Assembling Your Priority Coast

Assembling Your Priority Coast

The best beach cruiser you will ever ride. The Priority Coast is the only cruiser built to take on the salt, sand, and water in coastal environments. Designed with a Gates Carbon Drive belt, aluminum frame and fork, stainless steel spokes, and sealed bearings, you'll be ready to ride without broken rusty chains, greasy hands or legs, and heavy cumbersome feel of traditional cruisers.

We recommend having your Coast assembled by a professional bicycle mechanic or checked by a professional mechanic if installed at home.

Click Here To View The Assembly Video

June 10, 2016 by Connor Swegle

Priority Bicycles & Vann Alexandra Holiday Party - Thursday, December 1st

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Add to Calendar 12/01/2016 06:30 PM 12/01/2016 09:00 PM America/New_York Priority Bicycles & Vann Alexandra Holiday Party Priority Bicycles & Vann Alexandra Holiday Party/span> 174 Hudson Street, Entrance on Vestry, 6th floor Priority Bicycles & Vann Alexandra/span> false MM/DD/YYYY amfdeagKyzWqPAvwKmLl23485
November 07, 2016 by Connor Swegle
Dave Weiner & Connor Swegle featured on 3-Minute Storyteller

Dave Weiner & Connor Swegle featured on 3-Minute Storyteller

"Our mission at 3-Minute Storyteller was immediate and clear.  To seek out, question, and listen to wisdom from the most inspirational figures in our lives: people leading inspired lives, people putting their creativity and their humanity on full display, people living courageously and deliberately." 

We met Mike when we were out at Dogfish Head in Lewes, DE.  Over dinner we chatted about life, travels, inspiration, creativity, and entrepreneurship.  We also ate a tremendous amount of seafood. 

A month later he came and interviewed us at 174 Hudson.  It was the first time Dave & I were interviewed together and acknowledge that we *might* have a different approach to things- but are pushing for the same results.

Mike's questions were great, and I'm always excited to get to talk about what we are up to sitting next to my great friend.

July 14, 2016 by Connor Swegle
Priority Profile: Valentine's Day in New Orleans

Priority Profile: Valentine's Day in New Orleans

We asked our friends & talented photographers Melissa & Joey about their Valentine’s Day plans in sunny New Orleans. Check out some of their photos of their adventure & their favorite places to ride below:
How Does A Bike Ride Fit Into Date Night?
“When we ride our bikes, we are more inclined to take our time, engage with each other and stop at random places along the way. Also, when you bike ride through New Orleans, you never go home with a boring story. You are likely to come across a ridiculously awesome wall mural that you need to brake for, a strange industrial art gallery. The city is inadvertently weird & we love experiencing it on bikes.”
Where Are Your Favorite Places To Ride?
“New Orleans bike culture has really taken off and there are so many bike paths around the city to utilize. There is a new park that runs along the river in the Marigny/Bywater, Crescent Park, that gives you a great view of our modest skyline. When you leave the park, there are lots of restaurants, like Paladar 511 & Press St. Station.”
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Tell Us About The Locations You Photographed Above?

We started our day off at Paladar 511, on the edge of the Marigny neighborhood. It's a converted warehouse that beyond beautiful and filled with Marvin Gaye like tunes. Lot's of happy, industrial, yet warm vibes. The food might be some of the best in the city, and that says a lot!

Next place is Press St. Station. They had live jazz music playing and white lights strung when we stopped by. The best part of this place is it supports the New Orleans Creative Center of Arts, which is a tuition free high school program. The food is super fresh, with the farm (Press St. Gardens) being a block away.

 After that, we headed to the site of Exhibit BE (mural of the young girl).  The artist became recognized when he filled an unoccupied (Katrina flooded) apartment complex with giant graffiti portraits of civil rights era heroes. He now has an art gallery in the Marigny, which is housed behind the colorful murals we shot in front of. The picture of Joey in the industrial art gallery was at Dr. Bob's. He is known for the paintings all over the city that say "be nice or leave". We have a small one hanging in our kitchen. We feel it will come in handy when our toddler becomes a teenager.

