PRIORITY EMBARK E-BIKE

$ 3,999.00

We've sold out of Small (17") for our November production. We have limited Medium (19") and Large (21") remaining to ship on November 12th. We expect our December 17th shipment will sell out in advance too.

Designed from the ground up to go the distance, the Embark flattens hills and brings destinations closer. Our goal was to build the most reliable and enjoyable e-bike experience through smart engineering and premium components – all backed by Priority’s signature, 7-day-a-week customer service.

Use code "EmbarkVelofix" for free Velofix White Glove Delivery where available. Limited time only.

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  • FREE SHIPPING
  • 30 DAYS NO QUESTIONS ASKED RETURNS
PAY OVER TIME - 0% Interest options available
SHIPPING, RETURNS & FAQ+

Priority Bicycles are sent on all business days from our warehouse in Pennsylvania. All orders received by 12:00 EST will be shipped out that business day. Orders after 12:00 EST will be shipped the following business day. Click here for approximate US shipping times.

We feature a 30-day no questions asked return policy on all non-final sale goods. We stand behind our products 100% and if you aren’t entirely satisfied, send them back. You are responsible for actual shipping/assembly fees only. Bicycles marked as final sale carry a full warranty, however, are not eligible for return.

For more information on our return and warranty policies click here.

We're available to help seven days a week, simply email us for questions on fit or features.

From Ato Beyond.

Take the long way there, explore the other side of town, even take that hill to work. It’s no sweat, literally.

We designed the Embark to go further, worry-free. Featuring an ultra smooth Bosch motor, a rust and grease free Gates Carbon Drive belt, and a seamlessly shifting Enviolo rear hub – now the journey is just as rewarding as the destination.

About the Embark

PRESS FOR EMBARK

  • "In a long quest to find the world’s best electric bike for my needs, I may well have finally found it"




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  • "This low-maintenance ebike makes it easy to get into urban commuting"





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  • "The Priority Embark has a light and lively feel that is complimented by the smooth, quiet, and low maintenance drive system from Bosch, Gates, and enviolo."

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  • "Priority Bicycles’s new e-bike, the Priority Embark, features an array of high-end components. We’ve seen such high-end components on e-bikes before, but they usually cost twice the price."

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  • "This is a bike you could ride far, every day, an electrically augmented two-wheeled commuter—a real bicycle, but one with the ability to deliver you at work without being drenched in sweat."

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Premium. With A Purpose.

We made a commitment to designing the most low maintenance, durable, eBike on the market. This means picking apart everything from the ground up, curating components designed for the distance, torque, and frequency of your rides. You can do more, with ease, backed by the confidence that the Embark will get you there and back - again and again.

EXPLORE THE COMPONENTS BY CLICKING BELOW

THE LEADER IN E-BIKE RELIABILITY.

Originally derived from the BMW/Mercedes power steering motor and optimized for eBikes, the Bosch mid-drive eBike system delivers the most natural feeling of any eBike motor backed by over 1,000 certified support centers.

Break free. Don't break down.

Your embark is more than a bike – it's a healthy alternative to traffic, hills, parking and sweat. 65% of riders use their eBike to replace their car. 66% said that they preferred an eBike because of hilly terrain near work or home. Nearly 75% rode their eBike to different destinations than their standard bike. The Embark brings your destinations closer and expands your world - all with simplicity and reliability.

  • 20
  • 50
  • 380%
  • 700
  • MPH CLASS 1 CITY LEGAL E-BIKE
  • MILE RANGE
  • GEAR RANGE
  • LUMEN FRONT LAMP WITH REAR FLASHING TAIL LIGHT
  • 4
  • OVER 1,000
  • 7-DAY A WEEK
  • 30 DAY
  • DIFFERENT PEDAL ASSIST MODES
  • BOSCH SERVICE STATIONS
  • CUSTOMER SERVICE
  • TEST RIDE PERIOD

Riding the Embark

Sizing and fit.

The Embark enables a comfortable ride for city commuting to longer weekend adventures. Our hydroform shaped design offers low stand-over accessibility matched with geometry that saves your seat, back, and wrists.

To find your correct size, it's best to measure your inseam. Measure from the top of your crotch to the ground without wearing shoes.

  • SMALL - 17"

    26"-29" INSEAM

  • MEDIUM - 19"

    29"-32" INSEAM

  • LARGE - 21"

    32"-35" INSEAM

Delivering Premium.

The Embark is easy to buy, assemble and ride. We offer Velofix White Glove Delivery service where available. Just select Velofix as a Delivery Option at checkout. Click HERE to learn more

Interested in a test ride?

Velofix will come to your home or office and provide a test ride, on your schedule. Currently this service is available in San Francisco, Los Angeles, Boston, Denver, and Seattle. Email us to request your city to be next.

SET UP A TEST RIDE NOW

Frequently Asked

Questions.

We've tried to think through everyhing so that you can love you rides.

 

 

 

 

 

 

 

In the 70’s, auto makers switched from timing chains to timing belts. In the 80’s, Harley Davidson switched from chains to belts - and in 2014 Priority Bicycles set out to make all of our bicycles belt driven. Why? Belts last two to three times longer than a traditional chain. They don’t rust, require no grease (no more ruined pants), and ride much quieter and smoother. Belts are also stronger and more reliable than chains. This is especially important with an eBike. The combination of the motor, and your legs can add up to a significant amount of torque. This high torque needs a strong drive system to ensure you have low maintenance, reliable transportation that you can count on – from A to Beyond.

