What's Your Priority?

Introducing Priority Stories, a social awareness project by Priority Bicycles.  [teaser below]

Today we announce the launch of a short film series Priority Stories, featuring profiles of those who make it a priority to give back to their community.  Each video vignette provides a look into the lives of people making a difference, and their personal motivations behind why they devote their time and energy.

Priority Stories was developed as an extension of our brand vision and from our own personal experiences.  For us, Priority is more than the name of our company, it’s about connecting to what’s important to you.  For many of our riders, what is most important is creating a positive impact for their community, family, and friends. We want to share those stories and their journeys to raise awareness and inspire others.

The program was developed in collaboration with Dan Maloney of Cut+Run New York, Director Henry Lu, and photographer Chris Ozer.  Dan Maloney makes his directoral debut with the first piece, focusing on Elena Mendis, a volunteer at Art Start in New York City.

Story no.1: Elena Mendis - leading programs at Art Start- a non-profit agency focused on using arts education to empower at risk and homeless youth.

The first installment features Elena Mendis, a recreational bicycle rider and volunteer at New York City’s Art Start—a non-profit organization that uses arts education to help at-risk and homeless youth. The story tells a day-in-the-life of Elena, who rides her bicycle from Brooklyn to Manhattan every day, and after her full-time job, volunteers at Art Start to help empower New York City’s youth to succeed and thrive.

The film will launch online for those to see and share, next Tuesday, June 30th.  Accompanying the film will be information on Art Start, and how you can volunteer in New York, or help from anywhere. 

For any additional information or to share a story - email us at info@prioritybicycles.com.