PRIORITY PROFILE: SYLVIA BY THE SEA

PRIORITY PROFILE: SYLVIA BY THE SEA

To say that we fell in love with Sylvia Tribel's aesthetic is an understatement. When our team stumbled upon her Instagram Profile we were blown away by her etherial photos of her small beach town and gorgeous 100 year-old home in Long Branch, New Jersey. We knew our bike would be a perfect fit for her and we were excited to see how it could be woven into her creative and colorful world. Click here to see Sylvia's photos and learn about her adventures by bike, her dreams of starting her own clothing line, and her favorite local spots to ride.
October 13, 2016 by Dave Weiner
PRIORITY PROFILE: #WHYWAIT

PRIORITY PROFILE: #WHYWAIT

"The best innovations are brought to life when the right people are empowered by the right technology. " This is the philosophy behind Season 2 of Qualcomm's series "#WhyWait Invent-Off". The series brings together two teams of makers, coders and inventors and gives them access to Qualcomm’s groundbreaking technology to take on this year’s challenge: Use the Internet of Things to create something that saves a life.

Longtime Priority Community member, inventor, engineer and Executive Editor of MAKE Magazine Mike Senese was the captain of the Orange Team. Their idea for the challenge was to create the SaveMe System, a bike beacon system that can really save a life if a cyclist is in an accident. Their system logs important crash data, as well as notifies emergency personnel and alerts passerby-ers with lights and sirens. They put the system to the test with a prototype on our Priority Classic. Check out the series and their team's creative process here.

We got a chance to talk with Mike about his experience in the competition, as well as gained insights into his process of creating and inventing, and even talked a little bit about crowdfunding and Kickstarter. You can read our interview with him here.

And can take a look at the series trailer below:

 

September 20, 2016 by Dave Weiner
PRIORITY PROFILE: DOWNTOWN BIKE RIDE WITH THOUSAND HELMETS

PRIORITY PROFILE: DOWNTOWN BIKE RIDE WITH THOUSAND HELMETS

We are big believers in helmets. Our team wears them every time we ride, from our daily commute to the office to just rolling around the block to the Farmer’s Market. However, we know that helmets can at times be quite the nuisance, sometimes bulky and unattractive.

This summer, we were introduced to the team from Thousand- a helmet company with an incredible mission to make helmets that you actually want to wear. Their helmets keep you safe without sacrificing style. While the design is clean and simple, the helmets have innovative features that include vegan friendly straps, a creative pop-lock to help leave your helmet with your bike, and a simple to use, pinch-free magnetic clasp.
 
We want you start your autumn bike riding in style. Check out the new Thousand helmets out and about in Downtown Manhattan in our latest Priority Profile here.

September 07, 2016 by Dave Weiner
THE CLASSIC IN "THE WILD"

THE CLASSIC IN "THE WILD"

Last week, we celebrated our 2 year anniversary of the Priority Classic! In honor of this milestone, we asked some of our Classic riders to share with us their experience with their bicycle and where they like to ride. Our team was amazed to see our bikes not only all over the United States, but in countries around the world. One of our favorite moments as a team is when we are going about our day and spot a Classic "in the wild." It reminds us of how amazing of an experience it has been to share our story and our bicycles with riders all over the world.  Take a look at some of the incredible places our Classic bicycles have popped up here.

August 24, 2016 by Dave Weiner

PRIORITY PROFILE: ALL WATERS WELCOME

It seems like just yesterday that we launched our Priority Coast on Kickstarter. Just a few months later, the Coasts have been produced and delivered to backers all over the world. The Coast embodies features that are adapted for any coastal environment. From its lightweight frame to its rust-fighting components, we are excited to see that the Coast is popping up on beaches, rivers, lakes and shorelines. In celebration, we collected photos from our community from the Florida Keys to Wyoming to Southern California to share with you.

CLICK HERE to see more photos of the Coast from our community around the world.

July 28, 2016 by Dave Weiner
THE JAMES FRANK CLUB: A CONVERSATION

THE JAMES FRANK CLUB: A CONVERSATION

At Priority, we love to support brands that we believe in. It's so easy to click "add to cart" on Amazon that many consumers have lost the connection to the goods that they buy. We love sharing the story of why we created our bicycles, and try to make the experience more meaningful. When we were introduced to the team from James Frank Club, we quickly realized that these values aligned. James Frank Club is an online store for men that showcases new brands and stories every month.  We caught up with them at the Priority workshop last week, and got more insight into their new online shop and took a ride through downtown Manhattan.

CLICK HERE to read our conversation with the guys behind James Frank Club and to check out their photoshoot in NYC.

July 22, 2016 by Dave Weiner
PRIORITY PROFILE: AIRLIE IN VIRGINIA

PRIORITY PROFILE: AIRLIE IN VIRGINIA

Spread over 1,200 lush and secluded acres in the foothills of the Shanandoah Mountains, the Airlie estate is quite the oasis in Northern Virginia.
July 18, 2016 by Dave Weiner
The Priority Coast at Dogfish Head in Lewes, DE

The Priority Coast at Dogfish Head in Lewes, DE

A few weeks ago as summer weather finally started to set in, our team visited the Dogfish Inn in Lewes, Delaware with a few of our prototype Coast bikes. The Dogfish Head team, led by Sam Calagione, has been instrumental through our testing phase for the Coast and Kickstarter launch.  They are great people- and an inspiration for independent businesses like us!

The Dogfish Inn will be our first hotel to receive a custom fleet of Coasts for their guests.

Check out some of our photos from our trip & their custom bikes below:

July 14, 2016 by Connor Swegle
PRIORITY PROFILES: MELISSA IN NEW ORLEANS

PRIORITY PROFILES: MELISSA IN NEW ORLEANS

It all started with a beautifully-lit, gorgeous photo of an adorable toddler next to our Priority Classic on Instagram. That's when we found Melissa Sylvester and her family that was taking over New Orleans with their bikes.  We were enamored with Melissa's photography and ability to find beauty in unique places.  Take a look at her colorful world and get lost in the scenes of the Lower Garden District and the eclectic stores along Magazine St. here.

June 29, 2016 by Dave Weiner
PRIORITY PROFILE: JUSTIN CONE IN AUSTIN, TX

PRIORITY PROFILE: JUSTIN CONE IN AUSTIN, TX

Justin Cone is the creator and editor-in-chief of Motionographer.com, launched during his MFA studies at the Savannah College of Art and Design in 2006. Motionographer is a source of inspiration and insight for designers, animators and storytellers of all stripes. They share outstanding work from studios, freelancers and students, feature stories that give readers a deep understanding of the work they like and give commentary that sparks discussion or introspection.

Justin recently made the move from NYC to Austin, Texas. His priority bike made the move with him, and similar to his time in New York City, he uses his time on his bike to gather inspiration and rejuvenate his brain. Click here to see photos of Justin’s journey with his bike in Austin and in New York City and to hear Justin’s insightful thoughts on design and the ever-changing design industry today.

Motionographer is growing and expanding as an independent resource for inspiration and forum for design discussion and would love for you to get involved!  Click here to support Motionographer on Patreon!

May 19, 2016 by Dave Weiner