"I had this desire to bring my knowledge of supply-chain technology and bicycles together to build a simpler bicycle," Weiner says. This week, CEO & Founder Dave Weiner was interviewed by Kai Ryssdal on APM's Marketplace. They discussed Dave's background in bicycle shops and the bicycle industry, time as a tech CEO, and his return to bicycles, launching a $550K kickstarter campaign with a desire to reinvent supply chain, product development, and design thinking to deliver a high quality, affordable bicycle for the recreational rider. You can read more about the interview, as well as download other segments by clicking here.