Every bicycle we design is an evolution, driven by customer demand. We’ve heard that our riders want a bicycle that can do more, a model that fits the wide range of interests. On Thursday we launch our new model - The Priority 600. We’ve partnered with experts from around the world to deliver a premium all road package, with premiere components, and precision engineering in the low maintenance, hassle-free package that is our Priority. Make sure you're signed up for our email list for the official announcement this Thursday, June 14th!