THE ERA OF THE CROWDFUNDED BUSINESS BY KICKSTARTER

We worked on a piece with Kickstarter for Medium about why we chose to be a crowdfunded business and how Kickstarter is helping us grow our business:

"Personally, I’ve found the Kickstarter community to be incredible. Without this community I don’t think my small company would have been able to grow so fast, all while receiving so much valuable product feedback from it’s customers.

Compared to traditional fundraising, crowdfunding via Kickstarter offers capital funding, a feedback-driven customer base, all while retaining full ownership and control of your new business.

I never thought it was possible to launch a small company that could compete with the big boys. In the old days, large companies could launch new products easily and without much competition. They would craft a catchy message and buy expensive ads that smaller companies couldn’t afford. They had the capital. This got them the eyeballs. These eyeballs turned into the sales. But thanks to Kickstarter, it’s now possible to create market awareness and begin selling new products without heavy capital by simply relying on the general public.

"Personally, I’ve found the Kickstarter community to be incredible. Without this community I don’t think my small company would have been able to grow so fast, all while receiving so much valuable product feedback from it’s customers.

Compared to traditional fundraising, crowdfunding via Kickstarter offers capital funding, a feedback-driven customer base, all while retaining full ownership and control of your new business.

I never thought it was possible to launch a small company that could compete with the big boys. In the old days, large companies could launch new products easily and without much competition. They would craft a catchy message and buy expensive ads that smaller companies couldn’t afford. They had the capital. This got them the eyeballs. These eyeballs turned into the sales. But thanks to Kickstarter, it’s now possible to create market awareness and begin selling new products without heavy capital by simply relying on the general public."

Read the full piece on Medium here and check out our Kickstarter page here.

March 18, 2016 by Dave Weiner