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Special Edition

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PRIORITY COASTPRIORITY COAST

PRIORITY COAST

The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.

$ 549.00 $ 599.00

PRIORITY CLASSIC PLUSPRIORITY CLASSIC PLUS

PRIORITY CLASSIC PLUS

The original low maintenance belt drive everyday cruiser.

$ 599.00

PRIORITY CONTINUUM ONYXPRIORITY CONTINUUM ONYX

PRIORITY CONTINUUM ONYX

The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.

$ 1,299.00

CLASSIC PLUS - GOTHAM EDITIONCLASSIC PLUS - GOTHAM EDITION

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$ 549.00 $ 599.00

PRIORITY START 20PRIORITY START 20

PRIORITY START 20"

Our 20-inch belt-drive kid’s bike targeting the 6+ year old early rider ready for longer rides on more terrain.

$ 379.00

PRIORITY START 16PRIORITY START 16

PRIORITY START 16"

Our 16-inch belt-drive kid’s bike targeting the 3-7 year old early rider.

$ 329.00

BRILLIANT L TRAINBRILLIANT L TRAIN

BRILLIANT L TRAIN

A nimble, quick belt drive bicycle with larger gear range to tackle a leisure ride or daily commute.

$ 750.00

PRIORITY START 24PRIORITY START 24

PRIORITY START 24"

Our 24-inch belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.

$ 449.00

PRIORITY 600PRIORITY 600

PRIORITY 600

The automotive-inspired, all road Pinion bicycle with a massive 600% gear range.

$ 2,499.00

PRIORITY CURRENT E-BIKEPRIORITY CURRENT E-BIKE

PRIORITY CURRENT E-BIKE

The Current is the most progressive e-bike on the market, with more power and comfort than the competition at an unmatched price. Note: Can only be shipped via Ground to the Contiguous US sig required

$ 3,299.00

PRIORITY APOLLO GRAVELPRIORITY APOLLO GRAVEL

PRIORITY APOLLO GRAVEL

Our internally geared, belt drive, go anywhere, gravel bicycle.

$ 1,999.00

PRIORITY TURIPRIORITY TURI

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting.

$ 949.00

PRIORITY 600X ADVENTUREPRIORITY 600X ADVENTURE

PRIORITY 600X ADVENTURE

Our belt drive pinion hardtail designed for cross-country and bike packing adventures.

$ 3,500.00

PRIORITY ACEPRIORITY ACE

PRIORITY ACE

Our belt drive single speed bicycle that’s built for simplicity and speed.

$ 599.00

Ryan Van Duzer BookRyan Van Duzer Book

Ryan Van Duzer Book

From long-time Priority friend and collaborator, Ryan Van Duzer, comes his new book "The Long Way Home" which tells the story of how he fell in love with bicycles and the magic of the open road.

$ 24.99

FoldylockFoldylock

Foldylock

$ 85.00

RYAN VAN DUZER'S FUELED BY FRIJOLES ORGANIC COTTON T-SHIRTRYAN VAN DUZER'S FUELED BY FRIJOLES ORGANIC COTTON T-SHIRT

RYAN VAN DUZER'S FUELED BY FRIJOLES ORGANIC COTTON T-SHIRT

We've teamed up with Ryan Van Duzer to bring you this limited edition, organic cotton, made in the USA t-shirt, with graphics inspired by the man himself!

$ 39.99

PRIORITY E-COASTPRIORITY E-COAST

PRIORITY E-COAST

The ONLY electric belt drive beach cruiser on the market! Note: Can only be shipped via Ground in the Contiguous US, signature required. "Excellent bike...works miles after miles" - Slash Gear Review

$ 1,999.99

PRIORITY SAUCEPRIORITY SAUCE

PRIORITY SAUCE

The Sauce is awesome for crushing trails, blasting pump tracks, beer (or coffee) runs, mashing through the streets, or whatever you can think of. It's ready for anything!

$ 799.00

RSVLTS CUSTOM CRUISER - SOLD OUT!RSVLTS CUSTOM CRUISER - SOLD OUT!

RSVLTS CUSTOM CRUISER - SOLD OUT!

>> SOLD OUT << A limited-edition co-branded beach cruiser with style for miles.

$ 599.00

PRIORITY JOKERPRIORITY JOKER

PRIORITY JOKER

The Joker is designed for velodrome and closed course track racing. It's brakeless and FAST with a 70-tooth front sprocket that’s as powerful as it is jaw-dropping!

$ 1,399.00

Start 16 Red

Start 16 Red

$ 329.00

Start 24 Red

Start 24 Red

$ 449.00