PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI
PRIORITY TURI

PRIORITY TURI

$ 949.00

>> BLACK FRIDAY SPECIAL EXTENDED FOR LIMITED TIME! $100-OFF WITH CODE BF100 AT CHECKOUT. <<

The premium upright comfort bike with an accessible fit and hassle free shifting.

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The premium upright comfort bicycle with an accessible fit and hassle-free shifting

Delivering Premium Comfort & Performance in Style

Higher end components don’t have to be for performance only. They can also make a bicycle that fits great, is super flexible for a wide range of riders, holds up over time, and requires the least amount of routine maintenance imaginable. Say "hello" to the Turi.

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HIGH-END FEATURES THAT MAKE A PREMIUM CRUISER

Designed for weekend riders, cruisers, light commuters, and families to feel confident in and on their bicycle. Featuring a seamlessly shifting Enviolo hub, the Turi can go up and down hills effortlessly with a simple twist of the wrist, free of any gear confusion. The industry-leading, carbon fiber-reinforced Gates Carbon Drive belt lasts longer than a chain and never needs oil or grease. Dual piston hydraulic disc brakes help you stop with confidence while puncture-resistant tires go the distance.

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Great Fit with Easy Access

The Turi features a lightweight, unisex, aluminum mid-step frame design that's perfect for getting on and off your bicycle with ease.

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No Rust & No Grease Belt Drive

A Gates Carbon Drive Belt means no grease, no rust, and minimal maintenance. Plus, the ride is super smooth!

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No Clunky Gear Confusion

Simply twist the shifter for the perfect resistance for climbing hills or cruising bike paths. No complicated shifters, no gears that skip, and no slipping chains. Plus, the sealed rear hub is ideal for all seasons and weather conditions.

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Puncture Resistant Tires

Fight flats and road debris with puncture resistant tires that will go the distance.

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Smooth Stopping

Hydraulic disc brakes provide smooth all-weather stopping power.

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Stay Clean

Paint-matched, flexible fenders protect against mud, water, and road grime.

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KICKSTAND INCLUDED

The Turi features a dual-kickstand that helps hold your bike up, even with a basket or rack.

01

Great Fit with Easy Access

The Turi features a lightweight, unisex, aluminum mid-step frame design that's perfect for getting on and off your bicycle with ease.

02

No Rust & No Grease Belt Drive

A Gates Carbon Drive Belt means no grease, no rust, and minimal maintenance. Plus, the ride is super smooth!

03

No Clunky Gear Confusion

Simply twist the shifter for the perfect resistance for climbing hills or cruising bike paths. No complicated shifters, no gears that skip, and no slipping chains. Plus, the sealed rear hub is ideal for all seasons and weather conditions.

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Puncture Resistant Tires

Fight flats and road debris with puncture resistant tires that will go the distance.

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Smooth Stopping

Hydraulic disc brakes provide smooth all-weather stopping power.

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Stay Clean

Paint-matched, flexible fenders protect against mud, water, and road grime.

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KICKSTAND INCLUDED

The Turi features a dual-kickstand that helps hold your bike up, even with a basket or rack.

A VERSATILE SUPER CRUISER

Interested in the Turi? Its unique features and fit make the Turi an excellent bicycle for a wide range of riders.

COMFY CRUISING

The upright frame geometry, simple shifting, comfortable position, and smooth braking make the Turi a premium cruising bicycle. Plus, the Gates Carbon Drive Belt, internal hub, CVT shifter, and disc brakes require no routine tune-ups like your traditional chain and gear bicycle does.

FAMILY SHARING

The mid-step frame, upright ride, and wide gear range make the Turi great for riders who are considering throwing on a child seat or trailer. The Turi's fit also allows for a wide range of rider heights—so if you want to share the load or ride, the Turi is great.

ACCESSIBLE RIDERS

For riders who are coming back to cycling, have accessibility considerations, or want something that allows for a confident cruising experience—the Turi offers a lot of value.

Sizing & Specs

Size 17" 19" 21"
Inseam 26” - 29.5” 30” - 32”     32.5” - 35”

Reviews

Press

“The Priority Turi is a classic cruiser with the added bonus of modern style. Its faux leather saddle and white rims bring to mind the classic look of sidewalled tires, but in a more elegant package.”

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Biketoday.news

“The Turi can go up and down hills effortlessly with a simple twist of the wrist, free of any gear confusion”

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FAQS

You have questions. We have answers.

What does the Turi mean?

Absolutely nothing.  We wanted a name that felt inspired by the utility of European bicycles and spoke to it’s ability to tour, cruise, work for families, and riders who wanted accessibility and comfort.

Is the CVT that much better?

If you’ve ever had a bicycle stuck between gears, or two shifters that didn’t make sense, or clanking shifting, you know the pain.  The CVT hub is ultra smooth and you feather the resistance to a perfect comfort level with a twist of the grip.  

Would you consider the Turi to be a “Hybrid” bicycle?

If you want to casually ride - go V Brakes.  If you are considering commuting or all season riding- make the move to the disc brake version.

Proper Sizing

We recommend sizing based on inseam. Email us 7-days a week for any fit questions.

Proper Bike Sizing

Shipping options

All in-stock orders placed on business days before 12:00 EST ship that day.

If after, your order will ship on the next business day. Standard ground shipping is approximately between 1-5 days and you can scroll down to see approximate shipping times.

We have a range of simple delivery options you can select at checkout.

Fastest and Best Value

FEDEX GROUND FOR HOME ASSEMBLY

$30

Final assembly in a few easy steps. Your bicycle will ship with all the tools needed for final assembly. Walkthrough videos are available on the instructions tab of our website. We recommend a professional bicycle mechanic safety check your bicycle before riding. Approximate shipping times available below.

Pickup your bike and go

PICKUP FULLY ASSEMBLED IN OUR NYC TRIBECA SHOWROOM

$130

Your bicycle ships to our NYC Showroom. We will assemble your bicycle and contact you to schedule a pick-up time. Bonus, we get to meet you!

Beeline Bike Shop Assembly

PROFESSIONAL ASSEMBLY FROM A LOCAL BIKE SHOP

$130

Priority partners with hundreds of leading bicycle shops, scheduled through Beeline Connect, to professionally assemble your new Priority bicycle.

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