The new Priority Coast was featured today on Men's Journal: "The new Priority Coast offers a number of simple and solid design innovations that kept us asking the same question as we tested the bike for three months: Why hasn't anyone else done this? Made by an independent, New York-based company and launched through a Kickstarter campaign, it's a beach cruiser actually designed for the beach. Its durable design is still light enough for anyone to hoist over their shoulder to climb a few stairs. It's powered by a belt drive that doesn't need grease and keeps the ride silky smooth, and includes a frame that won't rust and components that don't corrode. Finally, a better beach cruiser is here." Read the full Men's Journal review here and shop the Coast here.