THE PRIORITY COAST ON GIZMODO

The Priority Coast was featured on Gizmodo: "For those that are unfamiliar with taking a bike to an oceanfront, it’s an especially tolling test because tiny sand particles get lodged in the bike’s bearings and salt water eventually rusts and corrodes the components. The nuts and bolts are especially susceptible to degradation because they’re often made using cheap metal. But But Priority Bicycle’s founder David Weiner has hand-selected every single part on the Priority Coast, resulting in a classic beach cruiser capable of rivaling one of the most iconic bikes ever made, the classic Schwinn cruiser." Read the full Gizmodo article here and shop the Coast here.