$ 3,999.00

LIMITED STOCK REMAINING FOR THIS YEAR. Don't see your size/color? Click here to contact us for a availability on a like-new showroom models.  Limited availability, so email with your preferred size and color.

PSA: If you are looking for bicycles for the end of year or holiday, we encourage you to order early. Our individual product pages reflect the most accurate back-order and ship dates for each model. These dates are updated in real-time for future purchases, and we anticipate selling out of most models before the date posted. Secure your ship date with a back-order, which can be cancelled at any time for a full refund before your bicycle ships.

Designed from the ground up to go the distance, the Embark flattens hills and brings destinations closer. It is the most reliable and enjoyable e-bike experience with its premium components – all backed by Priority’s 7-day-a-week customer service.

Mentioned as "the best electric bike" in Forbes, the Embark is perfect for commuters looking to ditch the car, recreational riders setting out on a day of adventures, or simply as a way to add a little boost to all of your rides.

Use code "EmbarkVelofix" for free Velofix White Glove Delivery where available, or free ground shipping within the Continental USA when Velofix where Velofix is not available. Click HERE to learn more about Velofix. Please note that Embark bicycles can only be shipped via Ground Shipping and to the Continental USA. 

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PAY OVER TIME - 0% Interest options available

Priority Bicycles are sent on all business days from our warehouse in Pennsylvania. All orders received by 12:00 EST will be shipped out that business day. Orders after 12:00 EST will be shipped the following business day. Click here for approximate US shipping times.

We feature a 30-day no questions asked return policy on all non-final sale goods. We stand behind our products 100% and if you aren’t entirely satisfied, send them back. You are responsible for actual shipping/assembly fees only. Bicycles marked as final sale carry a full warranty, however, are not eligible for return.

For more information on our return and warranty policies click here.

We're available to help seven days a week, simply email us for questions on fit or features.

White glove bicycle & accessories delivery, on-boarding, and fitting available with Velofix Direct.  If available in your area, select the Velofix shipping option at checkout.

From Ato Beyond.

Take the long way there, explore the other side of town, even take that hill to work. It’s no sweat, literally.

We designed the Embark to go further, worry-free. Featuring an ultra smooth Bosch motor, a rust and grease free Gates Carbon Drive belt, and a seamlessly shifting Enviolo rear hub – now the journey is just as rewarding as the destination.

About the Embark


  • "The Priority Embark has quickly become one of the most beloved and prized possessions in my home."

  • "In a long quest to find the world’s best electric bike for my needs, I may well have finally found it"

  • "Marketed as a maintenance-free e-bike, I went into this review hoping to see what could possibly make an e-bike cost $3,999. And boy, did I learn a lot!"

  • "This low-maintenance ebike makes it easy to get into urban commuting"

  • "The Priority Embark has a light and lively feel that is complimented by the smooth, quiet, and low maintenance drive system from Bosch, Gates, and enviolo."

  • "This is a bike you could ride far, every day, an electrically augmented two-wheeled commuter—a real bicycle, but one with the ability to deliver you at work without being drenched in sweat."

  • "Priority Bicycles’s new e-bike, the Priority Embark, features an array of high-end components. We’ve seen such high-end components on e-bikes before, but they usually cost twice the price."


Premium. With A Purpose.

We made a commitment to designing the most low maintenance, durable, eBike on the market. This means picking apart everything from the ground up, curating components designed for the distance, torque, and frequency of your rides. You can do more, with ease, backed by the confidence that the Embark will get you there and back - again and again.



Originally derived from the BMW/Mercedes power steering motor and optimized for eBikes, the Bosch mid-drive eBike system delivers the most natural feeling of any eBike motor backed by over 1,000 certified support centers.

Break free. Don't break down.

Your embark is more than a bike – it's a healthy alternative to traffic, hills, parking and sweat. 65% of riders use their eBike to replace their car. 66% said that they preferred an eBike because of hilly terrain near work or home. Nearly 75% rode their eBike to different destinations than their standard bike. The Embark brings your destinations closer and expands your world - all with simplicity and reliability.

  • 20
  • 50
  • 380%
  • 700
  • 4
  • OVER 1,000
  • 7-DAY A WEEK
  • 30 DAY

Riding the Embark

Sizing and fit.

The Embark enables a comfortable ride for city commuting to longer weekend adventures. Our hydroform shaped design offers low stand-over accessibility matched with geometry that saves your seat, back, and wrists.

To find your correct size, it's best to measure your inseam. Measure from the top of your crotch to the ground without wearing shoes.

  • SMALL - 17"

    26"-29" INSEAM

  • MEDIUM - 19"

    29"-32" INSEAM

  • LARGE - 21"

    32"-35" INSEAM

Delivering Premium.

The Embark is easy to buy, assemble and ride. We offer Velofix White Glove Delivery service where available. Just select Velofix as a Delivery Option at checkout. Click HERE to learn more

Frequently Asked


We've tried to think through everyhing so that you can love you rides.




 Please note that Velofix service is available within the continetnal USA only.





In the 70’s, auto makers switched from timing chains to timing belts. In the 80’s, Harley Davidson switched from chains to belts - and in 2014 Priority Bicycles set out to make all of our bicycles belt driven. Why? Belts last two to three times longer than a traditional chain. They don’t rust, require no grease (no more ruined pants), and ride much quieter and smoother. Belts are also stronger and more reliable than chains. This is especially important with an eBike. The combination of the motor, and your legs can add up to a significant amount of torque. This high torque needs a strong drive system to ensure you have low maintenance, reliable transportation that you can count on – from A to Beyond.

