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Our Mission


A NEW CONCEPT IN BICYCLES

BEAUTIFULLY DESIGNED

SIMPLE 

MAINTENANCE FREE

QUALITY WITH NO COMPROMISE

UNDER $400

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Our Mission


A NEW CONCEPT IN BICYCLES

BEAUTIFULLY DESIGNED

SIMPLE 

MAINTENANCE FREE

QUALITY WITH NO COMPROMISE

UNDER $400

WE ARE ON A MISSION TO MAKE CYCLING EASIER

Priority delivers Happiness in Motion. We believe everybody deserves a high quality bicycle at an affordable price, and are dedicated to taking stress out of owning and maintaining a bicycle through innovative design and unparalleled engineering.

OUR VISION IS TO CHANGE CYCLING FOR THE RECREATIONAL RIDER

Bicycles encourage a healthy lifestyle, promote a good work/life balance, and bring joy to the journey. We enable people to concentrate on what matters most by delivering comfortable, easy to ride, beautifully designed bicycles that require no regular maintenance.

VIEW OUR PROJECT ON KICKSTARTER

We are live on Kickstarter through August 14th and would greatly appreciate your backing. Please see visit Kickstarter page. 

 
 


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The Frame


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The Frame


FRAMING A BEAUTIFUL BICYCLE

Priority Bicycles’ oversized aluminum frames set our bikes apart. Not only are they lighter than steel - which is commonly used in recreational bikes - they won’t rust. Our bicycles are built to stand the test of time.

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Belt Drive


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Belt Drive


NO MESS

By using a belt rather than a chain, Priority Bicycles are grease-free and maintenance-free. No need to worry about ruining your favorite pair of pants.

 

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Easy Shifting


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Easy Shifting


EASY AS 1-2-3

Priority delivers the smoothest ride you’ve ever had because our bikes feature the best internally geared system available. With three gears, your bicycle is ready to tackle wherever life takes you.

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Everything You Need


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Everything You Need


EVERYTHING YOU NEED

Priority Bicycles are designed to get you on the road quickly and easily. When you purchase a bike, everything you need is included, from a tire pump to a kickstand to a water bottle cage to a comfortable seat to puncture-resistant tires. Our bikes assemble in four easy steps that take roughly five minutes, and are designed with bolts, not quick releases, to deter theft.