Inc. Magazine featured the story behind the creation of the Priority Coast (now on Kickstarter) and our incredible team of beta testers that helped us bring the Coast to life!

"The Priority Coast, a lightweight, durable bike designed to traverse sand and resist salty, humid air. The aluminum frame and stainless steel bolts are rust-free, and the cartridge bearings in the center of the wheels are sealed to keep out sand and salt. Most importantly--as is Priority's signature--the bike doesn't have a chain. Instead, it uses a belt drive made of carbon fiber, making it low-maintenance, grease-free, and extra resistant to the elements. The company officially unveiled the $449 bike on March 15, and a Kickstarter campaign is underway--which, if last time is any indication, should blow through its $30,000 goal."

Check out the full story on Inc. here and shop the Coast here.

March 18, 2016 by Dave Weiner