The Embark uses the ultra-low maintenance, incredibly simple and smooth enviolo Trekking groupset. Enviolo groupsets are built around a Continuously Variable Transmission, or CVT, instead of your typical derailleur and cassette found on most bicycles. You will find CVT’s on the latest electric and hybrid cars, from all major auto makers. CVT’s are more reliable than typical transmissions and are far more reliable than a traditional bicycle chain/derailleur/cassette. Not only does the enviolo groupset go for many thousands of miles without ever needing a service, but it’s also designed to handle the added load/torque an electric motor puts on your drivetrain. There is no worry over shifting at the wrong moment and snapping your chain. You can shift at any time, while pedaling hard or coasting, and never need worry about jamming your gear. The enviolo system is the easiest system to use and shift - there are no predefined gears, yet a whopping 380% gear range (that’s like an 18 speed). Simply turn the shifter to the resistance that feels nice. Turn one direction and pedaling gets easier, turn the other direction and pedaling gets harder. Shifting couldn’t be easier, or more reliable.

The Embark is built with some of the strongest and most reliable eBike components available. Ride on rainy days without a problem! Cold is not generally a problem, but do be aware that battery life begins to drop with the temperature as the weather gets colder. Avoid riding or storing the bike in sub 25 degree (F) temperatures (sub -3 C).

The Embark comes standard with our sport package, including a WTB Pure saddle, and 80 (Small) or 90 (Medium and Large) 6 degree stem. If you prefer, just drop us a line after you order and we'll swap your saddle and stem for with our Comfort Package, which includes a Selle Royale Italian Gel saddle and a high rise (70mm, 35 degree rise) stem.

We hope you’ll love the bike! We also want you to feel comfortable trusting us with your purchase. We’ll take the bicycle back, no questions asked, within 30 days. Priority Bicycles will accept all non final-sale returns within 30 days of purchase, assuming the bicycle is returned in like new condition. The buyer is responsible for all return shipping and reboxing costs. If the bicycle is returned for any reason other than product defect, the buyer is responsible for actual outbound shipping costs as well, hence the refund processed to the customer will be less the actual outbound shipping costs which were incurred by Priority Bicycles to deliver the bicycle to the customer. Fees paid for assembly and adjustment are non-refundable. Courtesy credits given for bike shop labor is non-refundable. Returns must be re-packed in the original box with all of the original parts and packing materials (required). You must protect all of the tubes and the handlebars/stem so that the bike does not come back damaged. Please ensure that nothing is loose in the box. We do expect the bike to come back in good condition, we hope you can understand that! If it doesn't, we may need to assess damage fees. Product defects must be confirmed by either photograph or a professional bicycle mechanic. Returns must be pre-authorized by email, info(at) Final-sale bicycles, either defined as final sale on the product page or when the discount given is greater than $49 are not eligible for return. If there is a defect or shipping damage, Priority Bicycles will either arrange and pay for local repair, or exchange/refund the bicycle, at the discretion of Priority Bicycles. This return policy is valid only in the continental United States. All other regions have no return policy due to prohibitive shipping costs. Priority Bicycles will always work with customers in any region to ensure that the bicycle they receive is free of defect and shipping damage.

Priority Bicycles provides its bicycle frames and forks with a five (5) year warranty against material and workmanship defects. All components on the Embark are backed by a two (2) year warranty against manufacturing defects. This warranty does not cover paint or decals and can be void if the bicycle was not professionally assembled, has been modified or has been subject to beyond normal wear and tear. This warranty does not cover return shipping to Priority, nor does it cover any labor involved in frame, fork or other component replacement. Product defects must be confirmed by either photograph or a professional bicycle mechanic. This warranty is valid only for original owners in the continental United States.


Ultralight 6061 T6 Aluminum
Priority Alloy Platform, Sealed
Ultralight 6061 T6 Aluminum
Front Light
Priority fixed, 700lm, 3x CREE R4 led, wired to bike battery
WTB ST TCS 2.0 27.5"/650b - Tubeless Ready
Rear Light
Priority fixed, wired to bike battery
Front Hub
Priority 15mm Through Axle, Quick Release
31.6 Alloy Micro-adjust, 300mm (17"), 350mm (19"/21")
Rear Hub
enviolo Trekking Group (n380)
Gates Carbon Drive with Centertrack CDX 122T
Stainless Steel, Black, 14g front, 13g rear
WTB Pure or Selle Royale Gel
enviolo Trekking (c8)
Handlebar Stem
Alloy, 6 degree 80mm17", 90mm 17" and 19" OR 70mm, 35 degree
Tektro HD-M285 Hydraulic Disc Dual Piston
Alloy, 31.8 clamp, 6 degree rise, 630mm
Velo, ergonomic dual density comfort
Alloy Sealed
Priority Electric, 170mm (17"), 175mm (19"/21")
WTB Horizon 650B PLUS 47M/M Tubeless Ready
Front Sprocket
50t Gates CDX
Rear Cog
24t Gates CDX
Alloy Rear Mounted Kickstand Included!
Bosch Active Line Plus
Gloss White or Gloss Charcoal
Bosch PowerPack 400
17", 19" and 21"
Bosch Purion
Approx. 45lbs


To find your correct size, it's best to measure your inseam. Measure from the top of your crotch to the ground without wearing shoes.

Size Inseam Range Approx Height Head Tube Angle Seat Tube Angle Head Tube Length Eff. Top Tube Length Stem Crank
17" 26" - 29" 5'0" - 5'7" 69 74 165 575 80 170
19" 29" - 32" 5'4" - 5'11" 69 74 165 583 90 175
21" 32" - 35" 5'10" - 6'5" 70 74 205 600 90 175