At Priority, we love to support brands that we believe in. It's so easy to click "add to cart" on Amazon that many consumers have lost the connection to the goods that they buy. We love sharing the story of why we created our bicycles, and try to make the experience more meaningful. When we were introduced to the team from James Frank Club, we quickly realized that these values aligned. James Frank Club is an online store for men that showcases new brands and stories every month. We caught up with them at the Priority workshop last week, and got more insight into their new online shop and took a ride through downtown Manhattan. CLICK HERE to read our conversation with the guys behind James Frank Club and to check out their photoshoot in NYC.