I've had the idea for Priority Bicycles for many years now. I've felt that the options for a low price, high quality, low maintenance bicycle were simply too limited. Do you go to a big box store and buy something which is hard to assemble, impossible to keep tuned, and lacks style? Or do you go to a bicycle store and buy a well made and assembled bicycle, though possibly spending more than you wanted to? I believe Priority is the answer that fits in the middle.

How are we doing it? We've been working day and night with our factory and I'm happy to say that we're really close. We've designed a bike that meets our criteria for high quality, style, and low maintenance. We've hired the best designer in the industry to ensure the bike looks great. We're in the process of teaming up with some major consumer brands to help spread the word.

We are fortunate to have an amazing branding visionary (and good friend) consulting with us who helped take photos this weekend - with these images finally the website is up. It's an exciting day! The brand is starting to come to life. We're on track to be selling by this fall and have product before the holidays.

The hard part of creating Priority is still ahead of us, and we're going to need your help. This brand will grow by word of mouth, and I'm counting on all of our friends to help us spread the word. Let's get more people on bikes. Let's make it fun, easy and enjoyable.

Thank you for visiting Priority.