Bicycles

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PRIORITY ACEPRIORITY ACE

PRIORITY ACE

Keep it simple—an ultra-smooth, rust-free belt drive and aluminum frame make the Ace our lightest, fastest single speed. Both Clubs and Spades feature a flip-flop hub (fixed sprocket sold separately).

$ 549.00

PRIORITY CLASSIC PLUSPRIORITY CLASSIC PLUS

PRIORITY CLASSIC PLUS

The original low maintenance belt drive everyday cruiser.

$ 599.00

CLASSIC PLUS - GOTHAM EDITIONCLASSIC PLUS - GOTHAM EDITION

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$ 599.00

PRIORITY COASTPRIORITY COAST

PRIORITY COAST

Rust & grease-free Gates Belt Drive, ultralight aluminum frame & fork, and low maintenance durability means the best coastal riding. Available in an upright design.

$ 579.00

PRIORITY LOWTIDE COASTPRIORITY LOWTIDE COAST

PRIORITY LOWTIDE COAST

Rust & grease-free Gates Belt Drive, ultralight aluminum frame & fork, and low maintenance durability means the best coastal riding. Now available in a pedal-forward design.

$ 799.00 $ 849.00

PRIORITY CURRENT PLUS E-BIKEPRIORITY CURRENT PLUS E-BIKE

PRIORITY CURRENT PLUS E-BIKE

A cutting-edge e-bike with a 720Wh battery, upgraded comfort, and advanced features, all at an unbeatable value. Reliable, versatile, and built to last. Note: Can only be shipped via Ground to the USA

$ 3,299.00

PRIORITY E-COASTPRIORITY E-COAST

PRIORITY E-COAST

The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US. "Excellent bike...works miles after miles" - Slash Gear Review

$ 1,999.00

PRIORITY FOLDERPRIORITY FOLDER

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$ 649.00 $ 699.00

PRIORITY SAUCEPRIORITY SAUCE

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing the streets, or whatever you can think of. We're now serving the Hot Sauce—with 8 speeds!

$ 799.00

PRIORITY SKYLINE SMART.SHIFT E-BIKEPRIORITY SKYLINE SMART.SHIFT E-BIKE

PRIORITY SKYLINE SMART.SHIFT E-BIKE

A powerful, low-maintenance e-bike with a 750W motor, electronic shifting, and 600% gear range—built for high performance without the hassle. Note: Can only be shipped via Ground in the Contiguous US.

$ 3,999.00

PRIORITY TURIPRIORITY TURI

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$ 949.00

PRIORITY LAUNCHPADPRIORITY LAUNCHPAD

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$ 499.00

Brilliant CarmenBrilliant Carmen

Brilliant Carmen

A stylish, low-maintenance belt drive bicycle with 3-speed gearing for relaxed cruising or the daily commute.

$ 549.00

Brilliant CooperBrilliant Cooper

Brilliant Cooper

The Cooper is a low maintenance, hassle free, everyday belt drive bicycle. Perfect for urban riders, weekend cruisers, and everything in-between.

$ 549.00

BRILLIANT L TRAINBRILLIANT L TRAIN

BRILLIANT L TRAIN

A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.

$ 699.00 $ 749.00