Friends, Happy New Year! What an amazing year 2015 was… and we couldn’t have done it without you! With everything we have accomplished, we truly believe that we have the best community surrounding our brand for which anyone could ask. Support from the Priority Community has been tremendous and brought to life our mission of making cycling simpler & more accessible. In 2014, we launched our company via Kickstarter with the Priority Classic. One year later, we have introduced a line of children’s bicycles (Priority Start), expanded our accessories line, shipped bicycles, and implemented fleets all over the world. As we look to the New Year, we are readying for new bicycles, new accessories, and a whole bunch of new pictures and stories from you- our riders out on the road. Thank you again for the incredible support, feedback, and love you have shown for Priority! We are excited to see what 2016 holds for us, and are thrilled to have you as a part of the journey. Stay safe, have fun, and Happy New Year! Dave & The Priority Team