The last place we stopped was Rouler, located in the CBD. It is a coffee/pastry/wine shop that is geared towards cycllists. Instead of new playing on TV's, they show cycling events.
February 14, 2017 by Dave Weiner


Priority Stories: Elena from Dan Maloney on Vimeo.


Introducing Priority Stories, a social awareness project by Priority Bicycles.  

Youth is a time of transition.  We create our own space in the world through life experiences that teach us about ourselves and others.  Each day presents a set of decisions that can alter our path of success, to move us forward or set us back.  We can all think of the people who have reached out to help us navigate this time and give us the confidence necessary to grow.

But what about those kids whose circumstances are much tougher?  There are thousands of children in New York City who face obstacles beyond the usual difficulties of growing up.  These young people face conditions of poverty, homelessness, and family crisis that create an environment of isolation and loneliness.

In 1991, a handful of New York City artists saw this problem. They developed a program that would tap the creativity, imagination, and curiosity that is innately part of all young people, to create an environment for empowerment and positive change.  From that, Art Start was born.

Art Start is a Non-Profit that uses student-centered arts education to help the city’s underserved and marginalized youth.  Through daily workshops they create the consistency and safety necessary to cultivate resilience and confidence.  Their programs encourage personal development by offering an outlet for expression, communication, and cooperation.

In early discussions, Johanna De Los Santos, Co-Executive Director shared, “In 2014 the average shelter stay for a family with children was 435 days. Art Start provided 467 workshops, bringing the creative process and an outlet for expression to youth in the highest need.”

We met Art Start through photographer and Art Start Board member, Natalie Brasington after seeing Art Start’s Portrait Project.  Essential to Art Start, are their workshop volunteers who are working with the youth - most of whom have full time jobs, and are responsible for developing and maintaining a curriculum.

“Art Start's workshop volunteers dedicate themselves to Art Start’s mission year after year,” said Co-Executive Director Hannah Immerman. “They positively and creatively connect with our participants, helping to transform a time of uncertainty into a time for personal growth and development.“

One such volunteer is Elena Mendis.  Elena lives in Brooklyn, works a full time job in events at a tech company in Manhattan, and has been volunteering at Art Start since 2007.  One thing she said stood out, “I was never fair weather about anything,” and it shows the type of resolve and dedication that Elena and these volunteers have for these kids.

The piece is directed by Dan Maloney, leading commercial editor at Cut+Run NYC.  In his directoral debut, he spent time with Elena at her home, work, and at an Art Start event where Elena helped a group of kids in a Silk Screening project.

“Elena was the ideal subject for this project. She was able to just be herself, and share an intimate view into the challenges that these young people face as well as her reasons for volunteering." says Maloney. "Getting a glimpse of her passion, energy, and dedication to Art Start was inspiring."

Art Start is based in the West Chelsea Arts District of Manhattan with workshops taking place throughout Manhattan, Brooklyn and the Bronx.  We urge you to learn more and offer help through volunteering, a donation, and spreading the word about Art Start’s work.  This summer, they received a grant from Howard Hughes Corporation to set up a gallery space at South Street Seaport to feature the Art Start Portrait Project, running from late July through September.

To donate: Click here
To volunteer: Click here
To help in peer fundraising: Click here  

The Priority Stories program was developed in collaboration with Dan Maloney of Cut+Run New York, Director Henry Lu, and photographer Chris Ozer, highlighting those who make it a priority to give back to their community.  It was designed to raise awareness and inspire others, and if not for their dedication, this would not be possible. Each video vignette provides a look into the lives of people making a difference, and their personal motivations behind why they devote their time and energy.

Director: Dan Maloney
DP: Andrew McMullen
Production Sound: Leah Roh
Edit Facility: Cut+Run
Editor: Dan Maloney
Post Producer: Raná Martin
Color Grade: The Mill
Colorist: Mikey Rossiter
Color Producer: Liz Hurd
Mix Facility: Sonic Union
Mixer: Brian Goodheart
Mix Producer: Justine Cortale

June 29, 2015 by Dave Weiner