The Embark uses the ultra-low maintenance, incredibly simple and smooth enviolo Trekking groupset. Enviolo groupsets are built around a Continuously Variable Transmission, or CVT, instead of your typical derailleur and cassette found on most bicycles. You will find CVT’s on the latest electric and hybrid cars, from all major auto makers. CVT’s are more reliable than typical transmissions and are far more reliable than a traditional bicycle chain/derailleur/cassette. Not only does the enviolo groupset go for many thousands of miles without ever needing a service, but it’s also designed to handle the added load/torque an electric motor puts on your drivetrain. There is no worry over shifting at the wrong moment and snapping your chain. You can shift at any time, while pedaling hard or coasting, and never need worry about jamming your gear. The enviolo system is the easiest system to use and shift - there are no predefined gears, yet a whopping 380% gear range (that’s like an 18 speed). Simply turn the shifter to the resistance that feels nice. Turn one direction and pedaling gets easier, turn the other direction and pedaling gets harder. Shifting couldn’t be easier, or more reliable.

The Embark is built with some of the strongest and most reliable eBike components available. Ride on rainy days without a problem! Cold is not generally a problem, but do be aware that battery life begins to drop with the temperature as the weather gets colder. Avoid riding or storing the bike in sub 25 degree (F) temperatures (sub -3 C).

The Embark comes standard with our sport package, including a WTB Pure saddle, and 80 (Small) or 90 (Medium and Large) 6 degree stem. If you prefer, just drop us a line after you order and we'll swap your saddle and stem for with our Comfort Package, which includes a Selle Royale Italian Gel saddle and a high rise (70mm, 35 degree rise) stem.

We hope you’ll love the bike! We also want you to feel comfortable trusting us with your purchase. We’ll take the bicycle back, no questions asked, within 30 days. We ask only that you cover the actual two-way shipping fees, and any assembly fees we have already paid. If you received the bicycle via Velofix, they will pick it up and ship it back to us for no additional charge. If you chose home assembly, we do ask that you pack the bike back up as it came, in its original packaging. Our return policy is valid only in the continental United States

Priority Bicycles provides its bicycle frames and forks with a five (5) year warranty against material and workmanship defects. All components on the Embark are backed by a two (2) year warranty against manufacturing defects. This warranty does not cover paint or decals and can be void if the bicycle was not professionally assembled, has been modified or has been subject to beyond normal wear and tear. This warranty does not cover return shipping to Priority, nor does it cover any labor involved in frame, fork or other component replacement. Product defects must be confirmed by either photograph or a professional bicycle mechanic. This warranty is valid only for original owners in the continental United States.

FULL SPECS

Frame
Ultralight 6061 T6 Aluminum
Pedals
Priority Alloy Platform, Sealed
Fork
Ultralight 6061 T6 Aluminum
Front Light
Priority fixed, 700lm, 3x CREE R4 led, wired to bike battery
Rims
WTB ST TCS 2.0 27.5"/650b - Tubeless Ready
Rear Light
Priority fixed, wired to bike battery
Front Hub
Priority 15mm Through Axle, Quick Release
Seatpost
31.6 Alloy Micro-adjust, 300mm (17"), 350mm (19"/21")
Rear Hub
enviolo Trekking Group (n380)
Belt
Gates Carbon Drive with Centertrack CDX 122T
Spokes
Stainless Steel, Black, 14g front, 13g rear
Saddle
WTB Pure or Selle Royale Gel
Shifter
enviolo Trekking (c8)
Handlebar Stem
Alloy, 6 degree 80mm17", 90mm 17" and 19" OR 70mm, 35 degree
Brakes
Tektro HD-M285 Hydraulic Disc Dual Piston
Handlebar
Alloy, 31.8 clamp, 6 degree rise, 630mm
Grips
Velo, ergonomic dual density comfort
Headset
Alloy Sealed
Crankset
Priority Electric, 170mm (17"), 175mm (19"/21")
Tires
WTB Horizon 650B PLUS 47M/M Tubeless Ready
Front Sprocket
50t Gates CDX
Fenders
Aluminum+Plastic
Rear Cog
24t Gates CDX
Kickstand
Alloy Rear Mounted Kickstand Included!
Motor
Bosch Active Line Plus
Color
Gloss White or Gloss Charcoal
Battery
Bosch PowerPack 400
Sizes
17", 19" and 21"
Display
Bosch Purion
Weight
Approx. 45lbs

FRAME GEOMETRY

To find your correct size, it's best to measure your inseam. Measure from the top of your crotch to the ground without wearing shoes.

Size Inseam Range Approx Height Head Tube Angle Seat Tube Angle Head Tube Length Eff. Top Tube Length Stem Crank
17" 26" - 29" 5'0" - 5'7" 69 74 165 575 80 170
19" 29" - 32" 5'4" - 5'11" 69 74 165 583 90 175
21" 32" - 35" 5'10" - 6'5" 70 74 205 600 90 175