We’re stoked to partner with surf-inspired lifestyle brand, Jetty, for a limited edition “Cruise the Coast” product capsule featuring a co-branded beach cruiser and apparel collection designed and printed by the Jetty crew.
Founded in 2003 and based in Manahawkin, NJ, Jetty’s east coast roots and all-season relationship with coastal living yield a unique perspective we can relate to. Jetty’s approach to design feels good—it’s simple yet complex with passion for days and a deep appreciation for the waterman lifestyle it was born from. Sharing a similar ethos, we love the fact that this collaboration allows our brands to team up in a fun way to celebrate what each of us stands for.
DRAW YOUR OWN LINE
PRIORITY X JETTY
No more messy chains, rusty rides, or heavy pedaling. The single speed Coast is the ultimate cruiser to take on the salt, sand, and water at the beach. Featuring Jetty graphics and a color palette reflective of the brand’s core aesthetic, this cruiser oozes coastal cool.
NO RUST, NO GREASE
A GATES CARBON DRIVE BELT IS SUPERIOR TO A TRADITIONAL CHAIN; IT’S GREASE AND RUST-FREE, LASTS LONGER, AND THE RIDE IS ULTRA SMOOTH. SAY GOODBYE TO GRIMY CHAINS, BOARDWALK BREAKDOWNS, AND DIRTY LEGS.
STYLE FOR MILES
OLD SCHOOL STYLING WITH MODERN TECH MAKE THIS SINGLE SPEED CRUISER A REAL HEAD-TURNER. DESIGNED AND TESTED IN COASTAL CLIMATES, NO OTHER BEACH CRUISER TACKLES SALT AND SAND LIKE THIS BEAUTY DOES.
FEATURING A RUST-RESISTANT ALUMINUM FRAME, NOW YOU CAN PROUDLY REP YOUR FAVORITE NEW JERSEY LIFESTYLE BRAND WITH STYLISH JETTY GRAPHICS AND A COLOR PALETTE THAT REFLECTS THE BRAND’S COASTAL HERITAGE.
Jetty Senior Art Director
“Anyone growing up around the beach knows how important a good beach cruiser is to the whole experience of being around the ocean. When it came to creating the design for the collaboration apparel, we wanted to pull in the clean lines of the Priority Coast and combine it with the fun-loving and slightly salty edge of Jetty. It’s all about the feeling of cruising along a beach-side boulevard and stopping for some ice cream on your way to the beach. Grab a surfboard, grab a bike, grab some supplies, invite your friends, and cruise the coast!”