PRIORITY X ARTEZA 988 HOTLINE 3-SPEED COAST BEACH CRUISER
$ 679.00
$50 from each purchase of the limited-edition Priority x Arteza 3-speed beach cruiser will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline.
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PRIORITY BICYCLES X ARTEZA
LIMITED-EDITION BICYCLE SUPPORTS SUICIDE PREVENTION MONTH AND 988 LIFELINE ADMINISTRATOR, VIBRANT EMOTIONAL HEALTH
In recognizing the immense significance of mental and emotional wellness, we have teamed up with leading art supply brand Arteza on a limited-edition bicycle collaboration in support of Suicide Prevention Month and Vibrant Emotional Health, one of the nation’s leading mental health organizations and the non-profit administrator of the 988 Suicide & Crisis Lifeline.
We are bringing our message of support and advocacy to the street (literally) via a co-branded Priority x Arteza 3-speed beach cruiser featuring an eye catching gradient fade paint job and 988 Lifeline insignia on the seat tube.
$50 from each bicycle sold will be donated to Vibrant Emotional Health to support the 988 Suicide & Crisis Lifeline, a national network of over 210 local crisis centers that provides 24/7 emotional support to people in suicidal crisis or emotional distress via phone, text, and chat.
CONNOR SWEGLE, CO-FOUNDER & CHIEF MARKETING OFFICER, PRIORITY BICYCLES
“When it comes to bicycles, whether you are riding alone or pedaling in a 30-person group, you are part of a larger community tuned in to physical and mental well-being. Supporting our community is always important to us, and we see this collaboration with Arteza as a unique way to initiate an important dialogue around suicide prevention and mental health awareness at a meaningful scale that will positively impact Vibrant’s life saving programs.”
ALISON NEARPASS, CHIEF MERCHANDISING & PRODUCT OFFICER, ARTEZA
“At Arteza, we believe in the power of art and creativity. To us, the intersection of our two brands signifies physical and mental well-being, with a rallying cry to get out and create. When designing the bicycle, it was important to reflect color, energy, and light and elicit the emotions that unite us. As a human-centric, human-first organization, we feel compelled to use our platform to raise awareness on the topics that affect our community. Normalizing the conversation on mental health and raising awareness of suicide prevention is something we are proud to participate in.”
PEDALING WITH PURPOSE
Our limited-edition collaborative beach cruiser features Arteza's vibrant color palette and branding, with the 988 Lifeline insignia on the seat tube. It boasts a rust-fighting aluminum frame and fork, front and rear fenders, sealed bearings, puncture-resistant tires, an internally geared 3-speed hub, and a rust/grease-free carbon fiber belt instead of a standard chain. The Priority Coast is the ultimate belt drive bicycle to tackle the salt, sand, and water in coastal environments — and this one gives back to an important cause.
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GATES CARBON DRIVE BELT
No rust, no grease, no stretching, minimal maintenance. Strong enough for automotive applications but specifically designed for the wear-and-tear of everyday cycling. Unchain your ride and free yourself from dirty hands, skipping chains, and greasy legs.
Shimano 3-Speed Hub
The Shimano Nexus internally-geared rear hub features a simple and intuitive 3-speed shifter, giving you the ability to tackle rolling hills or to better accommodate carrying gear.
Ultra-light Aluminum Frame
Not only is the frame strong and light, but it can withstand the salt, sand, and water at the beach. No rusty rides here! The easy access step-through frame fits riders who are 5’0" - 5'11" with a minimum leg inseam of 26".
Upright & Comfortable
No one wants to ride their bike with wrist or back pain. The Coast's frame geometry keeps you upright so you can see the road around you and cruise with comfort and confidence. The Coast weighs 26 lbs.
HOPE ON WHEELS
Featuring Arteza's signature branding and vibrant gradient fade color palette, with a 988 Lifeline insignia on the seat tube, this radiant bicycle is meant to spark dialogue around the importance of mental health awareness and suicide prevention.
Puncture-Resistant Tires
Flats aren’t fun. Our tires are a step up with a puncture-resistant membrane so you can cruise with confidence. The Coast features 26" alloy rims with stainless steel spokes, a traditional beach cruiser foot (coaster) rear brake, front hand brake, and sturdy double kickstand.
KIMBERLY WILLIAMS, PRESIDENT & CHIEF EXECUTIVE OFFICER, VIBRANT EMOTIONAL HEALTH
“We are incredibly grateful for partners like Priority Bicycles and Arteza – innovative companies committed to the greater good and well-being of communities nationwide. Through this initiative with our wonderful partners, we aim to raise over $10,000 to help us deliver emotional support when, where and how people need it the most. With every pedal of a Priority bicycle, we’re propelling the cause of suicide prevention forward. Together, we are building a future where emotional wellness is achievable for all.”
VIBRANT EMOTIONAL HEALTH
CRISIS SUPPORT
Crisis hotlines and services are our mental health safety net. Vibrant administers the 988 Suicide & Crisis Lifeline, the NFL Life Line, NYC Well, and other crisis intervention services across the country. By providing round-the-clock support and a variety of ways to reach out, Vibrant's crisis services have helped millions when they need it most.
VIBRANT EMOTIONAL HEALTH
COMMUNITY PROGRAMS
Every person’s mental health story is unique. Vibrant’s programs provide custom support to New Yorkers living with mental health concerns at all stages of life. Whether you are a student or an older adult, a veteran or a caregiver, Vibrant will work with you to identify the right treatment and services for your needs.
VIBRANT EMOTIONAL HEALTH
ADVOCACY & EDUCATION
Vibrant plays a lead role in bringing stakeholders, lawmakers, and innovators together to reinvent the way we provide mental health care as a society. Vibrant strives to empower people with resources, change the conversation around mental health, and help everyone achieve emotional well-being.
AMERICA NEEDS A LIFELINE
According to the Centers for Disease Control and Prevention (CDC), the overall number of deaths by suicide increased by 2.6% from 2021 to 2022, with nearly 50,000 Americans dying by suicide in 2022 alone. Suicide is the second leading cause of death for people ages 10-14 and 25-34.
Since launching in July of 2022, the 988 Suicide & Crisis Lifeline has answered nearly 5 million contacts in its first year – 2 million more than the previous 12 months. The 988 Lifeline allows callers in crisis to access the resources they require without tapping other emergency services that may be unable to provide the assistance needed with critical timing. About 98% of people who call, chat, or text the 988 Lifeline receive the crisis support they need and do not require additional services at that time.
For life-saving crisis support and resources, please visit vibrant.org or 988lifeline.org. If you are in crisis and need help, please call or text 988 or chat online at 988lifeline.org/chat.
Shipping options
All in-stock orders placed on business days before 12:00 EST ship that day.
If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.
We have a range of simple delivery options you can select at checkout.
Fastest and Best Value
UPS GROUND FOR HOME ASSEMBLY
$30
Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.
Pickup your bike and go
PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM
$130
Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!
Beeline Bike Shop Assembly
PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP
$130
Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.
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