"If there’s any bike brand that epitomizes ingenious simplicity, it’s Priority Bicycles." Check out Bike Rumor's review of the Coast: "If there’s any bike brand that epitomizes ingenious simplicity, it’s Priority Bicycles. Since their start in 2014 we’ve checked out a few of their models including the Classic and Eight commuters and the Start kid’s bike. Each bike seems to strike that perfect balance of everything you need and nothing you don’t. That thinking definitely carries into The Coast, Priority’s new model designed specifically for cruising the beach. There are plenty of bikes out there that call themselves beach cruisers, but this one’s got more to offer than a big cushy saddle and swoopy bars. The Coast was cleverly outfitted to handle sand and the salty sea breeze while remaining virtually maintenance free. Its aluminum frame and fork won’t rust, its sealed bearings resist the elements and a Gates belt drive system makes it ride smoother and quieter than chain-driven bikes. Best of all, Priority’s ingenuity doesn’t come with a premium price. Their Kickstarter campaign is live, offering The Coast to early buyers for just $349…" Click here to see the full article & click here to shop the Coast.