We are big believers in helmets. Our team wears them every time we ride, from our daily commute to the office to just rolling around the block to the Farmer’s Market. However, we know that helmets can at times be quite the nuisance, sometimes bulky and unattractive. This summer, we were introduced to the team from Thousand- a helmet company with an incredible mission to make helmets that you actually want to wear. Their helmets keep you safe without sacrificing style. While the design is clean and simple, the helmets have innovative features that include vegan friendly straps, a creative pop-lock to help leave your helmet with your bike, and a simple to use, pinch-free magnetic clasp. We want you start your autumn bike riding in style. Check out the new Thousand helmets out and about in Downtown Manhattan in our latest Priority Profile here.