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THE BENEFIT OF PRIORITY BELT DRIVE BICYCLES
Better Riding by Belt...It's a Priority
Xtracycle Cargo Bicycles
The Leader in Safe, Intuitive, and Fun Family Cargo
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Eliot Bemis is the Creative Director at Priority Bicycles, shaping everything from product storytelling to in-house content and collaborations. Based in New York City, he brings a rider-first perspective to the brand—grounded in daily commuting, design, and a deep connection to cycling culture.
A lifelong cyclist, Eliot fell in love with track bikes in high school and still rides every day. He describes himself as a “hardcore commuter,” prioritizing simplicity, comfort, and performance both on and off the bike. His personal setup reflects that mindset—clean, practical, and built to ride.
Eliot is also a professional ultimate frisbee player for the New York Empire, where cycling serves as both cross-training and daily routine.
At Priority, Eliot works across web design, photo shoots, product launches, and brand collaborations—all in-house from the NYC showroom and studio space. For him, the role is a natural fit: combining a background in design with a genuine passion for riding.
Sovev Media is a video platform rooted in New York City’s cycling culture, telling stories that go beyond the ride itself. Through a mix of street-level documentation and thoughtful storytelling, Sovev captures the people, spaces, and ideas that shape a life built around the bike.
From riders and creators to brands, shops, and city streets, their work highlights how cycling intersects with style, community, and everyday movement. The result is a perspective that feels both grounded and aspirational—showcasing cycling not just as transportation or sport, but as a way of living.
Follow along:
Eliot’s setup in the video centers around the Joker—our purpose-built track bike designed for the velodrome and fixed-gear riding. It’s fast, stripped down, and built around our signature belt drive system. While availability is now limited, the same simplicity and ride feel can still be found in the Ace.
Quick Stats:
PRIORITY ACE
$ 549