PRICE :$ 899.00



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In celebration of Father’s Day, Priority is launching its first-ever golf-inspired bicycle, The Fairway. This limited-edition small batch bicycle, hand-painted and assembled in Priority’s customization facility in Montgomery, PA, features a “fairway green” color way and course-inspired accents such as white hammered fenders and bright yellow decals.

The Fairway comes in one size, fitting riders with a range of inseams from 29.5" - 33".  It includes the translucent custom Honey Gates Carbon Drive, custom rear rack, retro front light, vegan leather seat, and seat roll bag. 

Each bicycle comes with its own matching keychain that not only holds golf tees, but can also open a beer!

You can see images of The Fairway here, with more information on the story behind the Small Batch creation below.

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Priority Bicycles are sent on all business days from our warehouse in Pennsylvania. All orders received by 12:00 EST will be shipped out that business day. Orders after 12:00 EST will be shipped the following business day. Click here for approximate US shipping times.

We feature a 30-day no questions asked return policy on all non-final sale goods. We stand behind our products 100% and if you aren’t entirely satisfied, send them back. You are responsible for actual shipping/assembly fees only. Bicycles marked as final sale carry a full warranty, however, are not eligible for return.

For more information on our return and warranty policies click here.

We're available to help seven days a week, simply email us for questions on fit or features.

White glove bicycle & accessories delivery, on-boarding, and fitting available with Velofix Direct.  If available in your area, select the Velofix shipping option at checkout.

GQ Priority Classic Review
“Rated GQ's 'Best Stuff
"A belt drive instead of a greasy chain, three speed gearing..and a clean design that doesn't scream 'ask me about my mustache!'”



Introducing The Fairway, a limited-edition bicycle hand-crafted in Montgomery, Pennsylvania. The bicycle's design takes inspiration from classic golf styling, featuring a fairway green frame and one of a kind white gloss hammered fenders. Following in the footsteps of our small-batch Proof Bicycle, the Fairway will feature the new honey-oak colored, translucent Gates Carbon Belt Drive, made in the heart of Kentucky's Bourbon Country and be produced in a small batch, one of a kind production.

  • Custom Gates Carbon Drive CDX Honey Belt, Gates S150 Crankset and CDN Sprockets.
  • Lightweight 6061 Aluminum Frame with Steel Fork
  • High Aluminum Polish Rims, Stainless Steel Spokes, QR Front Hub with Shimano 3-Speed Nexus Rear
  • Hammered Aluminum Full Coverage Fenders
  • Polished Rear Rack
  • Caliper Dual Pivot Polished Aluminum Brakes
  • Alloy Pedals with Chrome toe-clips
  • Kickstand and Water Bottle Cage



It all started with a model called The Proof. When we launched Priority Bicycles, our goal was to design and build our bicycles here. Design we knew we had our concepts and customers squarely in mind. Building, however, was a challenge. We found roadblocks identifying partners with the right expertise, as well as ways to manage process and cost.

A few years ago, we began talking to our friends at Gates about making a custom-colored Carbon Drive belt for our bicycles out of their Kentucky, USA facility. The belt, where, and how it was made inspired us and got us thinking, why not hand build a new bicycle model ourselves.

We got to work, building out design resources in NY and production resources in our logistics center in Montgomery, PA. We constructed a commercial-grade paint booth and assembly station, and began testing,failing, and testing again on scrap bicycle frames until we perfected the process. The result of the effort wass the appropriately-named bicycle, "THE PROOF" The name is a twist on the creative inspiration coming from the custom honey-oak colored translucent Gates Belt Drive made in the heart of Bourbon Country in Kentucky, and the validation punctuating the rollout of our first hand-built bicycle model from our Montgomery, PA facility.

From there, we have launched multiple limited-edition, small batch models including the Lemonade Coast and the Black Label Proof. All of our small batch models are designed, painted, decaled, and hand built by our team.