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Our Mission


A NEW CONCEPT IN BICYCLES

MAINTENANCE FREE

BEAUTIFULLY DESIGNED

SMART ENGINEERING

QUALITY WITH NO COMPROMISE

UNDER $400

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Our Mission


A NEW CONCEPT IN BICYCLES

MAINTENANCE FREE

BEAUTIFULLY DESIGNED

SMART ENGINEERING

QUALITY WITH NO COMPROMISE

UNDER $400

WE ARE ON A MISSION TO MAKE CYCLING EASIER

Priority believes cycling is happiness in motion, and that everyone deserves a high quality bicycle at an adorable price. We’re dedicated to taking the stress out of buying, owning, and maintaining a bicycle through innovative design and unparalleled engineering.

OUR VISION IS TO CHANGE CYCLING FOR THE RECREATIONAL RIDER

Bicycles encourage a healthy lifestyle, promote a good work/life balance, and bring joy to the journey. We enable people to concentrate on what matters most by delivering comfortable, easy to ride, beautifully designed bicycles that require no regular maintenance.


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The Frame


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The Frame


FRAMING A BEAUTIFUL BICYCLE

Priority’s bicycles are built from an oversized aluminum frame. Not only are our frames lighter than steel - which is commonly used in recreational bikes - they won’t rust. Our bicycles are built to stand the test of time and are easy to carry up or down stairs.

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Belt Drive


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Belt Drive


THE BELT

Our bicycles feature a belt rather than a messy chain. Usually only found on high-end performance bikes, these belt drives are grease-free and maintenance-free. No need to worry about ruining your favorite pair of pants.

 

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The Gears


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The Gears


THE GEARS

Priority delivers the smoothest ride you’ve ever had because our bikes feature the best internally geared system available. With three gears, your bicycle is ready to tackle wherever life takes you. It's easy as 1-2-3.

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Everything You Need


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Everything You Need


EVERYTHING YOU NEED

Priority Bicycles are designed to get you on the road quickly and easily. When you purchase a bike, everything you need is included, from a tire pump to a kickstand to a water bottle cage to a comfortable seat to puncture-resistant tires. Our bikes assemble in four easy steps that take roughly five minutes, and are designed with bolts, not quick releases, to deter theft.