbon Drive belt, all backed by 365-days-a-year customer support.



    One of Priority's most popular models, the Coast is the ultimate rust-resistant beach cruiser that can withstand the salt, sand, and water in coastal environments. Priority offers a wide range of bicycles for recreational riders, cruisers, commuters, kids, and adventure seekers, plus the class-leading Current E-Bike.